[QUOTE="subrosian"][QUOTE="11Marcel"] "So imagine that you were MS and you knew that your systems would experience severe hardware failure rates"
You'd fix them because hardware failure rates are bad for your image. Case closed.
quest2reign
There's a basic theory we study in more advanced classes in college dealing with microeconomics. The basic premise is this - in a market where the seller knows more information that the buyer about an object being sold, with regards to its reliability, features, et cetera - and the seller has no means of communicting this information, in the absense of gurantees such as a return policy or warranty, the market will completely evaporate.
In other words, think of it as an eBay auction with no photos, item description, and a seller with 0 feedback. The auction might say "$100 Xbox 360 ?" - would you put the $100 in? For Microsoft, they want you to feel there's a guarantee you will have what they say you will have - they put out *tons* of information on the system, what it does, the limitations of the core, et cetea - and then they provide a one year warranty and a 30-day return period. They do all of this to create a market for their $400 console.
They put demo units in a store and let you try it out - see what its like - and you can take home the same system you tried out, even the same games you played. Everything is transparent.
There's no conspiracy here - Microsoft does not want your Xbox 360 to break. If you have a broken console you're not buying games (licensing fees), you're not buying accessories (licensing fees), you're not using DLC or LIVE (licensing fees, direct pay-service), and you're losing faith in their product (lost sales). You might as well say "firestone made faulty tires so you'd buy new tires".
I want to thank you for your comment, it was very insightful and educating. That is what I was looking for. It actually makes complete sense to have the core and it limitations make you want the Premium or Pro. Thanks again. Keep up the good work we need educated minds in the forums.Well the Core / Premium / Elite has more to do with price theory than game theory or complete market failure. Essentially it works like this:
You've got 180 people who want to buy your product divided as such:
80 people want it and are willing to pay $10Â Â ($1800)
60 people want it and are willing to pay $20Â Â ($2000)
30 people want it and are willing to pay $30Â Â ($1200)
10 people want it and are willing to pay $40Â Â ($400)
If we release a product, we want to maximize our profits. In the example above, I would set the price to $20. Why? At $20, 100 people are willing to buy my product, I get $2000. For our example we're assuming the product cost $0 to make - obviously in a more complex example we'd consider the cost of a product, but the theory still works.
But if you're a business, you say "now wait a minute, I just wasted $500!" - there were 30 people willing to pay $10 more, and 10 people willing to pay $20 more for your product. So what do you do? You release a premium or elite model - think of the luxury, sport, or touring edition of a car - it's a few thousand more for features that cost a few hundred to add on.
This is called market segmentation - I want to get each user at their maximum willingness to pay. But what about the low-end users? I've got an $1800 market with the eighty people less willing to pay that I'm failing to tap - bad move. What I'll do is use something like rebates, a gimped system (low-end graphics cards with 128-bit bus, core 360, et cetera). My ideal situation is that the low-willingness to pay users will buy the gimped model, my high-willingness to pay users will buy the luxury model, and everyone else will buy the inbetween model.
Does this happen in reality? Heck no. Segmentation pisses people off - complex rebate forms just make people feel that they were deceived on the price, gimped models just annoy people, and putting a "low ball" item on the table makes people demand the features of the high-end in the low end. It's a complex game - the best player at it right now is Dell, who segments the market through customization and brands it "giving you exactly the computer that's right for you" - some of the worst players at it are the pc component companies with their shoddy rebates and gimped GPUs.
In any case, that's the theory in simple, it gets a lot more complex when we throw in demand elasticity, consumer side price influence, substitutes, competition, and all the other junk that's part of the real world economy.
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