Rocktober trademarked by...Activision?

Yep.

When Activision sent out a press release this morning regarding a Guitar Hero DLC discount, we couldn't help but notice a tiny trademark symbol dangling precariously above the term "Rocktober™." That got our mind grapes juicing: Isn't that the term EA has been using to market Brütal Legend's upcoming OctoberRocktober 13 release? It is!

Low and behold, we turned up an Activision trademark filing for "Rocktober" dating all the way back to 2007. An EA representative was unable to comment at the time of this posting, but assured us we'll have an official statement from the publisher soon. We've also reached out to Activision for its side of the story. In the meantime, we've dropped the text from Activision's press release -- or as it's no doubt being dubbed by lawyers, Exhibit A -- after the break.Joystiq

I have no words. But maybe you do.

Yep.

[quote="Joystiq"]When Activision sent out a press release this morning regarding a Guitar Hero DLC discount, we couldn't help but notice a tiny trademark symbol dangling precariously above the term "Rocktober™." That got our mind grapes juicing: Isn't that the term EA has been using to market Brütal Legend's upcoming OctoberRocktober 13 release? It is!

Low and behold, we turned up an Activision trademark filing for "Rocktober" dating all the way back to 2007. An EA representative was unable to comment at the time of this posting, but assured us we'll have an official statement from the publisher soon. We've also reached out to Activision for its side of the story. In the meantime, we've dropped the text from Activision's press release -- or as it's no doubt being dubbed by lawyers, Exhibit A -- after the break.Cherokee_Jack

I have no words. But maybe you do.

I've heard the term said before .... but pretty funny if they trademarked it. Activision , lol.

Is that even ...trademark-able? :?

The ****?

Lol this just proves acti act like bigger kids than we ever thought they even put some fanboy's around here to shame its really shockin.

i say we all throw in our support for brutal legends, i'm not a fan of music games but this is absurd, that term has been around for so long, you can't trademark it, rally the troops! if no one here wants to act out against activision i'll go over to **** see who else we can scoop up!

Next they'll trademark the actual calender months. Then they'll pick up the phone book and start trademarking our names. :roll:

i say we all throw in our support for brutal legends, i'm not a fan of music games butsavagetwinkie

Is that even ...trademark-able? :?

Gamer4Iife

:lol:

Activision is my hero!

Next they'll trademark the actual calender months. Then they'll pick up the phone book and start trademarking our names. :roll:

santoron

I could actually see my real name getting trademarked one day... and no, I'm not gonna say what it is. :P

[QUOTE="Gamer4Iife"]

Is that even ...trademark-able? :?

2beers_in_hand

Well, Microsoft did once try to get a trademark on the word "Word", and that didn't end in their favor :P But anyways, i'd guess if Activision can't have the game, they'll ruin the developers :P

[QUOTE="savagetwinkie"]i say we all throw in our support for brutal legends, i'm not a fan of music games butCherokee_Jack

The systems of patents and trademarks are VERY strange...

Remember that australian guy who patented the wheel? Thank god his only objective was to show how stupid the patent system is lol!!

[QUOTE="2beers_in_hand"][QUOTE="Gamer4Iife"]

Is that even ...trademark-able? :?

DoomZaW

Well, Microsoft did once try to get a trademark on the word "Word", and that didn't end in their favor :P But anyways, i'd guess if Activision can't have the game, they'll ruin the developers :P

[QUOTE="Cherokee_Jack"][QUOTE="savagetwinkie"]i say we all throw in our support for brutal legends, i'm not a fan of music games butsavagetwinkie

Nope. It's like God of War mixed with Zelda and Overlord.