If M$ bought out Activision, would it be game over for Sony?

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fernandmondego_

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#52 fernandmondego_
Member since 2005 • 3170 Posts

Wrong.

Nintendo survived without 3rd parties, Sony has both 1st and 3rd... Plus Sony doesn't really need COD to be successful althou there are rumors about Diablo3 comming to consoles which could save Acti after COD dries a bit.

Anyways why would MS buy Acti? They only care about kinect anyways.

Elitro
Sony relies on 3rd party support a lot more than Nintendo. Imagine if they didn't have support from Activision all this gen. No Guitar Hero or COD among others. How many people would have picked up a 360 instead. They are already in last place, and that would cost them a ton of console sales. The bigger userbase would have helped MS convince developers to port games that are PS3 exclusives.
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SUD123456

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#53 SUD123456
Member since 2007 • 7059 Posts

No one in their right business mind would complete one of these transactions.

The current value of a multiplat company is based upon their multiplat status. In other words, the value of the shares is directly tied to expectations of selling software on multiple platforms.

On top of that, you have to pay a premium to buy a controlling interest in a buyout.

So youpay full fair market value + a premium. Then you become an exclusive company and destroy half or more of your invested value overnight. Worse still, you get to pay even more in severance and wind down costs to get rid of all the additional multiplat staff you no longer need. Those staff you just turfed are then going to go to the competitors or start their own company.

Either way, the software competition is going to launch new IPs to compete with the ones you just bought. They are going to sell those IPs to your console competitors to replace the ones they no longer have on their system. This is because the people who own your competitors console are not going to suddenly not like sports games (say you buy EA sports). Someone else is just going to make a new sports game...likely with your ownex-employees :lol:

Awesomely dumb move. You can never possibly sell enough hardware units to make up for the all the software units that you can no longer sell on other platforms. Might as well burn buckets full of money in the parking lot.

The reason MS, Sony or N don't buy these large 3rd party multiplat companies is because the first CEO that seriously proposes such an act would be fired.

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Filthybastrd

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#54 Filthybastrd
Member since 2009 • 7124 Posts

Actually that'd give Sony the chance to become the new Nintendo.

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eboyishere

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#55 eboyishere
Member since 2011 • 12681 Posts

they are trying to distint themselves away from activision....thats why they are already putting in tons for homefront 2

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deactivated-5e0e425ee91d8

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#56 deactivated-5e0e425ee91d8
Member since 2007 • 22399 Posts
I think the PS3 could survive without a yearly CoD.
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Xplode_games

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#57 Xplode_games
Member since 2011 • 2540 Posts

No one in their right business mind would complete one of these transactions.

The current value of a multiplat company is based upon their multiplat status. In other words, the value of the shares is directly tied to expectations of selling software on multiple platforms.

On top of that, you have to pay a premium to buy a controlling interest in a buyout.

So youpay full fair market value + a premium. Then you become an exclusive company and destroy half or more of your invested value overnight. Worse still, you get to pay even more in severance and wind down costs to get rid of all the additional multiplat staff you no longer need. Those staff you just turfed are then going to go to the competitors or start their own company.

Either way, the software competition is going to launch new IPs to compete with the ones you just bought. They are going to sell those IPs to your console competitors to replace the ones they no longer have on their system. This is because the people who own your competitors console are not going to suddenly not like sports games (say you buy EA sports). Someone else is just going to make a new sports game...likely with your ownex-employees :lol:

Awesomely dumb move. You can never possibly sell enough hardware units to make up for the all the software units that you can no longer sell on other platforms. Might as well burn buckets full of money in the parking lot.

The reason MS, Sony or N don't buy these large 3rd party multiplat companies is because the first CEO that seriously proposes such an act would be fired.

SUD123456



You're forgetting something. If MS buys Activision and Take Two for example, they would OBLITERATE the competition. They would have so many exclusives that next gen Xbox 720 would sell over 100 million units vs the 50+ million they've sold this year. Sony on the other hand would be done as a hardware company.

This would give MS the hardcore market to themselves. Who cares if Call fo Duty or Grand Theft Auto is not multiplat when the Xbox 720 has 90% market share?

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savagetwinkie

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#58 savagetwinkie
Member since 2008 • 7981 Posts
I don't think buying publishers is really a good idea, that might be grounds for a lot of the dev's with contracts to break the contracts...
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masiisam

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#59 masiisam
Member since 2003 • 5723 Posts

Why is it assumed that if MS did make the investment they wouldn't continue normal operations and release games for Sony under Activision?:?

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HaloPimp978

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#60 HaloPimp978
Member since 2005 • 7329 Posts

I'm sure Kotick doesen't want to be bought out, he would be pissed and he couldn't milk COD anymore.

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OneLazyAsian

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#61 OneLazyAsian
Member since 2009 • 1715 Posts

[QUOTE="SUD123456"]

No one in their right business mind would complete one of these transactions.

The current value of a multiplat company is based upon their multiplat status. In other words, the value of the shares is directly tied to expectations of selling software on multiple platforms.

On top of that, you have to pay a premium to buy a controlling interest in a buyout.

So youpay full fair market value + a premium. Then you become an exclusive company and destroy half or more of your invested value overnight. Worse still, you get to pay even more in severance and wind down costs to get rid of all the additional multiplat staff you no longer need. Those staff you just turfed are then going to go to the competitors or start their own company.

Either way, the software competition is going to launch new IPs to compete with the ones you just bought. They are going to sell those IPs to your console competitors to replace the ones they no longer have on their system. This is because the people who own your competitors console are not going to suddenly not like sports games (say you buy EA sports). Someone else is just going to make a new sports game...likely with your ownex-employees :lol:

Awesomely dumb move. You can never possibly sell enough hardware units to make up for the all the software units that you can no longer sell on other platforms. Might as well burn buckets full of money in the parking lot.

The reason MS, Sony or N don't buy these large 3rd party multiplat companies is because the first CEO that seriously proposes such an act would be fired.

Xplode_games



You're forgetting something. If MS buys Activision and Take Two for example, they would OBLITERATE the competition. They would have so many exclusives that next gen Xbox 720 would sell over 100 million units vs the 50+ million they've sold this year. Sony on the other hand would be done as a hardware company.

This would give MS the hardcore market to themselves. Who cares if Call fo Duty or Grand Theft Auto is not multiplat when the Xbox 720 has 90% market share?

Yes, MS buying Activision and Take-Two. Let's say hypothetically, MS was allowed to do so by the US government (which would probably bar MS from doing so due to anti-competitive laws). Activision alone would set MS back $13 billion, not counting premium and goodwill. Then Take-Two I would guess is another $10 billion, again not counting premiums and goodwill. So is blowing Sony out worth the 25+ billion dollars they just invested?

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johnlennon28

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#62 johnlennon28
Member since 2008 • 2158 Posts
if that happens then its fine, as long as they produce games that i like, hopefully less halo and cod, less fps, more demon's souls or mgs kinda game
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slvrraven9

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#63 slvrraven9
Member since 2004 • 9278 Posts
well if MS bought Acti, at least they would get bungie back!
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savagetwinkie

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#64 savagetwinkie
Member since 2008 • 7981 Posts
well if MS bought Acti, at least they would get bungie back!slvrraven9
bungie isn't owned by activision, they just have a contract for the publishing rights
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AdmiralBison

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#65 AdmiralBison
Member since 2008 • 3970 Posts

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

BPoole96

can't Mircosoft just outbid Sony for EA as well?

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Phoenix534

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#66 Phoenix534
Member since 2008 • 17774 Posts

[QUOTE="BPoole96"]

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

AdmiralBison

can't Mircosoft just outbid Sony for EA as well?

If Microsoft goes for both Activision Blizzard and EA, the US government would likely get involved and stop that from happening.

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walkingdream

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#67 walkingdream
Member since 2009 • 4883 Posts

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

BPoole96
I doubt sony could buy EA......and they wouldn't do it anyway.
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AdmiralBison

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#68 AdmiralBison
Member since 2008 • 3970 Posts

[QUOTE="AdmiralBison"]

[QUOTE="BPoole96"]

IF they did that than Sony would probably offer EA and outrageous sum of money to buy them, which would be the end for MS since all Activision publishers for consoles in Call of Duty.

Either way that would never happen

Phoenix534

can't Mircosoft just outbid Sony for EA as well?

If Microsoft goes for both Activision Blizzard and EA, the US government would likely get involved and stop that from happening.

why?

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shinrabanshou

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#69 shinrabanshou
Member since 2009 • 8458 Posts

Just lol at this thread in general.

Microsoft just spent ~17% of their cash reserves overpaying for Skype.

It would incredibly stupid for them to spend 20-30% of their remaining cash reserves to purchase a business unit that would see it's revenues halved in becoming a subsidiary, assuming an XBOX console exclusivity.

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AdmiralBison

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#70 AdmiralBison
Member since 2008 • 3970 Posts

Just lol at this thread in general.

Microsoft just spent ~17% of their cash reserves overpaying for Skype.

It would incredibly stupid for them to spend 20-30% of their remaining cash reserves to purchase a business unit that would see it's revenues halved in becoming a subsidiary, assuming an XBOX console exclusivity.

shinrabanshou

that's something the business people in Microsoft will have to determine. Not us in SW.

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el3m2tigre

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#71 el3m2tigre
Member since 2007 • 4232 Posts

MS should buy Activision and EA. That would be funny day on SW.

jimmypsn

And sony should buy microsoft. That would be even funnier :lol:

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walkingdream

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#72 walkingdream
Member since 2009 • 4883 Posts

[QUOTE="jimmypsn"]

MS should buy Activision and EA. That would be funny day on SW.

el3m2tigre

And sony should buy microsoft. That would be even funnier :lol:

And then Apple Buy Sony :lol:

SW would go into meltdown mode.

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Phoenix534

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#73 Phoenix534
Member since 2008 • 17774 Posts

[QUOTE="Phoenix534"]

[QUOTE="AdmiralBison"]

can't Mircosoft just outbid Sony for EA as well?

AdmiralBison

If Microsoft goes for both Activision Blizzard and EA, the US government would likely get involved and stop that from happening.

why?

Microsoft would control too many of the third-party developers and it would kill off the other console makers and the US has antitrust laws in place to combat those sorts of anti-competitive mergerers and buy-outs.

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sinpkr

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#74 sinpkr
Member since 2010 • 1255 Posts

they potential could cause a few months bak their im gonna call them handcuffs were taken off them. thats why microsoft was allowed to buy skype cause its free from all the protectism laws that it once had against it. i dont think they would buy acti thou. not a easy thing to convince other board members to buy

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eboyishere

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#75 eboyishere
Member since 2011 • 12681 Posts

[QUOTE="AdmiralBison"]

[QUOTE="Phoenix534"]

If Microsoft goes for both Activision Blizzard and EA, the US government would likely get involved and stop that from happening.

Phoenix534

why?

Microsoft would control too many of the third-party developers and it would kill off the other console makers and the US has antitrust laws in place to combat those sorts of anti-competitive mergerers and buy-outs.

didnt the gov put a hold on MS from creating a monopoly?

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fernandmondego_

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#76 fernandmondego_
Member since 2005 • 3170 Posts

Yes, MS buying Activision and Take-Two. Let's say hypothetically, MS was allowed to do so by the US government (which would probably bar MS from doing so due to anti-competitive laws). Activision alone would set MS back $13 billion, not counting premium and goodwill. Then Take-Two I would guess is another $10 billion, again not counting premiums and goodwill. So is blowing Sony out worth the 25+ billion dollars they just invested?

OneLazyAsian

I doubt that the government would get involved. T2 isn't worth anywhere near 10B. For 10B they might be able to pick up EA. They could buy a company like EA and keep the games multiconsole but give themselves time exclusivity. That would hurt Sony while not hurting EA or in this case Activision.

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BlackoutGunshot

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#77 BlackoutGunshot
Member since 2011 • 358 Posts
I think Wal-Mart should buy Microsoft and Krispy Kreme so that they could enter the console war and donut war, respectively. Also, I have no idea how the world works.
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OneLazyAsian

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#78 OneLazyAsian
Member since 2009 • 1715 Posts

[QUOTE="OneLazyAsian"]

Yes, MS buying Activision and Take-Two. Let's say hypothetically, MS was allowed to do so by the US government (which would probably bar MS from doing so due to anti-competitive laws). Activision alone would set MS back $13 billion, not counting premium and goodwill. Then Take-Two I would guess is another $10 billion, again not counting premiums and goodwill. So is blowing Sony out worth the 25+ billion dollars they just invested?

fernandmondego_

I doubt that the government would get involved. T2 isn't worth anywhere near 10B. For 10B they might be able to pick up EA. They could buy a company like EA and keep the games multiconsole but give themselves time exclusivity. That would hurt Sony while not hurting EA or in this case Activision.

If the government determines that MS holds too much sway over the market, then yes they will intervene. And you are right, Take-Two isn't worth that much. I mixed them up with EA. However, I do believe they are worth somewhere around a $1 billion. And do you seriously think MS would take time exclusivity from two companies they hypothetically bought for around $14+ billion? If they were gonna time exclusive everything, then why buy the companies? Activision is already giving MS timed exclusive content anyways. And they got timed exclusive content for GTAIV as well. They spent well less than $14 billion for that stuff so buying a company for time exclusive content is really a redundancy.

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el3m2tigre

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#79 el3m2tigre
Member since 2007 • 4232 Posts

[QUOTE="el3m2tigre"]

[QUOTE="jimmypsn"]

MS should buy Activision and EA. That would be funny day on SW.

walkingdream

And sony should buy microsoft. That would be even funnier :lol:

And then Apple Buy Sony :lol:

SW would go into meltdown mode.

Apple's evil plan. Why join the gaming industry when you can BUY IT!!!

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BlbecekBobecek

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#80 BlbecekBobecek
Member since 2006 • 2949 Posts

It would not be game over for sony, but microsoft would probably finally have at least some exclusives for xbox.

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supdotcom

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#81 supdotcom
Member since 2010 • 1121 Posts

And this is why your not the CEO of M$

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tenaka2

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#82 tenaka2
Member since 2004 • 17958 Posts

Actually M$ has the cash to buy out Activision, EA and Ubisoft tomorrow and put an end to the console wars. Nintendo would still exist in their niche market but Sony would be history.

I think MS should at least buy one of those companies so they can have a bunch of "exclusives" which everyone here goes crazy for.

Xplode_games

Nintendo niche market? This would be the company that crushed MS and Sony this gen? DOn't get me wrong I'm not a fan of the wii but still 'niche' really?