Sony and Microsoft have failed to understand our market Says Nintendo

Sixaxis and Viva Piñata were failed attempts to capture our consumer, says Harrison

Sony's Sixaxis controller and Viva Piñata for Xbox 360 are both failed attempts to capture the traditional Nintendo customer, according to NoA boss George Harrison.

He believes that the two rival companies lack the "DNA" to understand a market that wants more from a gaming experience than just the next version of Halo or Grand Theft Auto.

"So far they haven't spent a lot of time focused on us. Now that we're having some success, they probably will," commented Harrison to Wired.

"We can already see some of the things they've tried. For last year's E3, at the last minute, Sony rushed out their Sixaxis controller as an effort to respond to the Wii remote. We saw Microsoft roll out Viva Piñata as their killer app for the Pokemon set. And neither of those worked really well.

"Part of this is, I think it's not in their DNA. They're really good at reaching a certain customer, and have a real difficulty understanding how we succeed with the customers that we have," said the senior vice president of marketing and communications.

With the sales of Wii and DS hardware crushing the competition in the US, Harrison is confident that Nintendo could take up to as much as 50 per cent of the market for this latest 'next-gen' cycle.

"We also have a belief that we can be, of this lifecycle, 40-45 per cent of the hardware that's being sold. But on the other hand, we could get over 50 per cent. And a lot of that depends on what our competitors do," he stated.

"If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience," he said.

http://www.n4g.com/industrynews/News-42242.aspx

that post is the truth

50% of the market share for nintendo cant say it wont happen but it can happen if there sales continue

*shrug*

If Sony and MS don't understand the "Casual" market, then Nintendo doesn't understand the market of existing gamers at all.  Because last time I checked, Halo 3 was set to sell several million on day one.  Clearly there's still plenty of people who want the next GTA and Halo.

*shrug*

If Sony and MS don't understand the "Casual" market, then Nintendo doesn't understand the market of existing gamers at all.  Because last time I checked, Halo 3 was set to sell several million on day one.  Clearly there's still plenty of people who want the next GTA and Halo.

Teufelhuhn

I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :Pskelebull3000

*shrug*

If Sony and MS don't understand the "Casual" market, then Nintendo doesn't understand the market of existing gamers at all. Because last time I checked, Halo 3 was set to sell several million on day one. Clearly there's still plenty of people who want the next GTA and Halo.

Teufelhuhn

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it  could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :Pskelebull3000

but do you disagree with what he said? It may have sounded arrogant, but it's not wrong right? He's not completely downplaying the competition, that would be arrogance (ie sony)

Sixaxis and Viva Piñata were failed attempts to capture our consumer, says Harrison

Sony's Sixaxis controller and Viva Piñata for Xbox 360 are both failed attempts to capture the traditional Nintendo customer, according to NoA boss George Harrison.

He believes that the two rival companies lack the "DNA" to understand a market that wants more from a gaming experience than just the next version of Halo or Grand Theft Auto.

"So far they haven't spent a lot of time focused on us. Now that we're having some success, they probably will," commented Harrison to Wired.

"We can already see some of the things they've tried. For last year's E3, at the last minute, Sony rushed out their Sixaxis controller as an effort to respond to the Wii remote. We saw Microsoft roll out Viva Piñata as their killer app for the Pokemon set. And neither of those worked really well.

"Part of this is, I think it's not in their DNA. They're really good at reaching a certain customer, and have a real difficulty understanding how we succeed with the customers that we have," said the senior vice president of marketing and communications.

With the sales of Wii and DS hardware crushing the competition in the US, Harrison is confident that Nintendo could take up to as much as 50 per cent of the market for this latest 'next-gen' cycle.

"We also have a belief that we can be, of this lifecycle, 40-45 per cent of the hardware that's being sold. But on the other hand, we could get over 50 per cent. And a lot of that depends on what our competitors do," he stated.

"If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience," he said.

 

http://www.n4g.com/industrynews/News-42242.aspx

Tnasty11

And Nintendo doesnt understand MS and Sony's market hince why they wont totally dominate 100% over either.  As they develop new gamers from non gamers they may very well be creating market shares for MS and Sony since those new people may become more intrested in other systems now. 

Anyway it will be intresting to see what happens after this generation and everything from the wii has settled.  I just hope Sony and MS stay with their market and leave Nintendo's market alone next gen.  I dont want all systems to be like the Wii, that will be the day I stop console gaming.  Not because I dont like the Wii, but just because I like the conventional gaming also since it brings stuff that the Wii just cant do the same way.

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it should could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

Bread_or_Decide

[QUOTE="Tnasty11"]

Sixaxis and Viva Piñata were failed attempts to capture our consumer, says Harrison

Sony's Sixaxis controller and Viva Piñata for Xbox 360 are both failed attempts to capture the traditional Nintendo customer, according to NoA boss George Harrison.

He believes that the two rival companies lack the "DNA" to understand a market that wants more from a gaming experience than just the next version of Halo or Grand Theft Auto.

"So far they haven't spent a lot of time focused on us. Now that we're having some success, they probably will," commented Harrison to Wired.

"We can already see some of the things they've tried. For last year's E3, at the last minute, Sony rushed out their Sixaxis controller as an effort to respond to the Wii remote. We saw Microsoft roll out Viva Piñata as their killer app for the Pokemon set. And neither of those worked really well.

"Part of this is, I think it's not in their DNA. They're really good at reaching a certain customer, and have a real difficulty understanding how we succeed with the customers that we have," said the senior vice president of marketing and communications.

With the sales of Wii and DS hardware crushing the competition in the US, Harrison is confident that Nintendo could take up to as much as 50 per cent of the market for this latest 'next-gen' cycle.

"We also have a belief that we can be, of this lifecycle, 40-45 per cent of the hardware that's being sold. But on the other hand, we could get over 50 per cent. And a lot of that depends on what our competitors do," he stated.

"If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience," he said.

http://www.n4g.com/industrynews/News-42242.aspx

justforlotr2004

And Nintendo doesnt understand MS and Sony's market hince why they wont totally dominate 100% over either. As they develop new gamers from non gamers they may very well be creating market shares for MS and Sony since those new people may become more intrested in other systems now.

Anyway it will be intresting to see what happens after this generation and everything from the wii has settled. I just hope Sony and MS stay with their market and leave Nintendo's market alone next gen. I dont want all systems to be like the Wii, that will be the day I stop console gaming. Not because I dont like the Wii, but just because I like the conventional gaming also since it brings stuff that the Wii just cant do the same way.

[QUOTE="Teufelhuhn"]

*shrug*

If Sony and MS don't understand the "Casual" market, then Nintendo doesn't understand the market of existing gamers at all. Because last time I checked, Halo 3 was set to sell several million on day one. Clearly there's still plenty of people who want the next GTA and Halo.

Zhengi

I didn't say Nintendo games wouldnt sell...

I was just pointing out how silly it is to say something like "people want more than the next Halo" when Halo 3 is set to break sales records. Yeah sure, maybe the majority doesn't care at all about Halo.  That doesn't mean there isn't a healthy segment that does.

[QUOTE="justforlotr2004"][QUOTE="Tnasty11"]

Sixaxis and Viva Piñata were failed attempts to capture our consumer, says Harrison

Sony's Sixaxis controller and Viva Piñata for Xbox 360 are both failed attempts to capture the traditional Nintendo customer, according to NoA boss George Harrison.

He believes that the two rival companies lack the "DNA" to understand a market that wants more from a gaming experience than just the next version of Halo or Grand Theft Auto.

"So far they haven't spent a lot of time focused on us. Now that we're having some success, they probably will," commented Harrison to Wired.

"We can already see some of the things they've tried. For last year's E3, at the last minute, Sony rushed out their Sixaxis controller as an effort to respond to the Wii remote. We saw Microsoft roll out Viva Piñata as their killer app for the Pokemon set. And neither of those worked really well.

"Part of this is, I think it's not in their DNA. They're really good at reaching a certain customer, and have a real difficulty understanding how we succeed with the customers that we have," said the senior vice president of marketing and communications.

With the sales of Wii and DS hardware crushing the competition in the US, Harrison is confident that Nintendo could take up to as much as 50 per cent of the market for this latest 'next-gen' cycle.

"We also have a belief that we can be, of this lifecycle, 40-45 per cent of the hardware that's being sold. But on the other hand, we could get over 50 per cent. And a lot of that depends on what our competitors do," he stated.

"If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience," he said.

 

http://www.n4g.com/industrynews/News-42242.aspx

Zhengi

And Nintendo doesnt understand MS and Sony's market hince why they wont totally dominate 100% over either. As they develop new gamers from non gamers they may very well be creating market shares for MS and Sony since those new people may become more intrested in other systems now.

Anyway it will be intresting to see what happens after this generation and everything from the wii has settled. I just hope Sony and MS stay with their market and leave Nintendo's market alone next gen. I dont want all systems to be like the Wii, that will be the day I stop console gaming. Not because I dont like the Wii, but just because I like the conventional gaming also since it brings stuff that the Wii just cant do the same way.

I dont mean making it where the console is the only one selling, I mean the console is selling to everyone, even PS3 and 360 owners.  Also I was exagerating on 100% obviously. 

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 Bread_or_Decide

the way you and most on this forum define casual is not how nintendo and the rest of the industry defines casual. 

Didnt he say this, a LONG time ago?

I thought i remember reading something like this a few months back......

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 

 

Bread_or_Decide

There are a ton of players still waiting on MGS4 "I may be one of them if the PS3 goes down" and SSBB it hard to say how much affect a game will have on system sales.....GTA fans could just has well buy a PS3 rather than a 360 who knows? Or Manhuter 2 may also become very large with the GTA fans and they get the Wii for it who knows. 

manhunt for wii,psp and ps2Tnasty11

I understand that it on more than one system but it the motion part for the Wii that making the biggest news...You almost hear nothing about the other ones. I don't even know if I am going to pick it up because I don't want my kids to see the game.  

I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :Pskelebull3000

Arrogance towards the compeition is ok, arrogance towards the developers/publishers and the consumers is bad, as long as Nintedo restrains its arrogance to Sony and MS they're ok

..the traditional Nintendo customer...?

wait, isnt it that 12year old kid wich things holding a wiimote is more fun than acutally enjoing a video-game?

MS and Sony are so far a-head of Nintendo, its absolutly pathetic, those statements from Nintedo-representives...

he can try to brainwash the people as much as he wants... THERE ARE NO GAMES FOR WII...

what is the "traditional nintendo customer" doing this days...? ...playing the last GC zelda, some XXL DS games and still waiting for Mario-128 to do a fan-boy-habit the least of justice...?

[QUOTE="skelebull3000"]I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :Pmmirza23

The transition from SNES to N64 was their most arrogant era IMO

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it  could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 

 

Bread_or_Decide

Once games similar to Nintendogs for Wii appears its over 

[QUOTE="mmirza23"][QUOTE="skelebull3000"]I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :Pskelebull3000

The transition from SNES to N64 was their most arrogant era IMO

[QUOTE="Bread_or_Decide"]

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 Ontain

the way you and most on this forum define casual is not how nintendo and the rest of the industry defines casual. 

Who knows anymore.

[QUOTE="skelebull3000"]I sense a hint of arrogance. Good old Nintendo, going back to their old SNES- N64 days as soon as they start to win. :PWahoo2k

but do you disagree with what he said? It may have sounded arrogant, but it's not wrong right? He's not completely downplaying the competition, that would be arrogance (ie sony)

"Lack DNA"? That's not downplaying? I just laugh when people think Nintendo can do no wrong. As for motion sensing to be the future unless movement is 1:1 (exactly) and it doesn't just consist of changing a button with shaking the wii mote I will not completely be satisfied. I want a kendo simulator Damn it! As for attracting the casual market, yeah, they're doing that pretty good. As for my needs, I don't think they'll be fulfilling it for a while. I don't know, I'll look and see how the games turn out.

[QUOTE="Bread_or_Decide"]

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it  could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 

 

axt113

Once games similar to Nintendogs for Wii appears its over 

Nope, once multicolored Wii's hit the shelves, its over.

Microsoft failed to understand the market, Sony just flat-out didn't care about the market.D0013ER

[QUOTE="Zhengi"][QUOTE="Teufelhuhn"]

*shrug*

If Sony and MS don't understand the "Casual" market, then Nintendo doesn't understand the market of existing gamers at all. Because last time I checked, Halo 3 was set to sell several million on day one. Clearly there's still plenty of people who want the next GTA and Halo.

Teufelhuhn

I didn't say Nintendo games wouldnt sell...

I was just pointing out how silly it is to say something like "people want more than the next Halo" when Halo 3 is set to break sales records. Yeah sure, maybe the majority doesn't care at all about Halo. That doesn't mean there isn't a healthy segment that does.

I think you missed the point very slightly... He seems to be getting at the fact that in order to capture a greater portion of the market, they'll have to have enough of everything in order to capture the entire market, and not that Halo wouldn't sell or they shouldn't bother with Halo and all... What he said makes sense, people do want more than the next Halo.

Halo 3 won't sell as many 360s alone as a much more, broad selection of software types and genres.

Many people are buying Wii's just because they saw Wii sports alone... Many nongamers and light to mid casuals (I say there are a few groups of casuals, light, mid, heavy) to be exact. Apparantly, the nongamer and casual markets are much larger than the dedicated gamers the Xbox 360 and PS3 are initially targeting...

Basically, Halo will appeal to millions. I'll be playing it (not obsessively as some people have, as I'm a bigger RTS, TBS, Action Adventure and Racing fan, probably at most for a few months), I know people who will be playing it. And some won't buy a 360 but just play on a friend's. But once Halo is said and done, they need a broad range of megaton titles ranging from nongamer friendly titles such as Wii sports, Brain Age, and UNO (they need to make stuff like this more prominent), to the more Regular gamer stuff such as Half-Life 2, Command And Conquer, and everything in between...

Interestingly, Microsoft and Sony know this. Otherwise, MS wouldn't release so many different versions of Vista, and Sony wouldn't release low end tvs... Best business practice is to target the largest audience possible (or target a microscopic market and charge entire souls for the product (truffle laden macarioni and cheese...))

[QUOTE="Bread_or_Decide"]

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 

 

HarlockJC

There are a ton of players still waiting on MGS4 "I may be one of them if the PS3 goes down" and SSBB it hard to say how much affect a game will have on system sales.....GTA fans could just has well buy a PS3 rather than a 360 who knows? Or Manhuter 2 may also become very large with the GTA fans and they get the Wii for it who knows. 

Nintendo has abandoned their market imo and went after the casuals but unlike the ps2 the have no games and no multimedia.BrooklynBomber

Nintendo... hasn't abandoned their market... They're still releasing their good 1st party games = not abandonded

[QUOTE="BrooklynBomber"]Nintendo has abandoned their market imo and went after the casuals but unlike the ps2 the have no games and no multimedia.Eponique

Nintendo... hasn't abandoned their market... They're still releasing their good 1st party games = not abandonded

Yeah, Nintendo's old market was people who only bought their consoles for first and second party games... The third party support was always an afterthought, until now, where they seemed to completely removed their quality control over 3rd party games...

[QUOTE="Eponique"]

[QUOTE="BrooklynBomber"]Nintendo has abandoned their market imo and went after the casuals but unlike the ps2 the have no games and no multimedia.ssbfalco

Nintendo... hasn't abandoned their market... They're still releasing their good 1st party games = not abandonded

Yeah, Nintendo's old market was people who only bought their consoles for first and second party games... The third party support was always an afterthought, until now, where they seemed to completely removed their quality control over 3rd party games...

Nintendo always stood for quality but that ended with the wii now rubbish reigns and the quality control dept has been fired it seems.  

[QUOTE="ssbfalco"][QUOTE="Eponique"]

[QUOTE="BrooklynBomber"]Nintendo has abandoned their market imo and went after the casuals but unlike the ps2 the have no games and no multimedia.BrooklynBomber

Nintendo... hasn't abandoned their market... They're still releasing their good 1st party games = not abandonded

Yeah, Nintendo's old market was people who only bought their consoles for first and second party games... The third party support was always an afterthought, until now, where they seemed to completely removed their quality control over 3rd party games...

Nintendo always stood for quality but that ended with the wii now rubbish reigns and the quality control dept has been fired it seems.  

Oh!! You must mean from third parties!! 

[QUOTE="HarlockJC"][QUOTE="Bread_or_Decide"]

We have yet to see the affect of GTA IV and Halo 3 on the console war, once they hit the market it could very well re-shift focus back to the 360 and PS3 making Nintendo's efforts seem pale in comparison.

Their are alot of casuals sitting around waiting for those two games before making the next gen leap. Don't underestimate them.

 

 

HuusAsking

There are a ton of players still waiting on MGS4 "I may be one of them if the PS3 goes down" and SSBB it hard to say how much affect a game will have on system sales.....GTA fans could just has well buy a PS3 rather than a 360 who knows? Or Manhuter 2 may also become very large with the GTA fans and they get the Wii for it who knows.

MGS is a system seller for me if I can afford a PS3 that is....