I think the series has improved.
Go back and play the early games. They're clunky as hell. The parkour aspects have always been a bit iffy--sticking to walls you didn't quite want to stick to, missing the occasional jumps, and so forth--but for the most part they've improved the mechanics a lot.
The attention to detail as well as the quest design has also improved, with some occasional drops in quality. While AC 2 and the Ezio saga are arguably the peak in terms of the AC storytelling and characters, that's not to say other characters have not been appealing either. The twins from Syndicate were excellent, and I found Arno from Unity to rival Ezio in many ways.
The series has also gone through some changes, most of which are for the better. I initially did not like the changes they made with the Origin-Odyssey-Valhalla series; it was too much focus on open-world, too much focus on action, and too little focus on stealth. But after my initial personal disappointment, I viewed them as their own self-contained games and found that they are really quite good. The quest design is especially great, and while I do find open-world design to dilute the overall experience, they really really made them very interesting places to explore and quest in.
I think people bash the series because we have had so so so many of them, but the simple fact is that the Assassin's Creed series is a really good franchise full of really fun games.
AC Unity still holds a special place in my heart, though. I think it was the perfect blend of stealth, action, story, and the level design in that game is flawless (so flawless, they actually used Notre Dame blueprints from the game to help restore it after a very serious fire).
My only criticism, and this is controversial, is I miss the tie-ins to Abstergo and the modern times. I enjoy popping out of my bed and getting a little bit of story from the modern era before jumping back into the machine to adventure as a long-lost relative.
I hope they do a modern- or near-future Assassin's Creed at some point where we go after Abstergo/Templars and meet some of the precursor people or whatever they're called.
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