Didn't see this posted anywhere so apologies if old.
Long story short: The new 360's SoC is apparently "the first mass-market, desktop-c.lass processor to combine a CPU, GPU, memory, and I/O logic onto a single piece of silicon" with the main advantages being lower cost, lower power consumption, a smaller motherboard and a reduction of the number of fans/heatsinks needed for cooling.
Long story long
It's a surprisingly cool bit of tech from what seemed to be a very basic hardware refresh (with MS/IBM essentially beating Intel and AMD to market with this type of product). Now, feel free to crack RRoD jokes and argue about how much better/worse the Cell is for the next fifteen pages.
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