Crytek, Ensemble (now defunct), and now Id.
http://www.gamespot.com/news/6207773.html?tag=latestheadlines;title;1
GS:So do you guys still consider yourself first and foremost a PC developer?
TH:Well, actually it's been a fundamental, sort of philosophical shift at the company, is that we really have transitioned from, first and foremost, a PC developer to a multiplatform developer. And so when John [Carmack] developed id Tech 5 (see below), it really was targeted from the initiation as a multiplatform technology solution.
Now, there's no question that our roots are in PC gaming. And when I play a first-person shooter, keyboard and mouse is the configuration that I want to play on. I'm devoting my gaming time right now on the PC to Quake Live. I like a little Rock Band on the console, to be honest about it. But we feel like, in terms of your triple-A, big-budget, big-market title, that you really have to be cross-platform to be successful, unless you're a first party.
So as an independent developer, we feel like we have to be on all the relevant platforms. So we don't really view ourselves as PC first. I think I would say that John says that probably the primary development platform for Rage is actually the 360.
GS:OK. Now, how do you see the PC landscape changing in the next couple of years? Do you see it becoming almost all digital downloads?
TH:Well, I think that's an interesting question. I don't know really where it's going to go. But there's a few problems you have in PC gaming right now that cause friction in the marketplace. Piracy is abigproblem. And I've gone on and on about that, so I don't think I need to underscore what the issue there is.
The other thing is, is that retailers are more focused on consoles than they are on the PC platform, primarily, I think, because Microsoft is campaigning for the 360, probably to some extent to the expense of Windows-based games. Even though they have their whole Games for Windows initiative today, it's a lot less than it was a year ago. Clearly the 360 is where their big bet is. And, of course, Sony could care less about the PC.
So retailers are devoting less shelf space to PC games than they were in the past, and there's more emphasis on the consoles. And, to get the big huge marketing budgets behind games you need to make them a huge success. If you're on PC, there's World of Warcraft, the Sims--and there's everything else, if you're not multiplatform.
So the question is, what is the solution? If you do an end run around retail, and you deliver it all digitally, is that going to be the solution? Are you going to deliver it through a browser, like Quake Live? Is it going to be a different market? Are you going to do microtransactions? I think the jury's out on all that.
I do believe that for PC games to be successful independently, as our experiment with Quake Live is, I think you have to do something a little bit different. I mean, you have to think about what your market is and where you're going and what you can deliver. Because even though they may have had critical success, games that have been PC-only haven't achieved the same sales success as titles of similar quality in the past would have achieved.
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