Think about it, when the PSP was falling Sony changed strategies and started targeting Apple spending money on marketing, ads etc. attacking it, and while people though it was stupid, it was more effective than just targetting the DS.
The Vita is doing, to put it nicely, poorly, and to be honest I think they should switch to attack Apple again, especially since it has even more features and they could use that to their advantage. This could potentially get ew devs on the system as well but who knows.
Personally, I think attacking Apple would be a better strategy for Sony and would make the Vita way more successful.
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