Windows Holographic = Works on both AR, MR, VR and scales from Mobile AR and VR, MR to high end AR, VR, MR headsets like Vive and HoloLens
All apps work on both AR, MR and VR = makes MS compete on all types of headsets.
$300 price point = makes this accessible to many people around the world, while also keeping good specs, as shown with the Lenovo VR headset
Scalable specs and range = This allows MS and OEMs to scale to the most common device specs that Valve and Oculus could not do, though only High end PCs will enjoy the better experience as it has a GPU and can run better hardcore games and casual games along with all UWP apps, whereas cheap headsets run casual games and all UWP apps.
Inside out tracking and HoloLens tech = MS used their R&D on the HoloLens and licensed this to their OEM partners, not only is this a superior approach compared to Chaperone approach, it also allowed MS to basically be first in the market with an inside out headsets at a $300 price point.
Windows Holographic runs on Scorpio = This allows MS to extend their OS to the consoles, where it is guaranteed that Console VR will do better than PC VR, however since Windows Holographic runs on PC as well, exclusives on Scorpio VR will work on PC. It's confirmed that Fallout 4 will be available on VR, in turn on Windows Holographic and since Windows Holographic works on PC, PC gamers will get the game as well.
Bundles = Since Microsoft often does bundles for their products, Microsoft may bundle VR headsets to PCs and Scorpio, it gives a direct approach to the consumer, compared to Vive and Oculus.
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