Living The VITA Lifestyle: Are You Cool Enough?

In terms of boosting up the competition,there is no company as generous to Nintendo 3DS as Sony. However, there is a certain loudmouth in Sony that wants to sweep adult 3DS gamers under the mat, insisting that they have no respect, that they're too old for Nintendo, yet Sony feels the need to chum the waters of their target audience with images of pretty boy models using the VITA in public.

Is this what real mature gamers are supposed to look like? All cool and hip. Like that guy in your Chemistry tutorials who's always wearing brightly coloured fluorescent clothing?

Or that guy you see around campus who's always wearing a scarf, even when his sleeves are scrunched up?

Or my personal favourite, that guy that walks around with a mint condition skateboard, who looks like he has never skated a day in his life. All while wearing army boots that he could never wear while skateboarding.

There might be some black guys in here...

But I wouldn't consider them to be too ethnic to the point where they clash with the rest of the rest of the white male hipsters hand picked for this photoshoot.

Image source

And yes before you ask, I am severely tired and probably delusional at this point.

DISCLAIMER

Inb4 Sony is doomed

Inb4 Not released in all regions

Inb4 western appeal launch titles

Inb4 TC is alt account.

Did they pick their outfits for the locations or did they pick the locations for the outfits? :o Serious planning went on here.

*As if Nintendo doesn't advertise beautiful people using their products.

lol at playing video games when you go out.

lol at playing video games when you go out.

Aljosa23

Good point.

LULZ

Things couldn't be any funnierr

lol at playing video games when you go out.

Aljosa23

I would never play my handhelds in public, its embarrassing

[QUOTE="Aljosa23"]

lol at playing video games when you go out.

DarkLink77

Plenty of people dress like those dudes do. Just none of them stand around playing handhelds.

*As if Nintendo doesn't advertise beautiful people using their products.

hakanakumono

Yeah. I remember the GBA photoshoots of pretty boys walking around with one in their hand. If I remember correctly, they heavilty used Surfer boys.

While The PSP focused more on the System itself being a new age Walkman.

But this time around, the 3DS photoshoots seem to focus on the system itself, and the actors pretendng to enjoy the systems, while the PS VITA went the GBA route, and heavily focussed on the environment, and how the userd looked.

[QUOTE="DarkLink77"][QUOTE="Aljosa23"]

lol at playing video games when you go out.

Aljosa23

Plenty of people dress like those dudes do. Just none of them stand around playing handhelds.

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

[QUOTE="DarkLink77"][QUOTE="Aljosa23"]

lol at playing video games when you go out.

Aljosa23

Plenty of people dress like those dudes do. Just none of them stand around playing handhelds.

Hell no, Really?

That looks gay

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

Aljosa23

Noooooooooo:cry:

Why Ninty why?

[QUOTE="Aljosa23"]

[QUOTE="DarkLink77"] ^This. And seriously, no one dresses that way.GreenFalcon5267

Plenty of people dress like those dudes do. Just none of them stand around playing handhelds.

Hell no, Really?

That looks gay

Those guys have smartphones and tablets today.As a gaming device, that type of person prefers to play dudebro games on his 40" 1080p TV.

When I went to unversity, I saw many people dressed like that. I don't see the problem with it. Is it suppose to imply something? :?

Oh man the skater that doesn't skate, funnily enough those are the type of guys that will be getting a Vita, in high school these guys all had psp's.

[QUOTE="Aljosa23"]

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

GreenFalcon5267

Noooooooooo:cry:

Why Ninty why?

They have been doing this for years now, it's just that they are more clever in how they market.

We only see hardcore Nintendo nowadays at E3, IGN and so on while the Bieber's and Cammie Dunaway's (super casual side) are focused elsewhere.

Thing is between 07/08/09 and 10/11, the ratio between hardcore and casual Nintendo games has always been roughly the same, they have just learned how to present themselves approriately depending on the situation.

In other words, it's stupid to showcase Wii Fit at E3. Mention it, but keep it brief and in between hardcore games. They have finally realized that.

So if I get the Vita I will look like that?Dy_WarriorsXoXo

The idea is that people will perceive you as a "cool" person if you walk around with a Vita instead of a fisher-price ish 3DS.

Sony has always been trying to push their products as more socially acceptable devices.

Is that way of thinking still relevant in 2012?

Sony is basically putting themselves in the "Sega does what Nintendon't" position.

They're all models. Except for pic 1 and 4--they must have won a contest or something.

mr.casual cup of joe definitely isnt living the lifestyle.

When I went to unversity, I saw many people dressed like that. I don't see the problem with it. Is it suppose to imply something? :?

OneLazyAsian

This is normal marketing.

Using models or people who represent a specific demogrpah or to endorse a certain image is nothing new. Advertising companies do this all the time.

Instead of using the 'edgy' image used a lot in the late 90s they are going for the more 'cafe' Abbie Crombie & Fitch crowd.

Looks to be the same sort of demograph as Ebook and iPad users.

.

Noooooooooo:cry:

Why Ninty why?

GreenFalcon5267

damn, playing games outside the house aswell as at home? i dont think that's healthy.LP4EVA2005

Here is a scary thought.

Their is also stealth marketing. advertisements in comments sections of related articles and even in Forums.

There is controversy in stealth marketing

http://en.wikipedia.org/wiki/Stealth_marketing

"Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them "accost strangers and ask them: Would you mind taking my picture?" The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. "And thus an act of civility was converted into a branding event." (Taken from Walker, Rob. The Hidden (In Plain Sight) Persuaders. New York Times Magazine; Dec 5, 2004; New York Times pg"

Some use of product placement, acting, imagery in a public space.

Stealth marketing in forums is also nothing new.

http://www.marketingminefield.co.uk/stealth-marketing/

"

Considered to be a recent phenomenon, this form of marketing has in fact been around for many years, as illustrated by Brian Steinberg writing in the Wall Street Journal back in 2000:

"Undercover marketing is gaining ground as advertisers resort to non-traditional tactics to get their brands noticed and talked about."

Stealth marketing can take place both online and offline. For example, people may pose as liking and therefore recommend a product on various internet forums, only for these people to in fact be working for a company.

Offline strategies include actors posing as ordinary people in busy locations, where they then convincingly use certain products and interact with nearby consumers without them realising that they're victims of stealth marketing.

"

makes me wonder if there is any stealth marketing here in SW and how commision is paid for doing so.

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

Aljosa23

Tomsy a company who made robotosy hired Biebs to market for them and they are relatively small compared to Nintendo.

.

CajunShooter

Oh my God, I've never seen that GBA one. That's gold.

"Move over, babe, it's my turn in Advance Wars again"

Of course a Bunch of Hipsters would be Playing the Playstation Vita.

It's not as Mainstream as the 3DS.

Oh my God, I've never seen that GBA one. That's gold.

"Move over, babe, it's my turn in Advance Wars again"

Cherokee_Jack

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

Aljosa23

Well, now we know why the Vita sells like sh!t in Japan, NO ASIAN MODELS! :lol:

[QUOTE="Aljosa23"]

In any case, the marketing is pretty sh*t.

Nintendo can afford the Biebs but Sony has random dudes playing Vita in public. Nintendo > Sony

CanYouDiglt

[QUOTE="Aljosa23"]

lol at playing video games when you go out.

DarkLink77

They do in Helsinki... :D TV ain't lying! Good thread btw.

*Stealth marketing*

AdmiralBison

That OnLive dude comes to mind, he used to be a major Gran Turismo fan, probably still is but his job is more important now...

What's the point of this thread? That using obese basement dwellers would do a better job in selling the Vita?percech

These advertisements are laughable, but so ridiculous when consumers gobble that sh1t up

[QUOTE="percech"]What's the point of this thread? That using obese basement dwellers would do a better job in selling the Vita?Zaibach

He got his turn.D4W1L4H

lol

Now I might be ignorant due to lack of experience in one of these areas, but I'm fairly certain that no GBA game is more demanding of your attention than sleeping with a gorgeous woman.




Maybe Wario Ware, but that's it.

[QUOTE="D4W1L4H"] He got his turn.Cherokee_Jack

lol

Now I might be ignorant due to lack of experience in one of these areas, but I'm fairly certain that no GBA game is more demanding of your attention than sleeping with a gorgeous woman.




Maybe Wario Ware, but that's it.

What's the point of this thread? That using obese basement dwellers would do a better job in selling the Vita?percech