Why are we pretending this is new? The rule of thumb is the review isn't supposed to come out until the game releases. However, exceptions can be made if the reviewer allows the editors to send out a review under the right circumstances. Here's the trick: The publisher wouldn't want an early review of a game that's gonna get a disappointing score.
9 times out of 10, the early review is a favorable one. Same thing as movies. If you don't give reviewers advanced screening, then that's a bad sign. As for the exclusive, it's more money for ign. Gamespot probably wouldn't give them such a score so sony would much rather take ign's services.
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