Forza Horizon 4 came out over 2 years ago. The game will likely hit the "best sellers" list on Steam when it releases there. That means there's likely 100K+ people that will rather pay for FH4 than subscribe to Game Pass or buy the game on the Microsoft store. The "money left on the table" refers to all those sales that could have happened in 2018... And the game being on Steam at launch would have more sales potential that it will over 2 years later. And is the game selling at $60 on Steam?
These moves to put games on Steam is showing us that the games aren't doing the numbers they want them to on Game Pass or the Microsoft Store. So now Xbox is willing to bring in less revenue in order to get more eyes on the game. Why not just launch on Steam day 1? This continues to be a trend all these years later. Game Pass and Microsoft Store aren't making any meaningful penetration on PC. Especially when a single Switch game can bring in more revenue that all Xbox first party games AND subscription revenue COMBINED on PC AND consoles.
This is stupid logic. Was Horizon: Zero Dawn ported to PC because it "didnt do the numbers Sony wanted it to" and they needed more eyes on the game?
Or was it ported 3 years after its release, long after it had maximized its earnings potential on its original platform, because they wanted an essentially "free" short term revenue burst, and they no longer viewed a PC port as a threat to devalue that original platform?
The same applies here. This game has maximized its earnings potential, and everyone who wanted to play it in Gamepass already has. This is just a "free" short term revenue burst.
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