Sony: New IP is the lifeblood of the industry

Sony Computer Entertainment Worldwide Europe's Senior Vice President, Michael Denny, believes that original games are hugely important in today's games industry.

Speaking at the Develop Conference in Liverpool this morning, Denny said: "We must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we need to promote new ideas."

"New IP truly is the lifeblood of the industry," he continued.

Denny cited Quantic Dream's Heavy Rain, which we previewed yesterday, as an example of a high-quality, innovative idea on Sony's publishing schedule.

In his talk about what Sony looks for when working with independent development houses, Denny said: "We try not to be too prescriptive. Clearly, issuing guidelines is a good thing, but we always want to leave room for disruptive titles."

He said that the key factors in a successful pitch to the company are a good idea, a good knowledge of business and a strong team delivering the content.

But "there's one key ingredient" to ultimate success, he said, "and that's passion."

Source: resolution-magazine.co.uk/content/sony-new-ip-is-the-lifeblood-of-the-industry

I agree.

Gamers need fresh new games every so often.

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward (in terms of growth and profit) whether you agree with it or not.

Its a given that if only sequels remain. Creativity would languish and the industry will become stagnant. That's just common sense.

I agree as well. I like new IPs. When an awesome company makes a bad game, we know sequels mostly suck as well, but when they have a fresh new IP, we can sense major progression.

I agree

Without new IPs, things would get stale quickly

Hell yeah!

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

Except we arent discussing the money of companies that we dont earn or benefit us. We are talking about new games to keep gaming fresh for us, "the gamers" unless your a business man that doesnt care about games at all.

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

[QUOTE="bphan"]

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

Ace6301

When I say propel it forward. I am talking about actual growth in sales and profit. You;'re probably talking about the creative side of things. That's a given.

I agree. Sadly, we live in a generation filled to the brim with sequels. New IPs are always better though IMO. Assassin's Creed, Borderlands, Mass Effect, Demon's Souls. All better than our mainstream sequels.

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

Agreed. My 2 most anticipated exclusives are Alan Wake and Heavy Rain. 2 new IP's with rich narrative. Can't wait.

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

Without new IPs, we wouldn't have sequels:o

ps3 , home of the shooters.

Finally. Sony has said something that didn't make me stand back for a minute and go, "Wtf?"

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

This only applies to this generation and specifically the wii. Back in the PS1 and PS2 days, new IPs flourished. Hence the birth of the lemming's beloved halo and fable, and we had our ratchet and clank, jak and daxter, and gta(not exactly new IP, but GTA3 was completely different from gta1 and gta2).

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

I agree with Sony for once

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

BPoole96

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

"Hello, I'm Sony Computer Entertainment Worldwide Europe's Senior Vice President, Michael Denny. Nice to meet 'ya!"

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

roddollente

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

roddollente

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

or maybe fable1,2,3 and forza 1,2,3 ?!?just guessing too.

[QUOTE="roddollente"]

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

Cyberfairy

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

[QUOTE="roddollente"]

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

Cyberfairy

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

Seriously, is this the hardest you can do?

[QUOTE="Cyberfairy"]

[QUOTE="roddollente"]

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

RadecSupreme

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

Seriously, is this the hardest you can do?

wasn't even trying. u offended, bro?

but seriously, I was doing the same thing roddollente did. I can name sequels to popular games too.

[QUOTE="bphan"]

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

killa4lyfe

I agree. It leads to more originality and makes very creative games.

[QUOTE="Cyberfairy"]

[QUOTE="roddollente"]

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

MerisYaki

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

and i missed a Halo Wars as well.

[QUOTE="RadecSupreme"]

[QUOTE="Cyberfairy"]

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

Seriously, is this the hardest you can do?

wasn't even trying. u offended, bro?

[QUOTE="RadecSupreme"]

[QUOTE="Cyberfairy"]

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

Cyberfairy

Seriously, is this the hardest you can do?

wasn't even trying. u offended, bro?

but seriously, I was doing the same thing roddollente did. I can name sequels to popular games too.

Why would I be offended. Make fun of a piece of plastic all you want. Just stating that your counter was pretty much bland.

[QUOTE="Cyberfairy"]

[QUOTE="RadecSupreme"]

Seriously, is this the hardest you can do?

beekayjay

wasn't even trying. u offended, bro?

but so? it's the truth. Sony, despite all claims, have been pumping out sequels to popular games too. MS is not alone with publishing sequels.

[QUOTE="Cyberfairy"]

[QUOTE="RadecSupreme"]

Seriously, is this the hardest you can do?

RadecSupreme

wasn't even trying. u offended, bro?

but seriously, I was doing the same thing roddollente did. I can name sequels to popular games too.

Why would I be offended. Make fun of a piece of plastic all you want. Just stating that your counter was pretty much bland.

a bland statement with a bland counter; sounds fair to me.

[QUOTE="RadecSupreme"]

[QUOTE="Cyberfairy"]

wasn't even trying. u offended, bro?

but seriously, I was doing the same thing roddollente did. I can name sequels to popular games too.

Cyberfairy

Why would I be offended. Make fun of a piece of plastic all you want. Just stating that your counter was pretty much bland.

a bland statement with a bland counter; sounds fair to me.

lol sure .

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward (in terms of growth and profit) whether you agree with it or not.

Its a given that if only sequels remain. Creativity would languish and the industry will become stagnant. That's just common sense.

bphan

80% Of statistics are made up

Though I see where you are coming from, I have a few criticisms:

Yes, and this can't be applied to new IPs? More risk =/= low reward nor does less risk= more reward. And what kind of reward? Financial reward? Because I don't see why you would argue for sales/profit of a company, I care only about what I get.

If I disagree it does not make your statement true regardless. Your claim is not a fact. Sequels do not always drive the industry forward. What they do usually do is drive the game forward. Take Uncharted for example. And why isn't the same true for new IPs? LittleBigPlanet pushed PlayCreateShare. New IPs have the potential to bring in new audiences, and expand the market. Sure, it's the same with sequels-- Modern Warfare is a sequel that really blew in the stratosphere of popularity, but I see no reason for you to disagree with the idea that new IPs are the lifeblood of the industry.

Older games are reliable in so far as they can make any successful franchise a quick profit. But I do not think that they should be considered the lifeblood. New IPs turn to sequels and new IPs have the advantage of being fresh, experimental, etc. Sequels are great, but new blood in the form of IP is just the sort of generational jumpstart every console needs.

So I suppose that new IPs are the new blood and the lifeblood of the future. But sequels are simply reliable and lifeblood for a quick profit. The question is, to who does this lifeblood benefit? Gamers or Developers?

[QUOTE="bphan"]

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

RadecSupreme

Except we arent discussing the money of companies that we dont earn or benefit us. We are talking about new games to keep gaming fresh for us, "the gamers" unless your a business man that doesnt care about games at all.

[QUOTE="bphan"]

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

Except we arent discussing the money of companies that we dont earn or benefit us. We are talking about new games to keep gaming fresh for us, "the gamers" unless your a business man that doesnt care about games at all.

[QUOTE="Ace6301"][QUOTE="bphan"]

I disagree with this. 90% of new IPs fail. This is why they make sequels. Less risk. More reward. Sequels are what actually propel this industry forward whether you agree with it or not.

bphan

When I say propel it forward. I am talking about actual growth in sales and profit. You;'re probably talking about the creative side of things. That's a given.

The reason Sony is doing so bad is because it only has new IPs. inFamous and Uncharted are incredible games, but people never played them on the PS2, why would you buy a PS3 for either of those games, you could be sadly mistaken! If Sony put out a solid Jak game in 07 I can GUARENTEE they would be in a much better position right now.

The only reason Sony can't keep it together now is because they didn't have those games people were looking for. I bought my PS3 for Ratchet and Clank and I can tell you that I would not have bought a PS3 now or ever, if not for Ratchet and Clank.

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

roddollente

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

lol close but it was Halo: CE, Halo 2, Halo 3, Halo 3: ODST, and Halo Reach. It will be even longer since they said Halo will go until 2014 or something like that

[QUOTE="roddollente"]

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

BPoole96

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

lol close but it was Halo: CE, Halo 2, Halo 3, Halo 3: ODST, and Halo Reach. It will be even longer since they said Halo will go until 2014 or something like that

and to think Halo Legends will be out in Bluray. oh noes, what about those kids who bought the overpriced HD-DVD add-on for their 360 to make it look kewl?!?!?!?

The reason Sony is doing so bad is because it only has new IPs. inFamous and Uncharted are incredible games, but people never played them on the PS2, why would you buy a PS3 for either of those games, you could be sadly mistaken! If Sony put out a solid Jak game in 07 I can GUARENTEE they would be in a much better position right now.

The only reason Sony can't keep it together now is because they didn't have those games people were looking for. I bought my PS3 for Ratchet and Clank and I can tell you that I would not have bought a PS3 now or ever, if not for Ratchet and Clank.

[QUOTE="roddollente"]

[QUOTE="BPoole96"]

This is why I prefer Sony. They are always introducing new types of games to play rather than just just making sequels again, and again, and again, and again, and.... again

Cyberfairy

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

nah more like Ratchet, Uncharted, Resistance, Ratchet, Uncharted, Resistance

Resistance and Uncharted were both new IPs of this gen that have been successful

[QUOTE="BPoole96"]

[QUOTE="roddollente"]

oh you mean 2006=GeoW 2007=Halo 3 2008=GeoW2 2009=ODST 2010=Reach? just guessing.

roddollente

lol close but it was Halo: CE, Halo 2, Halo 3, Halo 3: ODST, and Halo Reach. It will be even longer since they said Halo will go until 2014 or something like that

and to think Halo Legends will be out in Bluray. oh noes, what about those kids who bought the overpriced HD-DVD add-on for their 360 to make it look kewl?!?!?!?

lol this is where the rumored Blu-Ray add on comes in to the 360. MS knows if they release a Halo Blu Ray all the Halo-Heads will flock out and buy it. Milking at its finest!!!

About half of my purchases are new IPs, so yes they're pretty important to me.

his companies releases disagree with the majority being sequals...or 3rd parters..etc