Pricey 3D "not a concern" for Sony

http://www.eurogamer.net/articles/pricey-3d-not-a-concern-for-sony

"Sony Worldwide Studios bigwig Scott Rhode isn't worried about the high cost of upgrading to a 3D-enabled living room. He reckons we're seeing a re-run of what happened with Blu-ray and he'll soon be saying, "I told you so."

"Not a concern," he toldIndustry Gamers. "It's a strategy.

"The best thing I can relate this to is the Blu-ray launch. I think this is like a rewind for me, a lot of the same questions, where people were saying, 'I've got a huge DVD collection; why would I upgrade to a new type of media?' And someone has to push it out there to show it's a superior technology and to show that it can achieve widespread adoption over time.

"You know, Sony's been very good at sitting on that bleeding edge," he added, "and pushing out products that show that, 'Hey, there's a 3D Bravia you can buy, but it's not just for watching Cloudy With A Chance of Meatballs in 3D.' You can play interactive entertainment in 3D so it's a full experience."

Rhode barked this makes good on Jack Tretton's promise of a "future-proof box".

"So," he recapped, "it's a distinct strategy that we've chosen to take to be on the bleeding edge and drive the market into these new experiences. So we're not worried about quick adoption rate. We're driving people to adopt period. "

Rhode's comments about 3D come after Sony unveiled a big push for the new viewing format at E3. Demonstrating the PS3's capabilities were a handful of titles, including an impressive display of Killzone 3.

Sony's full 3D line-up includes Gran Turismo 5, LittleBigPlanet 2 and MotorStorm: Apocalypse."

Seems sony think we all swim in rivers of cash and just dip our hands in for big fist fulls

It's a concern for me, if I ever upgrade to 3D it will be when the technology has grown past it's current state.

yep, once the tech gets better I will go ahead and get it. Ill wait just like i did with getting my hd tv.

It's not just individual movers and shakers pushing for 3D. It's being pushed in both gaming and TV/movies.

Due to that, I think price won't be an issue, due to it being so heavily pushed, there'll be a push to reform manufacturing processes and thus drop prices. We saw HD come out and cost the world, and look at it now.

If this becomes true, I'm going to name this the retard road". Somebody announces "the future" is here in the form of some piece of over-priced tecnology, then three years later it becomes accessible to the majority, a lot of people buy it and the creator gets to gloat to all his friends enjoying fine Scotch and playing golf.

Well, Sony might say the high cost isn't a concern for them - but it will be for consumers.

...And if Sony wants people to buy 3D technology, then it actually is a concern for them.

It's all 3 to be honest (well the tech works but having to wear the glasses sort of means it doesnt).

This is company PR land. Nothing is pricey everyone can afford everything and SONY has never made any mistakes blah blah blah.

What do you expect from PR?

i didnt vote because the cost and the glasses bother me.

I dont want to wear glasses watching tv it seems so rediculous and the cost is beyond what i can pay for right now.

Its going to be good technology but as of now its too early for it just like how hd was too early when it first released.

it shouldnt be a concern for sony

they are pushing a tech in its early (and expensive) stages... just like with blu-ray, they know it will take some time (longer than blu-ray inception)

if you cant afford it, the same games are also available in good ole 2d

http://www.eurogamer.net/articles/pricey-3d-not-a-concern-for-sony

"Sony Worldwide Studios bigwig Scott Rhode isn't worried about the high cost of upgrading to a 3D-enabled living room. He reckons we're seeing a re-run of what happened with Blu-ray and he'll soon be saying, "I told you so."

"Not a concern," he toldIndustry Gamers. "It's a strategy.

"The best thing I can relate this to is the Blu-ray launch. I think this is like a rewind for me, a lot of the same questions, where people were saying, 'I've got a huge DVD collection; why would I upgrade to a new type of media?' And someone has to push it out there to show it's a superior technology and to show that it can achieve widespread adoption over time.

"You know, Sony's been very good at sitting on that bleeding edge," he added, "and pushing out products that show that, 'Hey, there's a 3D Bravia you can buy, but it's not just for watching Cloudy With A Chance of Meatballs in 3D.' You can play interactive entertainment in 3D so it's a full experience."

Rhode barked this makes good on Jack Tretton's promise of a "future-proof box".

"So," he recapped, "it's a distinct strategy that we've chosen to take to be on the bleeding edge and drive the market into these new experiences. So we're not worried about quick adoption rate. We're driving people to adopt period. "

Rhode's comments about 3D come after Sony unveiled a big push for the new viewing format at E3. Demonstrating the PS3's capabilities were a handful of titles, including an impressive display of Killzone 3.

Sony's full 3D line-up includes Gran Turismo 5, LittleBigPlanet 2 and MotorStorm: Apocalypse."

Seems sony think we all swim in rivers of cash and just dip our hands in for big fist fulls

Vinegar_Strokes

If Sony is ready to bleed money AGAIN then i am ok with it. But i need to try it first.

Yeah yeah yeah, everyone is whining about the price, what's new about that? This feels like 5 years ago when all the internet fanboys were loudly claiming they didn't need fancy schmancy "HDTVs" that cost "10000" to enjoy their games... now it's 2010 and if you even own a CRT you're a social pariah who regularly gets beaten up at recess. I can't believe how many people who have an interest in something as tech-friendly as video games can be so ignorant about other forms of technology and sound so backwards about everything. Don't lash out at the technology because you're jealous that you can't afford it. Let the early adopters buy it, drive the costs down, then when 3DTV's cost what regular HD's cost now the rest of us will jump in. That's how it's always worked, not just with devious Sony and their devious TVs, but every bloody electronic product in existence in history, EVER. Comments like "Seems sony think we all swim in rivers of cash and just dip our hands in for big fist fulls" are mind-boggling. Do you think Sony EXPECTS that all consumers, particularly consumers so afraid of new technology they practically FEAR it, are their target demographic anyway? Show me one implication of Sony pushing you into a TV you don't want, and I'll shut up. Until then, control your buying impulses and don't blame Sony for your product jealousy.Hahadouken

For me, it's a mix of cost and the fact I find the glasses uncomfortable to wear.

I think the fundamental difference between the jump from SD to HDTV and now the advent of 3DTV is that there isn't necessarily an increase in quality between, let's say, a 1080p plasma HDTV and a 1080p 3DTV. It's a hit-and-miss thing with the general public. Some people really enjoy the 3D effect, while a lot of people think it's distracting, or even painful to view 3D content.

Years ago, I got a chance to see the 7th Portal at Paramount Great America, and later Shrek 4D at Universal Studios. The experience was cool, but I wouldn't want to view 3D movies or games for extended periods of time. Same with RealD. After seeing a bunch of films in 3D, the novelty has worn off, and now I choose to view "2D" because I find the picture quality and viewing experience to be superior.

I guess what I'm trying to say is, if you like 3D content, more power to you. I'll be waiting for quality autostereoscopic screens before I drop cash on something like that, so that's maybe 5yrs. out. In the mean time, 3DS will be my way to satisfy the urge for the 3D novelty.

It's not like he's gonna say "Hell yes, it's very very expensive, so we are worried D: ".IronBass

Of course it is.

And of course they're going to say that.