Wedbush Morgan analyst Michael Pachter has stated that he feels the optimum time for Sony to slash the price of PlayStation 2 and announce availability of a 40GB PlayStation 3 console would be at next weeks Tokyo Games Show.
Pachter believes that the long-rumoured announcement would not only allow Sony to counter Microsoft's planned release of Halo 3 on September 25, but would encourage further sales growth for the remainder of 2007.
"There have been recent rumours about a new 40GB PS3 sku planned for release prior to the holidays at a USD 399 price point, and other rumours about an impending PS2 price cut to USD 99", observed Pachter.
"We think that both of these ideas have merit, and note that SCE president Kaz Hirai is the keynote speaker at next week's Tokyo Game Show. If the rumours are true, we cannot think of a better forum for making such an announcement, given that the event is less than a week before the launch of archrival Microsoft's Halo 3."
"Should Sony cut prices, we think that continued strong industry sales are all but certain," he concluded.
http://www.psu.com/Pachter--Sony-to-combat-Halo-3-with-40GB-PS3-News--a0001327-p0.php
Log in to comment