Kaz Hirai comments on the current state of the video game console industry and his view of the future Sony Computer Entertainment chairman Kaz Hirai made several interesting comments in an interview with the Official PlayStation Magazine. The contents of the interview were relayed to the public via Eurogamer and will be available in the February issue of the Official PlayStation Magazine. I laughed my *** off when I read this, whats next! LOL
Although Sony no longer leads the industry in console sales Hirai believes Sony still possesses "Official" leadership of the videogame industry. He stated, "This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry,".
Hirai expanded on his statement explaininghow he did not view the Nintendo Wii as competition and declaring the Xbox 360 as a console that will lack longevity. Describing how he viewed theNintendo Wii's position in the industry Hirai, stated, "It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things." For the Xbox 360, Hirai continued,"And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity."
Hirai also reemphasized his belief the PlayStation 3 will have the most units sold at the end of the lifecycle for this generation of videogame consoles. He is quoted as saying, "unless things go really bad, there's no way that at the end of a life cycle our competition is going have a higher install base."
As a wrap up, Hirai commented on how the PlayStation 3 was deliberately designed to be difficult to program for in order to increase the overall lifecycle of the console. Sony has often described the PlayStation 3 as having a 10-year lifecycle. Hirai added, "We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?"
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