Microsoft wants to be first to market in Next-gen.

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headninjadog

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#1 headninjadog
Member since 2005 • 743 Posts
Oh boy here we go again. [url]http://www.n4g.com/industrynews/News-157881.aspx[url] Is this a hint that i wasted money on my 360 and support for it will be dropped in two years? Why the hell is M$ so damn worried about being number 1. Industry analyst Michael Patcher said Microsoft should focus on being a profitable second or third place and not be so worried about coming in first. I don't know why fanboys come down on Sony for supporting all three of their platforms and say all they care about is Blu-Ray and not games. Obviously M$ cares a little more about something else other than games. Yes they do. The concept of the Xbox was a response to how Sony was taking over the living room with the Playstation brand. Yes that is true as it was said in Dean Takahashi's book. Now that M$ is in the console biz, it will speed up the lifespan of consoles and produce nothing but wasted potential and money in previous hardware while putting the pressure on competitors to keep up.
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carljohnson3456

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#2 carljohnson3456
Member since 2007 • 12489 Posts

Yeah, I knew they would be.

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Bread_or_Decide

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#3 Bread_or_Decide
Member since 2007 • 29761 Posts
Yellow rings of death? Blue? What color will it be?
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Frexie

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#4 Frexie
Member since 2007 • 895 Posts
M$ throwing in the towel early...again?
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Bread_or_Decide

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#5 Bread_or_Decide
Member since 2007 • 29761 Posts

M$ throwing in the towel early...again?Frexie

Considering the PS3 and Wii are still in their infancy this is pretty absurd. Devs are not going to be happy about this.

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cosmostein77

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#6 cosmostein77
Member since 2004 • 7043 Posts

And the most important line of the article:

"If we see anything before 2010, we'll be very surprised"

Considering they were the first this generation, why wouldn't they be the first next generation? Five years is fairly reasonable.

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Danm_999

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#7 Danm_999
Member since 2003 • 13924 Posts

Speaking during an interview with Venture Beat, Bach said that if you asked him whether being first to market with Xbox 360 was the right decision, he'd say "definitely yes," and the platform holder has a desire to do it again with the next console.

"The last cycle for the original Xbox was a little shorter than typical (at four years). We started way late," he said. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the answer to that is definitely yes. It has given us a leg up in a number of places that are super important.

"It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes."

But the E&DD boss said it was "too early to tell" when quizzed on his expectation for the next console's release plans. "Our view is we will be selling Xbox 360 for a long time," he said.

"People ask me how many people I have working on the next generation. On the one hand, it's everybody. On the other, it's nobody. People are continuously working on new technology.

"We start thinking about the next generation before we shipped the Xbox 360," Bach continued. "It doesn't start with a date. It starts way upstream with silicon development.

"From that comes a series of data points. You start making early technology choices. It's an evolving thing. Stuff doesn't become concrete until you get inside a window of when you have to ship, more than 18 months or so out."

If we see anything before 2010, we'll be very surprised.
Robbie Bach

In the context of the whole article, it doesn't sound like Microsoft is just going to drop the 360. I think your drumming up a bit of hyperbole there TC.

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Andrew_Xavier

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#8 Andrew_Xavier
Member since 2007 • 9625 Posts
2010 seems likely, I mean, 5 year life span is normal for a console.
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SapSacPrime

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#9 SapSacPrime
Member since 2004 • 8925 Posts
Remember the 360 came out in 2005 though, so even if MS do launch again in 2010 as some people are worried that is still 5 years (what one year less than sony and Nintendo do). At least if that is the case, consoles will not look quite so pathetic compared to PC tech out at the time. I don't know 5 years seems fair enough to me, although they should definatelty carry on supporting the 360 even after its successor is launched (this could be their weak point).
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iamsickofspam

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#10 iamsickofspam
Member since 2007 • 1043 Posts

Anything Earlier than Winter 2010 release is just wrong IMO.

Personally 2011-2012 would be fine for a New Microsoft/Sony/Nintendo, Handhelds are a different matter though, id be happy with a New Nintendo or Sony Handheld by the end of next year.

I cant see the Next gen consoles being anything spectacular unless they have around 2048mb or more system memory, Multi Cores and 'Standard Hard Drives'.

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verbalfilth

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#11 verbalfilth
Member since 2006 • 5043 Posts

Looking at it down the line....The only people MS would be hurting by pushing new system after new system would be themselves...People will eventually get tired of playing catch-up. I think they should stick it out with the 360 for a bit longer and transition to a new system after they've completely exhausted the current one...

but whatever...I honestly can't say I care because I won't even bother getting it if its that early.

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SecretPolice

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#12 SecretPolice
Member since 2007 • 45671 Posts

[QUOTE="Robbie Bach"]Speaking during an interview with Venture Beat, Bach said that if you asked him whether being first to market with Xbox 360 was the right decision, he'd say "definitely yes," and the platform holder has a desire to do it again with the next console.

"The last cycle for the original Xbox was a little shorter than typical (at four years). We started way late," he said. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the answer to that is definitely yes. It has given us a leg up in a number of places that are super important.

"It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes."

But the E&DD boss said it was "too early to tell" when quizzed on his expectation for the next console's release plans. "Our view is we will be selling Xbox 360 for a long time," he said.

"People ask me how many people I have working on the next generation. On the one hand, it's everybody. On the other, it's nobody. People are continuously working on new technology.

"We start thinking about the next generation before we shipped the Xbox 360," Bach continued. "It doesn't start with a date. It starts way upstream with silicon development.

"From that comes a series of data points. You start making early technology choices. It's an evolving thing. Stuff doesn't become concrete until you get inside a window of when you have to ship, more than 18 months or so out."

If we see anything before 2010, we'll be very surprised.
Danm_999

In the context of the whole article, it doesn't sound like Microsoft is just going to drop the 360. I think your drumming up a bit of hyperbole there TC.

Agreed, the next MS console will feature FULL BC and I say the dev'ing will continue for 360 long after the next MS console is officially announced - seems like a no brain-er to this gamer.
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bludude

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#13 bludude
Member since 2008 • 110 Posts

wow is microsoft scared of nintendo and sony:P

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PAL360

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#14 PAL360
Member since 2007 • 30574 Posts

% years for a system is normal!

I´ll buy the next one at the first day like i did with 360 ;)

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Floppy_Jim

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#15 Floppy_Jim
Member since 2007 • 25933 Posts
No earlier than Q4 2011, hopefully. Sony could easily release the PS4 at the same time if they do what I think they're going to do. And I'm sure Nintendo could release their next console by then.
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heretrix

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#16 heretrix
Member since 2004 • 37881 Posts

Yellow rings of death? Blue? What color will it be?Bread_or_Decide

It will be a rainbow of failure.

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Truth_Hurts_U

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#17 Truth_Hurts_U
Member since 2006 • 9703 Posts

I'm ready for the tech leap. I don't care how bad people :cry: over the 5 year span. I for one don't want to be stuck in a gen longer then 5 years.

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xsubtownerx

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#18 xsubtownerx
Member since 2007 • 10705 Posts

I'm ready for the tech leap. I don't care how bad people :cry: over the 5 year span. I for one don't want to be stuck in a gen longer then 5 years.

Truth_Hurts_U

As long as the next consoles have 100% BC, I'm with you on this.

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Truth_Hurts_U

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#19 Truth_Hurts_U
Member since 2006 • 9703 Posts

As long as the next consoles have 100% BC, I'm with you on this.

xsubtownerx

Since MS owns the GPU and CPU... And the fact that Valhalla is coming next year. Which is all in one CPU/GPU chip. Spells out to me that they will have BC on their next console.

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Zero5000X

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#20 Zero5000X
Member since 2004 • 8314 Posts
just because they want to be first again doesn't mean they will. sony didn't care to much this gen if microsoft was first but next time around i think they definately will. being first is definately a major advantage. microsoft and sony are just lucky nintendo wasn't first this gen.
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crispytheone88

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#21 crispytheone88
Member since 2006 • 901 Posts

M$ throwing in the towel early...again?Frexie

The 360 is profitable, only the PS3 loses money this gen

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heretrix

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#22 heretrix
Member since 2004 • 37881 Posts
Why is anyone surprised by this? And why are people acting like this is horrible? Unlike the previous generation, MS doesn't need to pull the plug on it's previous unit so quickly. Given the success of this generation of XBL, this version of the Xbox will be around for a decent full console cycle.
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ThePlothole

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#23 ThePlothole
Member since 2007 • 11515 Posts
Yellow rings of death? Blue? What color will it be?Bread_or_Decide
Hopefully none. After having to shell out one... or was it two... billion dollars because of the RROD issue, I would think that Microsoft isn't going to make the same mistake of cutting corners during development.
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xsubtownerx

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#24 xsubtownerx
Member since 2007 • 10705 Posts

Why is anyone surprised by this? And why are people acting like this is horrible? Unlike the previous generation, MS doesn't need to pull the plug on it's previous unit so quickly. Given the success of this generation of XBL, this version of the Xbox will be around for a decent full console cycle.heretrix

Also, just because they release a new console doesn't mean they'll can the 360 right away like they did with the Xbox. The 360 is a lot like the PS2 in many, many ways. Take that like you want.

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sonicmj1

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#25 sonicmj1
Member since 2003 • 9130 Posts

Doesn't sound surprising. And considering that all of Microsoft's competitors this generation are aiming for long life cycles, they don't have to rush quite as much as they did with the 360. The time period between the Xbox 360 and its successor will certainly be longer than the period between the Xbox and the 360.

And unlike the Xbox, the 360 actually is capable of giving Microsoft a profit. As a result, there's no reason for them to pull the plug on the console like they did with the original Xbox, which was bleeding money at an alarming rate, even four years into its lifespan. I don't think they'll drop support on the 360 like they did on the Xbox.

Don't see a lot of negatives here.

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effthat

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#26 effthat
Member since 2007 • 2314 Posts

Everyone who says they won't release until 2011 is wear blinders. Let's see here, Microsofts business strategy is limiting competition. The only way they can do this in the console world is being first to market. Microsoft has a HUGE hardware issue with the 360. Their solution is to make modest adjustments, publicize them as a fix and offer a 3 year warranty (2 years into the lifecycle adding up to the magical console lifespan of *dun dun DUN* 5 years)! Microsoft has been dropping hints for over a year now that they are well into development. They're has been massive speculation from ALL parts of the industry. They've achieved their focus of expanding their market share product over product and have over SKU'ed their product.

Finally, Microsoft showed up late on it's first outing and it really hurt them. They are going to err on the opposite side for at least the next two generations (360 and the 720? ybox? Micromachine?

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blue_hazy_basic

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#27 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts

[QUOTE="Frexie"]M$ throwing in the towel early...again?Bread_or_Decide

Considering the PS3 and Wii are still in their infancy this is pretty absurd. Devs are not going to be happy about this.

360 will have been out for 5 years by 2010, it seems reasonable for MS to be releasing another console around then doesn't it? Why should they wait and extra for Sony to catch up, that seems a poor decision financially and for gamers that will have been playing on a system which is using 5 yr old technology. Plus, my refurbed console probably won't last much beyond that :P
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Red_Trigger

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#28 Red_Trigger
Member since 2007 • 273 Posts
Well it's common sense: If you launch your system a year ahead of the competition you make your next gen console a little early, It's no big deal!
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joeychew

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#29 joeychew
Member since 2003 • 4580 Posts
way too soon for for next gen xbox.
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blue_hazy_basic

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#30 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
way too soon for for next gen xbox.joeychew
in Q4 of 2010, why?
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musicalmac

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#31 musicalmac  Moderator
Member since 2006 • 25101 Posts
Just because MS introduces a new console doesn't mean you have to go out and buy it. I'm not sure why people are complaining this is too soon for a new console. 2010? Really? It is a dream come true for people who don't have a 360 (assuming it will acutally have full BC).
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deactivated-5de2fb6a3a711

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#32 deactivated-5de2fb6a3a711
Member since 2004 • 13995 Posts
maybe they should wait and be the second one to come out with something new, maybe after sony. Then pull off a better version of what they got (like how PS3 dominated with Blu-ray, killed HDDVD, and possibly better hardware overall). of course, that'd be just cheap and stupid, but what the hell. Good things come with time I guess. just hope that the next Xbox has full BC and all packages come with a hard drive. the Core system was just lame.
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heretrix

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#33 heretrix
Member since 2004 • 37881 Posts
way too soon for for next gen xbox.joeychew
You guys act like it's coming out next week.
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Zero5000X

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#35 Zero5000X
Member since 2004 • 8314 Posts
i'm thinking sony and microsoft will release around the same time next-gen while nintendo still rides the Wii for another year. i'm thinking 2010 sounds about right.
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blue_hazy_basic

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#36 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
i'm thinking sony and microsoft will release around the same time next-gen while nintendo still rides the Wii for another year. i'm thinking 2010 sounds about right.Zero5000X
That would essientally give the PS3 a 4 yr lifespan?
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musicalmac

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#37 musicalmac  Moderator
Member since 2006 • 25101 Posts
i'm thinking sony and microsoft will release around the same time next-gen while nintendo still rides the Wii for another year. i'm thinking 2010 sounds about right.Zero5000X
I can't imagine a new Sony console in 2010.
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EmperorSupreme

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#38 EmperorSupreme
Member since 2006 • 7686 Posts

[QUOTE="Frexie"]M$ throwing in the towel early...again?crispytheone88

The 360 is profitable, only the PS3 loses money this gen

The 360 is not profitable by a longshot. It's had a handful of profitable quarters but it is still far far away from being profitable.

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360-ps3-wii-pc

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#39 360-ps3-wii-pc
Member since 2008 • 440 Posts
2010 seems likely, I mean, 5 year life span is normal for a console.Andrew_Xavier
agreed. By then GPU's would of advanced so much the release of a new system would be justified. PLus my son would be just old enough for the good old 360 and PS3. His Wii is already in play so no biggie.
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blue_hazy_basic

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#40 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
[QUOTE="crispytheone88"]

[QUOTE="Frexie"]M$ throwing in the towel early...again?EmperorSupreme

The 360 is profitable, only the PS3 loses money this gen

The 360 is not profitable by a longshot. It's had a handful of profitable quarters but it is still far far away from being profitable.

I don't think MS got into the console market to make big profits. Not yet any way ;)
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Zero5000X

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#41 Zero5000X
Member since 2004 • 8314 Posts

[QUOTE="Zero5000X"]i'm thinking sony and microsoft will release around the same time next-gen while nintendo still rides the Wii for another year. i'm thinking 2010 sounds about right.blue_hazy_basic
That would essientally give the PS3 a 4 yr lifespan?

it would..

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Zero5000X

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#42 Zero5000X
Member since 2004 • 8314 Posts

[QUOTE="Zero5000X"]i'm thinking sony and microsoft will release around the same time next-gen while nintendo still rides the Wii for another year. i'm thinking 2010 sounds about right.musicalmac
I can't imagine a new Sony console in 2010.

Sony isn't in the same position they were the past two gens. I think Microsoft's early release was the largest player in the 360's success so far over the PS3. i mean, it isn't games cause Microsoft clearly has the better library at the moment and yet the PS3 sells better than the 360. also, japan is still a big problem for Microsoft. I don't think that Sony is going to let Microsoft get the upperhand again.

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musicalmac

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#43 musicalmac  Moderator
Member since 2006 • 25101 Posts

Sony isn't in the same position they were the past two gens. I think Microsoft's early release was the largest player in the 360's success so far over the PS3. i mean, it isn't games cause Microsoft clearly has the better library at the moment and yet the PS3 sells better than the 360. also, japan is still a big problem for Microsoft. I don't think that Sony is going to let Microsoft get the upperhand again.

Zero5000X
I don't think Sony wants to give MS the opportunity to get their console out there first, but I'm not sure they have a choice. Japan is a trouble spot for MS, but they're doing their best with all the recent RPG announcements. It should be interesting, whatever happens.
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Pro_wrestler

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#44 Pro_wrestler
Member since 2002 • 7880 Posts
A cow reporting news about a platform he/she doesn't support? Theres bound to be a negative exaggeration somewhere.
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GazzaB

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#45 GazzaB
Member since 2004 • 27139 Posts
I highly doubt this means the 360's life will be shorter than that of the Xbox's, and I also highly doubt them releasing early will cause a repeat of the RROD issue.
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3picuri3

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#46 3picuri3
Member since 2006 • 9618 Posts

excellent - this is what I've always wanted :) consoles that come out roughly when new PC GPU and CPU generations change the guard. screw this 10 year lifespan BS.

people giving the wasted potential argument don't understand the industry. with new technology and possibilities coming up every 5 years there is actually more potential in having faster console gens. and eager developers can simply start development on PC knowing it'll be easy as pie to port what they've started on when final specs are released.

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DireOwl

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#47 DireOwl
Member since 2007 • 3352 Posts

Yellow rings of death? Blue? What color will it be?Bread_or_Decide

I doubt they will make the same mistake again. Look at the PS2 compared to the PS3.

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Foxhound_spy

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#48 Foxhound_spy
Member since 2007 • 658 Posts

M$ will be the earliest t o annouce their next gen console with the cutting edge technology and super duper game line-ups to take conrol of VG industry........ Hey they desperate to win it`s not so it`s no surprise here.........

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ThePlothole

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#49 ThePlothole
Member since 2007 • 11515 Posts
I highly doubt this means the 360's life will be shorter than that of the Xbox's, and I also highly doubt them releasing early will cause a repeat of the RROD issue.GazzaB
The Xbox had a four year life span. By fall 2010 the 360 will have turned five.
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Zero5000X

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#50 Zero5000X
Member since 2004 • 8314 Posts
[QUOTE="Zero5000X"]

Sony isn't in the same position they were the past two gens. I think Microsoft's early release was the largest player in the 360's success so far over the PS3. i mean, it isn't games cause Microsoft clearly has the better library at the moment and yet the PS3 sells better than the 360. also, japan is still a big problem for Microsoft. I don't think that Sony is going to let Microsoft get the upperhand again.

musicalmac

I don't think Sony wants to give MS the opportunity to get their console out there first, but I'm not sure they have a choice. Japan is a trouble spot for MS, but they're doing their best with all the recent RPG announcements. It should be interesting, whatever happens.

well i'm sure all console manufacturers have been working on their next-gen consoles. i think Sony may have shifted a lot of their resources to the PS4 when they realized the PS3 wasn't doing as great as they expected.

i agree micorsoft is doing well with their JRPGs. Lost Odyssey was great and the upcoming JRPGs look great but i still don't think they're going to make to much of a mark in Japan. personally, i think Microsoft's best move for Japan would be to buy Square-Enix or atleast form a partnership. Sqaure said they would be down for something like that to expand their sales in the west. personally i don't want it to happen but it would be a good move for Microsoft.