PS3 Ahead Of PS2 Sales In Austrailia

SYDNEY: Sony Computer Entertainment Australia (SCEA) claims the PlayStation 3 has to date outperformed the Australian rollout of its popular predecessor, the PlayStation 2, reaching the 100,000 unit sales milestone in a shorter time.

Sony announced the achievement to mark the beginning of what it deems the second phase of the PS3's introduction, which will include a $3 million marketing campaign to promote the console ahead of its first Christmas on the market.

The PlayStation 3 has now been available in Australia for nearly eight months, having launched on 23 March this year, but with fierce competition from the Nintendo Wii and Microsoft's Xbox 360 games console, the company has looked hard-pressed to replicate the success of the PS2.

However, SCEA believes the combination of a newcut-price 40GB PS3 (RRP $699) and its big-budget marketing campaign promoting the wider benefits of the console for home entertainment, will make it a winner this Christmas.

"Having already enjoyed strong sales to date, with our new 40GB PS3 we have the opportunity to appeal to a much wider audience, with a general interest in digital home entertainment," said SCEA director - marketing, Raoul Bedford, in a statement.

"The second phase of our hardware, software and brand marketing campaign for the PS3 has been created to demonstrate the capabilities of the PS3 to this new audience, who are looking for an extremely advanced, yet incredibly affordable, high definition gaming and entertainment system for their home."

At the heart of Sony's multi-million dollar marketing campaign will be a new television commercial directed by Noam Murro, incorporating unique visual imagery to illustrate 'entertainment like never before' - the TVC's tagline.

Sony highlights Blu-ray, entertainment and processing power in the ad through various scenes.

Globally, however, Sony is predicting a pick up in fortunes for the PlayStation 3 this Christmas, with a company spokesperson telling PC World that internal data revealsa 192 per cent pick up in PS3 sales in the past two weeks following price cuts.

Source

I despise the PS3 ad I saw while watching Rove on Sunday.

I want to see the PS3 ads that you guys are getting. I hope they use that 3 million for that. And I think Wii will outsell the PS3 over here this Christmas, and the PS3 will probably outsell the 360 here.

PS2 should do very well too.

do people still have doubts about the king of consoles?-Renegade

yes. 100,000 is nothing. the wii sells 4 times that much in a single month in NA sometimes more.

do people still have doubts about the king of consoles?-Renegade

I despise the PS3 ad I saw while watching Rove on Sunday. the-very-best

What PS3 ad are you getting? Over here (the Netherlands) we only get a R&C commercial, which is extremely annoying. Because the music irritates the hell out of me.

---This one is 14 days old -http://www.xboxworld.com.au/news/xbox-360-celebrates-another-month-on-top.htm

In addition, Australians spent more dollars on Xbox 360 hardware, software and accessories than on any other platform (console & handheld inclusive).

---Here is a quarterly report released 44 days ago- http://au.gamespot.com/news/6180457.html

Xbox 360
2007 Q3 sales: 40,467
Total install base: 222,136

PlayStation 3
2007 Q3 sales: 27,533
Total install base: 82,261

So 360 is doing better then the PS3 in Australia

Let's look at the facts, Australian's are blind casuals, I am an Australian, it's amazing how casual we are. Fellow Australians see Sing Star and they pee their pants :lol: Seriously though, I cannot get over how many crazy people down here want a PS3 JUST for Sing Star and Buzz....tsk tsk...

[QUOTE="the-very-best"]

I despise the PS3 ad I saw while watching Rove on Sunday. Can-o-Mark

What PS3 ad are you getting? Over here (the Netherlands) we only get a R&C commercial, which is extremely annoying. Because the music irritates the hell out of me.

I don't know how to explain it (not because I can't explain it, but because the ad is just ridiculous) and I can't find it on youtube.

It's got these people with lots of make-up on and it's kinda like a circus...doesn't mention one game and then at the end it shows the PS3 as if the whole commercial had been leading up to that. I genuinely thought it was an advertisement for a new circus show the first time I saw the ad.

I want these ads shown on our TVs: Link.

do people still have doubts about the king of consoles?-Renegade

Let's look at the facts, Australian's are blind casuals, I am an Australian, it's amazing how casual we are. Fellow Australians see Sing Star and they pee their pants :lol: Seriously though, I cannot get over how many crazy people down here want a PS3 JUST for Sing Star and Buzz....tsk tsk...

-CheeseEater-

So your peeing your pants then since your australian?

do people still have doubts about the king of consoles?-Renegade

What's mentioned: the PS3 sold more in the same time period than the PS2.

What's not: the 360 and the Wii sold more in the same time period than the PS3 (I mean the 360 sold 30,000 units in the first two days of its release! Thats almost 40% of all the PS3s sold).

Is outselling a 2001 console in a market that has clearly grown more relevent than outselling your current direct competitors?

Why do we even bother talking about Australia? It's not a big player in the consoles wars.

SYDNEY: Sony Computer Entertainment Australia (SCEA) claims the PlayStation 3 has to date outperformed the Australian rollout of its popular predecessor, the PlayStation 2, reaching the 100,000 unit sales milestone in a shorter time.

Sony announced the achievement to mark the beginning of what it deems the second phase of the PS3's introduction, which will include a $3 million marketing campaign to promote the console ahead of its first Christmas on the market.

The PlayStation 3 has now been available in Australia for nearly eight months, having launched on 23 March this year, but with fierce competition from the Nintendo Wii and Microsoft's Xbox 360 games console, the company has looked hard-pressed to replicate the success of the PS2.

However, SCEA believes the combination of a newcut-price 40GB PS3 (RRP $699) and its big-budget marketing campaign promoting the wider benefits of the console for home entertainment, will make it a winner this Christmas.

"Having already enjoyed strong sales to date, with our new 40GB PS3 we have the opportunity to appeal to a much wider audience, with a general interest in digital home entertainment," said SCEA director - marketing, Raoul Bedford, in a statement.

"The second phase of our hardware, software and brand marketing campaign for the PS3 has been created to demonstrate the capabilities of the PS3 to this new audience, who are looking for an extremely advanced, yet incredibly affordable, high definition gaming and entertainment system for their home."

At the heart of Sony's multi-million dollar marketing campaign will be a new television commercial directed by Noam Murro, incorporating unique visual imagery to illustrate 'entertainment like never before' - the TVC's tagline.

Sony highlights Blu-ray, entertainment and processing power in the ad through various scenes.

Globally, however, Sony is predicting a pick up in fortunes for the PlayStation 3 this Christmas, with a company spokesperson telling PC World that internal data revealsa 192 per cent pick up in PS3 sales in the past two weeks following price cuts.

Source

-Renegade

Milestone :D Ahaha.

The PS3 is still LIGHT YEARS behind the Wii and the 360 in Australia and it is being marketed in Australia as a Blu-Ray Player....

The most popular chain in Australia has just dropped Blu-Ray exclusivity because of HD-DVD's rising popularity.

I despise the PS3 ad I saw while watching Rove on Sunday.

I want to see the PS3 ads that you guys are getting. I hope they use that 3 million for that. And I think Wii will outsell the PS3 over here this Christmas, and the PS3 will probably outsell the 360 here.

PS2 should do very well too.

the-very-best

Eh only watched the show for the Rudd interview anyway :P

Why do we even bother talking about Australia?

Danm_999

But.....but.....we like us! We're important too!

:(

And it's tracking below the Gamecube in Japan and the US.