MS Investors want MS to sell Xbox division because It hasn't made money yet

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-Damien-

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#1 -Damien-
Member since 2004 • 5355 Posts

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

 

ouch!! after a decade Xbox still hasnt' made any profit

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R3FURBISHED

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#2 R3FURBISHED
Member since 2008 • 12408 Posts
The Xbox division doesn't represent a large enough percentage of Microsoft to warrant such an action.
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blackace

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#3 blackace
Member since 2002 • 23576 Posts

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

ouch!! after a decade Xbox still hasnt' made any profit

-Damien-

Seems there is only ONE investor screaming abot this (ValueAct). They only own 1% stake in M$. I don't see this as a big deal. A similar thing like this happened with Sony as well. One of their investors wanted Sony to split their divisions. What did Sony do. They said NO!! That's pretty much what Microsoft will say to this investor. Stuff like this happens all the time. Not a big deal.

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MlauTheDaft

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#4 MlauTheDaft
Member since 2011 • 5189 Posts

Well, MS is a lot better at managing their ERP systems and OS'.

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lx_theo

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#5 lx_theo
Member since 2010 • 6211 Posts

[QUOTE="-Damien-"]

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

ouch!! after a decade Xbox still hasnt' made any profit

blackace

Seems there is only ONE investor screaming abot this (ValueAct). They only own 1% stake in M$. I don't see this as a big deal. A similar thing like this happened with Sony as well. One of their investors wanted Sony to split their divisions. What did Sony do. They said NO!! That's pretty much what Microsoft will say to this investor. Stuff like this happens all the time. Not a big deal.

What Sony did was create a group to investigate the pros and cons of a split, and they came to the conclusion that it shouldn't be done since both groups gain advantages from being linked with the other. If this group pushes hard enough, MS will look into it in some capacity at least.
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arredondo

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#6 arredondo
Member since 2004 • 703 Posts

[QUOTE="-Damien-"]

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

ouch!! after a decade Xbox still hasnt' made any profit

blackace

Seems there is only ONE investor screaming abot this (ValueAct). They only own 1% stake in M$. I don't see this as a big deal. A similar thing like this happened with Sony as well. One of their investors wanted Sony to split their divisions. What did Sony do. They said NO!! That's pretty much what Microsoft will say to this investor. Stuff like this happens all the time. Not a big deal.

They invested $2 Billion into Microsoft and get to see all the real numbers about the poor financial health of the XBox division. You know better than they do?

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R4gn4r0k

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#7 R4gn4r0k
Member since 2004 • 49127 Posts

ouch!! after a decade Xbox still hasnt' made any profit

-Damien-

Yet still, MS keeps focusing on Xbox instead of their PC division, which has made a lot of profit.

This news surprises me though, as I thought Xbox Live would've brought in loads of money. :?

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R3FURBISHED

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#8 R3FURBISHED
Member since 2008 • 12408 Posts

[QUOTE="blackace"]

[QUOTE="-Damien-"]

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

ouch!! after a decade Xbox still hasnt' made any profit

arredondo

Seems there is only ONE investor screaming abot this (ValueAct). They only own 1% stake in M$. I don't see this as a big deal. A similar thing like this happened with Sony as well. One of their investors wanted Sony to split their divisions. What did Sony do. They said NO!! That's pretty much what Microsoft will say to this investor. Stuff like this happens all the time. Not a big deal.

They invested $2 Billion into Microsoft and get to see all the real numbers about the poor financial health of the XBox division. You know better than they do?

The Xbox has been the best selling console for the past ~30 months in the largest market in the world - it is very easy to spin numbers however you want.

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timbers_WSU

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#9 timbers_WSU
Member since 2012 • 6076 Posts

And they own 1%?

Good luck with that......

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Mrmedia01

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#10 Mrmedia01
Member since 2007 • 1917 Posts

LOL MS makes loads of money off Xbox. Not sure what that artcle is about but it's bogus.

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edidili

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#12 edidili
Member since 2004 • 3449 Posts

There are a lot of people that think the console market is not worth it anymore, too much expenses for little to no gain. Both Sony and MS this gen didn't really kill it with profits, especially compared to the other divisions. Taking in consideration phones, tablets and laptops becoming more and more mainstream and powerful plus they see the new console of Nintendo performing horribly as a bad sign. Sure the pre orders for PS4 right now are pretty good but those that usually pre order are the most avid fanboys and hardcore gamers. After 5 or so million consoles are sold will it keep selling like that, will the casual market support them?

That is to be expected, there is some doubt. However is too late now for MS to even consider it. They already spend the money on R&D and preparing the new console. Would be foolish to give it to someone else without giving a try tnext gen too and see how it goes. 

Plus the living room market is still an untapped gold mine although have fun owning that market with a $500 box.

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Shadowchronicle

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#13 Shadowchronicle
Member since 2008 • 26969 Posts
So they think they're gonna try to take out the IEB division?
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CaseyWegner

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#14 CaseyWegner
Member since 2002 • 70153 Posts

thread title says "investors" while article says "investor".

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arredondo

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#15 arredondo
Member since 2004 • 703 Posts

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

 

 

 

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Heil68

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#16 Heil68
Member since 2004 • 60833 Posts
I'm guessing getting knocked the fvck out at E3 and being a patsy of the industry is causing this uprising, not to mention all the 180s.
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MlauTheDaft

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#17 MlauTheDaft
Member since 2011 • 5189 Posts

So they think they're gonna try to take out the IEB division? shadowchronicle

The what? There are simply too many abbreviations for a foreigner to take in ;)

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R3FURBISHED

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#18 R3FURBISHED
Member since 2008 • 12408 Posts

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

arredondo

And as I stated before, in this thread...to you! that numbers can always be easily twisted. I see that as five consecutive years of profit.

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Newhopes

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#19 Newhopes
Member since 2009 • 4775 Posts

ouch!! after a decade Xbox still hasnt' made any profit

-Damien-

It's just money hungry investors after a quick buck, Xbox has been pretty profitable over the last 4-5 years, Playstation basically in the same in the boat ATM Sony lost all the PS1/2 profits las GEN.

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Netherscourge

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#20 Netherscourge
Member since 2003 • 16364 Posts

Well, having to blow over $1 billion on RROD Warranty Repairs and another $100 million on Xbox Controller R&D, you can see why.

Not to mention how much they blow on advertising and timed exclusivity deals...

Microsoft needs a shakeup. Sadly, Ballmer isn't going anywhere for 12 months.. just long enough to watch the XB1 flop like the Surface/WindowsPhone/Windows8...

Bill Gates needs to get back on top of his company and straighten things out.

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R4gn4r0k

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#21 R4gn4r0k
Member since 2004 • 49127 Posts

[QUOTE="arredondo"]

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

R3FURBISHED

And as I stated before, in this thread...to you! that numbers can always be easily twisted. I see that as five consecutive years of profit.

You can't ignore the bar on the right that says "total" though. Even with those years of profit their Xbox division isn't profitable.

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Alpha_S_

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#22 Alpha_S_
Member since 2007 • 395 Posts

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

 

 

 

arredondo

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term and it's taken untill recently with the 360 for it to show a return on that investment.  Now it's up to the X1 to continue the trend and justify the xbox - though they don't appear to be off to a great start. 

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blue_hazy_basic

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#23 blue_hazy_basic  Moderator
Member since 2002 • 30854 Posts
"Analyst Rick Sherlund claims that big changes are going to take place very soon as other shareholders support the decision to get rid of Steve Ballmer in addition to the investment group ValueAct. According to the report ValueAct are seeking to replace Steve Ballmer because his strategy inspires little confidence." Well as Balmer is already resigning I think that kicks that leg out :P
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m3Boarder32

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#24 m3Boarder32
Member since 2002 • 9526 Posts
There is no such thing as "the xbox division"
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Netherscourge

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#25 Netherscourge
Member since 2003 • 16364 Posts

[QUOTE="arredondo"]

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

 

 

 

Alpha_S_

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term and it's taken untill recently with the 360 for it to show a return on that investment.  Now it's up to the X1 to continue the trend and justify the xbox - though they don't appear to be off to a great start. 

 

Based on those numbers, it will take 3 or 4 more years for them to just break even.

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Ninja-Hippo

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#26 Ninja-Hippo
Member since 2008 • 23434 Posts
Giving away a division which has billions in revenue every single year in Live fees would be a ridiculous decision. I can see why shareholders would be frustrated, though. The 360 easily could have been the next PS2, if only for the utter incompetence at the helm at Microsoft. Completely abandoning their core market half way through the generation, shutting down all of their first party studios and expecting the game to somehow create its own exclusive library out of thin air. It would probably be better off in the hands of a smaller company. Imagine if they sold it off to Valve? Wow.
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R3FURBISHED

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#27 R3FURBISHED
Member since 2008 • 12408 Posts

[QUOTE="R3FURBISHED"]

[QUOTE="arredondo"]

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

R4gn4r0k

And as I stated before, in this thread...to you! that numbers can always be easily twisted. I see that as five consecutive years of profit.

You can't ignore the bar on the right that says "total" though. Even with those years of profit their Xbox division isn't profitable.

Or you could look at it as the original Xbox set the framework for what led to years of profit. You have to spend money to make money, Microsoft spent money building the Xbox brand and name and now are enjoying the fruits of their labor.

Third time: You can always present the flip side of a financial analysis.

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Ninja-Hippo

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#28 Ninja-Hippo
Member since 2008 • 23434 Posts

[QUOTE="R3FURBISHED"]

[QUOTE="arredondo"]

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

R4gn4r0k

And as I stated before, in this thread...to you! that numbers can always be easily twisted. I see that as five consecutive years of profit.

You can't ignore the bar on the right that says "total" though. Even with those years of profit their Xbox division isn't profitable.

The RROD fiasco had a pretty epic part to play in that. It cost them at least a billion to put right.
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II_Seraphim_II

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#29 II_Seraphim_II
Member since 2007 • 20534 Posts
I think thats a bit drastic. X360 did amazingly well in my opinion, and definitely earned the right to have a successor
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edidili

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#30 edidili
Member since 2004 • 3449 Posts

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term 

Alpha_S_

True it was a long term investment but here we are, almost 13 years later and this division is still not as huge as MS thought it would be. How long is this long term exactly?

Let's not forget that they managed to ruin the brand a bit and go backwards with One presentation. 

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RimacBugatti

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#31 RimacBugatti
Member since 2013 • 1632 Posts
Sony is patiently waiting for Nintendo to go under completely and Microsoft to back out of the console market and then Sony will take over the market and make all the money for that industry. And they will because they are patient and they care alot about the gamers. And now that supposedly the computer industry is suffering Sony knows its just a matter of time and they are very willing to wait. And for that is why they will rule the video game industry. Which is an enormous industry at that. I have alot of respect for Sony and Im hoping it works out for them considering what they have been through.
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Ninja-Hippo

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#32 Ninja-Hippo
Member since 2008 • 23434 Posts

[QUOTE="Alpha_S_"]

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term 

edidili

True it was a long term investment but here we are, almost 13 years later and this division is still not as huge as MS thought it would be. How long is this long term exactly?

Let's not forget that they managed to ruin the brand a bit and go backwards with One presentation. 

The Xbox One is probably what's killed it for some investors. They spent so long building up good will and a good brand and were finally in a position to just put a new box out and watch the money and Live fees roll in and instead they've managed to single handedly destroy their brand in the space of a few months.
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Newhopes

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#33 Newhopes
Member since 2009 • 4775 Posts

Sony is patiently waiting for Nintendo to go under completely and Microsoft to back out of the console market and then Sony will take over the market and make all the money for that industry. And they will because they are patient and they care alot about the gamers. And now that supposedly the computer industry is suffering Sony knows its just a matter of time and they are very willing to wait. And for that is why they will rule the video game industry. Which is an enormous industry at that. I have alot of respect for Sony and Im hoping it works out for them considering what they have been through. RimacBugatti

 

Out of the big 3 Sony is in by far the worst state, so ya.....

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XBOunity

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#34 XBOunity
Member since 2013 • 3837 Posts

Try harder damien you are truly a pathetic fanboy

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Ninja-Hippo

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#35 Ninja-Hippo
Member since 2008 • 23434 Posts
Just took a look and "Entertainment & Devices" is 15% of their revenue. I'm guessing Xbox is the lion's share of that. They'd be idiots to sell off that big a chunk of their business.
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edidili

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#36 edidili
Member since 2004 • 3449 Posts

The Xbox One is probably what's killed it for some investors. They spent so long building up good will and a good brand and were finally in a position to just put a new box out and watch the money and Live fees roll in and instead they've managed to single handedly destroy their brand in the space of a few months.Ninja-Hippo

Yeah they blew it. You have to prove yourself everytime, don't rely on consumer fanboyism this much. Don't just come up with a turd and expect for people to eat it up only because of the brand name.

Sony made the same mistake with that pricey PS3 in the beginning. They thought the brand is too big to fail. Well surprise surprise. 

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ManatuBeard

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#37 ManatuBeard
Member since 2012 • 1121 Posts

The same happened to Sony before, some investors suggested the media dept to be sold.

Investors are never happy with anything...

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DerekLoffin

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#38 DerekLoffin
Member since 2002 • 9095 Posts
This is nothing really to get excited about for now. They aren't an insignificant investor, but they also aren't significant enough to make this kind of change. Now, if X1 tanks, they will have a lot more ammunition for their argument, but till then it's just foot note.
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tionmedon

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#39 tionmedon
Member since 2006 • 468 Posts

cool crash......

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arredondo

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#40 arredondo
Member since 2004 • 703 Posts

"Analyst Rick Sherlund claims that big changes are going to take place very soon as other shareholders support the decision to get rid of Steve Ballmer in addition to the investment group ValueAct. According to the report ValueAct are seeking to replace Steve Ballmer because his strategy inspires little confidence." Well as Balmer is already resigning I think that kicks that leg out :Pblue_hazy_basic

The analyst made the comments before Ballmer grabbed a parachute and lept out of the MS plane. It may very well be the case that this potential uprising is what pushed him out before things got ugly and more public.

And for those blowing off a 1% stock holder, please note that his 1% is $2 billions worth in opinions, and that top MS leaders like Paul Allen only own 2% of the company. Even Ballmer himself only owns 4%!

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treedoor

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#41 treedoor
Member since 2004 • 7648 Posts

The Xbox makes a lot of money now, but it just hasn't recouped the losses of the original Xbox and RROD.

 

If they can maintain the same type of success Xbox has seen in the last three years then they can make some good money. Though I guess it could also be said that the opportunity cost for the Xbox is too high when they could just put those same employees towards PC development.

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#42 Ninja-Hippo
Member since 2008 • 23434 Posts

The same happened to Sony before, some investors suggested the media dept to be sold.

Investors are never happy with anything...

ManatuBeard
Selling the entertainment wing of Sony is actually a good idea seeing as it's the only part of the company to make any money for almost a decade, with the exception of its financial services in Japan. Sony's electronics division has been a money loser for years. TVs, computers, consoles, mp3 players, laptops, tablets - they haven't made a penny of profit on any of it for years.
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#43 m3Boarder32
Member since 2002 • 9526 Posts
Like I said there is no "Xbox division". Xbox is part of the Entertainment and Devices Division which also includes stuff like Skype and Windows Phones. Remember the Microsoft Kin One phone? Thing was a billion dollar loss in a matter of months. Windows phones are flopping, Skye is flopping, zune flopped. Basically Xbox is the only thing making money in the "Entwrtainment and Devices Division"
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darkangel115

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#44 darkangel115
Member since 2013 • 4562 Posts

http://www.eteknix.com/microsoft-investor-wants-to-fire-ballmer-and-sell-xbox-division/

 

ouch!! after a decade Xbox still hasnt' made any profit

-Damien-
love the misinterpretation

Furthermore it is believed they might target the Xbox division and try and get rid of it altogether. This would allow Microsoft to focus on other products and mainly Windows. Xbox is cool, but by our estimates Microsoft has not made money at this

they writer thinks they might target the xbox division. the facts is that MS has been profiting every quarter while sony has lost 8 billion over the past 4 years. a whopping 25% if their net worth. Sony's hardware division which includes the PS division is a large part of this. they reason they are still gaining revenue is because of selling insurance in japan. thats right sony's most profitable division is insurance sales. also MS has invested several billion to give us better games, better online play, and a better design. so sure it cost money but they have it to throw around. also they pull in over 2.75 billion a year just on XBLG (46 million subscribers at 60 a years) so why would they kill something where all the major expenses are done with and MS doesn't need to spend much more to keep it going and it pulls in almost 3 billion a year in subscriptions, not including the money it pulls in on games and accessories and such.
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MlauTheDaft

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#45 MlauTheDaft
Member since 2011 • 5189 Posts

[QUOTE="edidili"]

[QUOTE="Alpha_S_"]

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term 

Ninja-Hippo

True it was a long term investment but here we are, almost 13 years later and this division is still not as huge as MS thought it would be. How long is this long term exactly?

Let's not forget that they managed to ruin the brand a bit and go backwards with One presentation. 

The Xbox One is probably what's killed it for some investors. They spent so long building up good will and a good brand and were finally in a position to just put a new box out and watch the money and Live fees roll in and instead they've managed to single handedly destroy their brand in the space of a few months.

It never helped, that they chose to enter the market in competition with the PS2. We all want the PS2 back in a sense and that's indirectly what we're being promised.

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lowkey254

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#46 lowkey254
Member since 2004 • 6031 Posts
[QUOTE="R4gn4r0k"]

[QUOTE="-Damien-"]

ouch!! after a decade Xbox still hasnt' made any profit

Yet still, MS keeps focusing on Xbox instead of their PC division, which has made a lot of profit.

This news surprises me though, as I thought Xbox Live would've brought in loads of money. :?

The Windows OS division is going to make money no matter what. Businesses, Universities, and Home (not as much) are on lock.
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TheRealBigRich

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#47 TheRealBigRich
Member since 2010 • 784 Posts

Only way this happens if the Xbox is a total flop and in fanboy eye it might turn out to be. PS4 might outsell X1 2:1 but with enough people buying to still eventually make a profit. Unlike what people think these companies are in it for the money not to make people happy so it depends if the X1 can do what the 360 did and turn a profit in a reasonable time. Then again even if the X1 fails I could see them in 5 years just make a new console that they know will sell and undercut PS by a 1-3 years with a much stronger console for the same money.

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Mr-Kutaragi

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#48 Mr-Kutaragi
Member since 2013 • 2466 Posts
This been going for years. Many believe MS lose mobile market to Apple and Google because focus on xbox. In future, desktop is obsolete and MS monopoly is irrelavent.
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arredondo

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#49 arredondo
Member since 2004 • 703 Posts

Uh oh, things may get even worse for Microsoft as this investor uprising against their overall strategy appears to be a thing.

(Reuters) - Members of Microsoft Corp's board have held talks with ValueAct Capital Management LP in recent days over the activist shareholder's demands to secure a seat on the company's board, two sources close to the matter said on Friday.

ValueAct, which wants a say in the way the world's largest software company is adapting to the new world of mobile computing, is seeking to nominate a person from its own organization, the sources said.

The news comes as Microsoft had its biggest sell-off in four years, wiping $34 billion off its market value, after quarterly results were hit by weak demand for its latest Windows system and poor sales of its Surface tablet.

San Francisco-based ValueAct, which manages more than $10 billion for clients, owned 33 million Microsoft shares as of March, which is 0.4 percent of total shares outstanding, but it is believed to be buying more.

The fund, co-founded by finance industry veteran Jeff Ubben in 2000, has made a reputation for building stakes in companies and working with management in private to change fundamental strategy. ValueAct's other major holdings include Adobe Systems Inc, Motorola Solutions Inc and Valeant Pharmaceuticals International Inc.

In recent months a number of Microsoft's top institutional investors have contacted ValueAct, expressing concern over management execution and strategy, the sources said.

High among the issues in the talks, which the sources described as ongoing, is the apparent lack of succession planning at the top of the company. Steve Ballmer has held the chief executive job since 2000 and shows no signs of relinquishing it.

Ballmer, 57, once remarked that he envisaged staying on until his youngest child goes to college, which would be around 2017 or 2018, but since then he has not publicly addressed the matter.

ValueAct and Microsoft declined to comment. The software company has previously said there is a CEO succession plan in place, but has declined to give details of it.

UNDER PRESSURE

Microsoft's huge stock drop on Friday, prompted by its financial results and a $900 million write-down on the value of unsold Surface tablets, provoked fresh skepticism of Ballmer's new plan to reshape Microsoft around devices and services.

"The recent reorganization does not fix the tablet or smartphone problem," Nomura analyst Rick Sherlund said in a note to clients on Friday. "The devices opportunity just received a $900 million hardware write-off for Surface RT and investors may not even like the idea of wading deeper into this territory."

ValueAct is thought to oppose Microsoft's recent foray into making its own devices.

Microsoft and Ballmer have been the targets of much criticism over the past decade, chiefly for falling behind Apple Inc and Google Inc in the shift toward mobile computing.

The company, however, has not been subjected to much overt protestation from shareholders. The most public challenge came two years ago, when Greenlight Capital's David Einhorn, who made his name warning about Lehman Brothers' financial health before the investment bank's collapse, called for Ballmer to step down.

Microsoft never responded publicly to that call, and the company's board has never indicated any major disapproval with Ballmer's performance, although it did trim his bonus last year for sagging Windows sales and a mistake that led to a massive fine by European regulators.

ValueAct may find it difficult to stir up change at Microsoft, even if it does get a seat on the board, given that co-founder and Chairman Bill Gates has long been a solid supporter of his old friend and colleague Ballmer.

Gates, who founded Microsoft in 1975 with Paul Allen, still owns about 4.8 percent of the company and is the largest individual shareholder. Ballmer, who is also on the board, owns about 4 percent.

Alongside Gates and Ballmer, seven independent directors make up Microsoft's nine-person board. The lead independent director is John Thompson, a former Symantec Corp and IBM executive.

Microsoft's shares closed down 11.4 percent at $31.40 on Nasdaq on Friday, but recovered slightly to $31.58 in after-hours trading, after the news that board members were in talks with ValueAct.

Ballmer left after this was published. I hope you XBone pre-order customers save your receipts - I wouldn't be surprised if they kicked this gaming gadget out of the company completely.

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Kinthalis

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#50 Kinthalis
Member since 2002 • 5503 Posts

[QUOTE="Alpha_S_"]

[QUOTE="arredondo"]

The numbers don't lie. Overall the Gaming Division at Microsoft has been sucking the company dry. Note the bar on the far right:

 

asfd3221125511352.jpg

 

 

 

Netherscourge

Also note that while the total is negative, the last few years have been profitable - MS knew that the with the original Xbox they were investing in something that was going to grow long term and it's taken untill recently with the 360 for it to show a return on that investment.  Now it's up to the X1 to continue the trend and justify the xbox - though they don't appear to be off to a great start. 

 

Based on those numbers, it will take 3 or 4 more years for them to just break even.

 

It's worse than that, the next coupel of years are going to see the return of losses as they subsudize the new console. It'll turn profitabble again in year 3 or 4 though. But they'll STILL be in the hole, possibly until the end of the next generaiton.

That's assuming their market model doesn't change, but I think it will. I think toward the end of this gen, digital distribution on consoles will take off, and their profit margins will widen. By the end of the enxt gen, MS's xbox division should be profittable, but man, it's going to take them a decade and a half.