Microsoft thinks that just because that they've been successful (or mildly successful) for one console generation (this console generation), means that they can act all cocky & think that their consumers are dumb enough to keep tolerating their bull****. How naive are they? They've just been starting to be relevant in the gaming industry due to Sony's screw-ups this gen. Heck, even Robbie Bach admitted it:
Link.
At least Sony had a relevant reason to be cocky with the PS3 after they won big with the PS1 & the PS2. Microsoft doesn't. They aren't Sony with the PS brand, & MS could easily lose it in a blink of an eye & go back to irrelevancy before the PS2/GC/Xbox 1 era. The Xbox brand may be strong now, but the Playstation brand is still stronger than it.
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