that is an off the shelf PC card. That means that ATI makes a profit selling them. MS will not purchase an off the shelf part because it burned them in the past. When manufacturing costs go down years down the road, MS doesn't benefit, only ATI does. This is what killed them with the original Xbox and why they had to discontinue it to stop bleeding money.
MS actually tried to stay with Nvidia and purchase the architecture for the 360 GPU but Nvidia refused and said they don't do business that way. ATI stepped up and actually sold MS the architecture for the Xenos that is in the 360. MS takes care of the manufacturing and ATI just designed it and oversaw the manufacturing for the first year. After that it's been all MS. And yes they have benefited from lowered production costs through the years. ATI hasn't made a dime on the 360 for years.
Ironically, Nvidia later made a deal with Sony to sell them the architecture for the RSX in the PS3. I guess they changed their minds.
Why would all of a sudden, after the GREAT SUCCESS that the 360 has been for Microsoft, would they out of the blue make the same mistake they made back with the original Xbox which was a catastrophic failure?
Next point, why would they pay ATI to design an all new GPU specifically for their next gen console the Xbox 720 and ask them to please make sure it is a piece of shat? Even if they ask for a low cost part, this is something that will be developed specifically for the 720 and will take into account the launch date of late 2013/2014. This means even they don't try to best PC tech at launch like they did with the Xenos and 360, it will still be eons ahead of the 360 in power.
You have to literally be a complete and total imbecile to believe that the 720 will use the 6670 or anything even remotely similar. Either that or you're clueless about PC tech. Remember, MS is not buying the chips per unit, they are buying the architecture. They are paying ATI to design them an all new chip and help them get started with the manufacturing. How in the hell can this turn out to be a 6670? NO, and LMFAO to anyone who thought that would happen.
I know, you didn't read cause it's too long and you like waffle fries.
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