Beats Blu-ray...if you don't count the PlayStation 3. by Gerry Block
April 17, 2007 - The North American HD-DVD Promotional Group announced today that the sales of dedicated HD-DVD playing hardware have surpassed the 100,000 units mark. This figure does not represent HD-DVD PC-drives or the Xbox 360 add-on drive. Weighted against dedicated Blu-ray hardware sales (that do not include the PlayStation 3), the HD-DVD camp now claims a larger hardware installation base and the honor of reaching the 100,000 unit mark first.
Looking forward, the HD-DVD camp expects Toshiba's recent price drops on HD-DVD players to bear fruit at retail. Now that the hardware has fallen below the $400 mark, retailers and consumers are expected to react well to a lower barrier of entry. Coupled with the release of major properties like The Complete Matrix Trilogy in May, the HD-DVD group is optimistic for future growth and adoption of the format.
From an editorial perspective, the fact that HD-DVD hardware has only recently broken the 100,000 unit mark in North America after almost a year of availability denotes a relatively lagging overall consumer adoption of the technology. The ongoing format war is obviously doing nothing to benefit consumer confidence or willingness to make a commitment to either Blu-ray or HD-DVD.
Comparing the 100,000 figure to the PlayStation 3 is also interesting. Exact numbers on PlayStation 3 sales in North America are hard to come by, but based upon some extrapolation it can be deduced that there are certainly more than a million PS3 units in homes. As such, Blu-ray's recent lead over HD-DVD in movie-title sales can be attributed in large part to the PS3. Many involved in the HD-DVD camp have discounted the impact the PS3 will have on the market, citing the fact that PS3 owners are likely to be far more interested in playing games, rather than movies, on the console. At the moment this seems not to be the case, but should Blu-ray movie sales fall into decline as the PS3's game library fills out, the HD-DVD camp may eventually be proven correct.
Stay tuned for the Blu-ray camp's obligatory counter-press release.
http://gear.ign.com/articles/781/781378p1.html
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