I keep hearing game publishers talking about how used games are the bogeyman that's going to kill off the industry, which is why they need stupid crap like online passes and stuff like that. Let's think about another industry for a minute, though-- automobiles. Are used cars a threat to auto manufacturers? How many people do you know who have never once sold a car or bought one used? Does the fact that someone can buy a used car mean that the industry is going to go belly up, since the manufacturer gets no money for it? The anser is no. If someone is selling a car, usually that means they are going to go buy a new one with the money they get for it, which is money that goes straight into the manufactuter's pocket.
Used merchandise cannot exist unless it gets bought new first. If 1,000,000 people want to buy something all at the same time, 1,000,000 units of it are going to be manufactured and sold to meet the demand. If your friend Joe decides he's used his enough and sells it, the manufacturer still made money off of it, and he now has money to go buy a new product, while the person he sold it to got a better deal on an older product that he wanted than if he bought it brand new.
There is no justification for online passes other than that in the long run, game publishers want to kill the used game market while further lining their pockets with money from people who buy used games. Look at it this way: It costs $10 to house one "spot" on the game's server. Joe plays the game for 6 months, and then sells it to his friend. By selling the game, Joe can no longer use his "spot" on the server, which means it's free for someone else to use. His friend, who bought the game from Joe, can now use Joe's spot when he plays. If Joe's friend plays the game for 6 months, does that somehow cost the game publisher more than if Joe had decided to play the game for 12 months instead of 6? Of course not. Online passes are pure profit.
In a nutshell, online passes are like if you bought a used car, but it was illegal for you to drive it on highways unless you paid a $1000 license fee to the auto manufacturer first. It's bad for consumers, and it's bad for the industry since they essentially get to make money without working for it, which in turn reduces competetiveness while reducing the need for innovation and creativity.
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