NY TImes - Xbox Will Introduce Interactive Ads To Games

With Xbox's New In-Game Advertising, Engagement Is the Goal

"Users of Microsoft's popular Xbox Kinect gaming console will soon be able to use voice and motion commands to interact with advertisements while they are playing their favorite game or watching a video.

On Tuesday, Microsoft is set to announce a new suite of advertising tools, called NUads, short for natural user-interface ads, that will let users interact with advertising on the console dashboard or embedded in games and other video content. The ads use the same voice and motion control developed for the company's Kinect game console, which it introduced in time for the 2010 holiday season."

Saw this NYT article posted on gaf. Thoughts, System Wars?

This is one exclusive feature the 36 can keep. Screw that ****

Hmmmmmmmm is this good or bad lol.

With Xbox's New In-Game Advertising, Engagement Is the Goal

"Users of Microsoft's popular Xbox Kinect gaming console"

shinrabanshou

:o its no longer the Xbox 360. Its now the Xbox Kinect. Fear for your exclusives lems :cry:

And meh. We've had interactive ads for awhile now but I'm sure this won't do anything really besides PUNCH 3 DUCKS TO WIN A FREE iPOD TOUCH!!

This.

ok now it's starting to get a little out of hand with the ads......i dont like the direction they are heading

I wonder how Baker will spin this in favor of the 360 :Pmillerlight89

THATS EASY!

more ads = more money to make LIVE security better so it wont be hacked like some other online services :P.

I wonder how Baker will spin this in favor of the 360 :Pmillerlight89

[QUOTE="millerlight89"]I wonder how Baker will spin this in favor of the 360 :PKashiwaba

THATS EASY!

more ads = more money to make LIVE security better so it wont be hacked like some other online services :P.

Giving me new ways to interact with ads is like presenting me with different ways to break my leg.

[QUOTE="shinrabanshou"]

With Xbox's New In-Game Advertising, Engagement Is the Goal

"Users of Microsoft's popular Xbox Kinect gaming console"

ChubbyGuy40

:o its no longer the Xbox 360. Its now the Xbox Kinect.

:lol: I thought the same thing. Although, if E3 is any indication, they might as well rename it to this.

[QUOTE="shinrabanshou"]

With Xbox's New In-Game Advertising, Engagement Is the Goal

"Users of Microsoft's popular Xbox Kinect gaming console"

ChubbyGuy40

:o its no longer the Xbox 360. Its now the Xbox Kinect. Fear for your exclusives lems :cry:

[QUOTE="shinrabanshou"]

With Xbox's New In-Game Advertising, Engagement Is the Goal

"Users of Microsoft's popular Xbox Kinect gaming console"

ChubbyGuy40

:o its no longer the Xbox 360. Its now the Xbox Kinect. Fear for your exclusives lems :cry:

And meh. We've had interactive ads for awhile now but I'm sure this won't do anything really besides PUNCH 3 DUCKS TO WIN A FREE iPOD TOUCH!!

i didnt notice that. agressive branding

nintendo wii u bound i am! good bye microsoft take your ads! your movies and your kenict i dont want it no more

i dont want it no more

mariokart64fan

Hmmmmmmmm is this good or bad lol.

Kashiwaba

:P

Can't wait for the Lemmings to defend this.

Paid subscription AND Ads.... is it me, or is microsoft getting greedy?

Paid subscription AND Ads.... is it me, or is microsoft getting greedy?

el3m2tigre

Microsoft's strategy is great for earning money.They have a huge fanbase in the US and through clever advertising,they have fooled the casuals into thinking that CoD is 360 exclusive.They are not spending much on exclusives and multiplats sell like hot cakes bringing them lots of money.

Of course,the core gamers know better.

I am glad I sold my 360 in 2009 and bought a gaming PC.

Wow, so innovative! I can't wait to see "slide bar to close advertisement" prompts in the middle of playing a game or watching a video.

I am speechless....Microsoft what have you done.....:cry:

Microsoft's strategy is great for earning money.They have a huge fanbase in the US and through clever advertising,they have fooled the casuals into thinking that CoD is 360 exclusive.They are not spending much on exclusives and multiplats sell like hot cakes bringing them lots of money.

Of course,the core gamers know better.

I am glad I sold my 360 in 2009 and bought a gaming PC.

call_of_duty_10

you got a point tho, causals dont know much out side of cod let alone FPS games....they are a marketing beast:o

Da @ds wil ggiv3 me viruzes :cry:

"I see your watching a Cutscene in your JRPG, this is the perfect time to answer a quick survey regarding flavoured popcorn salt it's not like you were actually playing the game or anything important."Jynxzor

Paid subscription AND Ads.... is it me, or is microsoft getting greedy?

el3m2tigre

Achievement Unlocked - 1000 gamerpoints - Tweeted about the great taste of Pepsishinrabanshou

wow, this just gives me another reason to justify my decision in cancelling xbox live in a couple months.

1. paid xbox live subscriptions

2. stupid ads

3. too much focus on kinect

4. not enough 1st party game development

[QUOTE="shinrabanshou"]Achievement Unlocked - 1000 gamerpoints - Tweeted about the great taste of PepsiJynxzor

Microsoft:Good...Good

Microsoft is becoming the Activision of consoles :lol: I wonder how X360 gamers will react when PSN and Stean users make fun of them.

It only does advertisements

[QUOTE="millerlight89"]I wonder how Baker will spin this in favor of the 360 :PKashiwaba

THATS EASY!

more ads = more money to make LIVE security better so it wont be hacked like some other online services :P.

well arent there already ads on XBL? coulda swore the article just said you can use Kinect to interact with them. like as in using Kinect to say "ad BEGONE!" lol

Awesome! Microsoft is always thinking about the gamer and his needs, more ads is just what we wanted! :o But seriously, I doubt it will be anything too radical, we already have ads everywhere, it's hard to make it worse.ManicAce

How would you like it if an Ad about about viagra popped up in the middle of your game?

My oh my how the Xbox has strayed from the path...

lems will brag about how they have NuAds as a feature now :lol:

So we're going to be forced to see advertisements IN GAME? :| If that is indeed the case, then **** Xbox. I will switch back to PS3.

[QUOTE="Kashiwaba"]

Hmmmmmmmm is this good or bad lol.

shinrabanshou

:P

LOL, simple but hilarious

[QUOTE="ManicAce"]Awesome! Microsoft is always thinking about the gamer and his needs, more ads is just what we wanted! :o But seriously, I doubt it will be anything too radical, we already have ads everywhere, it's hard to make it worse.el3m2tigre

How would you like it if an Ad about about viagra popped up in the middle of your game?

Movies have had ads for a long time too, Bond uses Nokia cellphone or something like that, I think games will go the same route eventually, it's pretty harmless imo.

I'm not sure what they mean when they say you can interact with ads while playing a game, it sounds a bit odd, I think it's meant more for dashboard and videos.

Nothing new with dashboard nor in game ads.KC_Hokie

still gonna say if im paying for Gold a service i pay for i expect there not to be any ads at all....dont want to see in the spotlight section an ad for something like Honda or was it Mazda..but i remember that ad being on my dashboard.

Is actually annoying cause some of those ads end up playing when you hover over them....Seriously what has things like that 1.got to do with gaming or 2. relevant to the xbox userbase :S

I dont mind game ads as its relevant and keep people up to date bout new releases and incentives to pre-order.