Sony PS3 Sales May Surge 40%-60% After Price Cut says NPD

Sony PS3 Sales May Surge After Price Cut

NPD Group says it expects sales to increase 40-60%, following a price cut to $299 that will attract "the next segment of price-conscious consumers."

Sony's decision to slash the price of the PlayStation 3 will likely boost unit sales at U.S. retailers by as much as 60% in September, a research firm said Thursday.

The $100 price cut announced Tuesday in conjunction with Sony's release of a slimmer, more power-efficient version of the PS3 is exactly what was needed to reinvigorate the platform, which has lagged in unit sales behind Nintendo's Wii and Microsoft's Xbox 360,The NPD Group said.

"The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform," NPD analyst Anita Frazier toldInformationWeekin an interview via e-mail. "We would expect to see in the range of a 40% to 60% unit sales increase when September sales are reported."

However, price cuts alone may not significantly narrow the sales gap between the PS3 and rivals. Another important factor will be whether a new, hotvideogame is also released.

"Content is still the key motivator of a hardware purchase decision," Frazier said. "Other systems might too take a price cut, so there's a lot playing into which system tops sales any particular month."

Sony dropped the price of the PS3 with an 80 GB hard drive to $300 and the model with a 160 GBhard driveto $400. The new PS3 Slim, which is scheduled for release Sept. 1 with a 120GBhard drive, will also cost $300.

The new price matches the Xbox 360's, but is $50 higher than the Wii. However, the higher prices for the XBox and PS3 are reflections of those two products being more powerful systems for serious gamers. In targeting the Wii at more casual gamers, Nintendo has outsold Microsoft and Sony in terms of unit sales.

Industry analysts have said for some tim that Sony needed to drop prices. The company in July reported that unit sales of the PS 3 fell more than 31% in the quarter ended June 30, compared to the same period a year ago.

The U.S. video-game industry as a whole has suffered during the economic recession. In July, the industry reported its fifth consecutive month of declining sales,according to NPD Group. Console sales overall fell 37% in July from the same month a year ago.

Thank you captain Obvious, wonder what we'd do without the NPD and these other companies to point out this kind of stuff to us.

A COMPANY DOES A PRICE CUT AND SALES GO UP?! THIS IS MADNESS!

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

slipknot0129

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

And the 360 is matching that price cut..so...

I would hope August had a bigger bump than that even if September is the rtrue test. That's only about 35k more than last August.

Edit, nevermind, I thought this was a different article.

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

slipknot0129

Actually, if PS3 has a 50% spike, it will be close to what 360 sells RIGHT NOW (before a 360 price drop).

[QUOTE="slipknot0129"]

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

AHUGECAT

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

Since the Slim is coming out, for only $299, and it supposably more reliable, I am getting one at launch, Sept. 1st. That is, if i can find one :P I can see other people doing it too.

I could see that. Wish this price drop was earlier.bronxxbombers

[QUOTE="slipknot0129"]

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

AHUGECAT

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

[QUOTE="AHUGECAT"]

[QUOTE="slipknot0129"]

if ps3 will only have a 50% surge in sales that means it will only sell on par with 360 cause 360's having a price cut also.

Kashiwaba

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

~ 50% isn't that big of a deal. They sold around 120,000 last month , so what would that put them at what the next month , 180,000 (less than that since it happened later in the month) ?

For reference people. This is the PS3 vs 360 last September.

Xbox 360 - 347,200
PlayStation 3 232,400

I really hope Sony sells more than that.

[QUOTE="Kashiwaba"]

[QUOTE="AHUGECAT"]

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

AHUGECAT

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

It doesn't need saving. Also, I like the change in your sig lol.

[QUOTE="Kashiwaba"]

[QUOTE="AHUGECAT"]

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

AHUGECAT

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

no one knows after all consumers in NA were complaining about PS3 price for a long time so guess now the price is reasonable.

[QUOTE="AHUGECAT"]

[QUOTE="Kashiwaba"]

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

ActicEdge

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

It doesn't need saving. Also, I like the change in your sig lol.

I think the PS3 needs saving. Depresses me to see the PlayStation brand so disrespected by Sony.

Yeah, thanks. Now that the PS3 is $299 I can't buy 2 Xbox 360's but I don't need to buy a PS3 anyways cause I can play all my favorite PS3 games on my Xbox 360 =D.

[QUOTE="ActicEdge"]

[QUOTE="AHUGECAT"]

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

AHUGECAT

It doesn't need saving. Also, I like the change in your sig lol.

I think the PS3 needs saving. Depresses me to see the PlayStation brand so disrespected by Sony.

Yeah, thanks. Now that the PS3 is $299 I can't buy 2 Xbox 360's but I don't need to buy a PS3 anyways cause I can play all my favorite PS3 games on my Xbox 360 =D.

noone asking you to buy one there is dozens of people beside you who will buy it.

:lol:@Hugecats sig.

I stopped coming here because it got boring. The PS3 price drop has brought some life back into this forum.

More sales is pretty much a giving, not sure why this even needs to be stated. I work at Wal-Mart and we started price matching our current inventory right when the announcement was made. We have completely sold out of PS3s since the price drop while still fully stocked on 360s.

For $300 bucks the PS3 is a real steal.

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

AHUGECAT

The 360 needs to have a healthy lead over the PS3 in NA regions to maintain more worldwide sales, the PS3 selling near what the 360 does in NA isn't good for the 360. That being said, the PS3 will have to go beyond just matching 360 sales to ever beat it in total install base.

:lol:@Hugecats sig.

I stopped coming here because it got boring. The PS3 price drop has brought some life back into this forum.

More sales is pretty much a giving, not sure why this even needs to be stated. I work at Wal-Mart and we started price matching our current inventory right when the announcement was made. We have completely sold out of PS3s since the price drop while still fully stocked on 360s.

For $300 bucks the PS3 is a real steal.

GrumpyWalrus

Is this YoY or from last month?

A 60% increase over last month would be pathetic. If it's YoY then that would put them at around 300k, which is where I thought they might be. There's always ODST and a 360 price cut to consider though.

This is the end of the line for Sony. If they don't get better numbers than MS or Nintendo this holiday season then people just don't want the PS3. Game Over.

Hmm. So, we should be expecting around 195K for August?

121.8 * 60 = ~73K

121.8 + 73.08 = ~195K

In comparison, the Xbox 360 and Wii had the following for July:

Xbox 360: 202.9K
Wii: 252.5K

All Im gonna say is that you guys are gonna be really suprised come September/Oct NPD ;)Swift_Boss_A

All Im gonna say is that you guys are gonna be really suprised come September/Oct NPD ;)Swift_Boss_A

So you doubt the analysts? I think they are wrong here too but give me one good supported reason why we will be surprised.

Hmm. So, we should be expecting around 195K for August?

121.8 * 60 = ~73K

121.8 + 73.08 = ~195K

In comparison, the Xbox 360 and Wii had the following for July:

Xbox 360: 202.9K
Wii: 252.5K

Stevo_the_gamer

[QUOTE="Swift_Boss_A"]All Im gonna say is that you guys are gonna be really suprised come September/Oct NPD ;)ActicEdge

So you doubt the analysts? I think they are wrong here too but give me one good supported reason why we will be surprised.

[QUOTE="ActicEdge"]

[QUOTE="Swift_Boss_A"]All Im gonna say is that you guys are gonna be really suprised come September/Oct NPD ;)Swift_Boss_A

So you doubt the analysts? I think they are wrong here too but give me one good supported reason why we will be surprised.

You haven't a damn clue about why you think thisdo you? I don't need a surprse. I'm just sick of you spouting baselessinfo without any sort of support. I want to hear your line of thought.

For about a month maybe...

For about a month maybe...

goblaa

[QUOTE="Swift_Boss_A"][QUOTE="ActicEdge"]

So you doubt the analysts? I think they are wrong here too but give me one good supported reason why we will be surprised.

ActicEdge

You haven't a damn clue about why you think thisdo you? I don't need a surprse. I'm just sick of you spouting baselessinfo without any sort of support. I want to hear your line of thought.

[QUOTE="Swift_Boss_A"][QUOTE="ActicEdge"]

So you doubt the analysts? I think they are wrong here too but give me one good supported reason why we will be surprised.

ActicEdge

You haven't a damn clue about why you think thisdo you? I don't need a surprse. I'm just sick of you spouting baselessinfo without any sort of support. I want to hear your line of thought.

I'll agree with this. I mean its not as if the Wii and DS won't be on top so what's this surprise going to be?

[QUOTE="ActicEdge"]

[QUOTE="Swift_Boss_A"]and ruin the suprise? No my friend Im afraid you just have to wait till September/Oct, have a little patience ;)Swift_Boss_A

You haven't a damn clue about why you think this do you? I don't need a surprse. I'm just sick of you spouting baseless info without any sort of support. I want to hear your line of thought.

Dude, where did I mention the wii here? Uncharted 2 is the difference maker to you is that it? We are assuming that the release of uncharted 2 will make the PS3 sell 95% more units than the 360? I'm really not satisfied at all honestly. There is no logic in this line of thinking. It all goes off the assumption that Uncharted 2 can sell systems and nobody knows whther that is true or not.

All Im gonna say is that you guys are gonna be really suprised come September/Oct NPD ;)Swift_Boss_A

[QUOTE="Kashiwaba"]

[QUOTE="AHUGECAT"]

Well the PS3 only had 121,000 sold in July so if it went up 50% that means 181,000 this month. The Xbox 360 sold 202,000 last month, so the 360 will still win.

AHUGECAT

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

I'm just glad that patcher guy isn't analyzing this because anything he predicts is automatic fail, even if true. But this is to be expected.Vadamee

[QUOTE="AHUGECAT"]

[QUOTE="Kashiwaba"]

Buyers doasnt come out of nothing if PS3 sales increased 360 sales will decrease by a little mergin too its like they change their mind and buy another product I cant explain it well but I guess you can get the idea.

djsifer01

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

You shouldn't be calling sigs jokes when you have a post like you just had. Worst console ever? That's not even funny.

[QUOTE="djsifer01"][QUOTE="AHUGECAT"]

360 won't decrease to 180,000. The fact is this price drop alone isn't gonna save the PS3.

ActicEdge

You shouldn't be calling sigs jokes when you have a post like you just had. Worst console ever? That's not even funny.

[QUOTE="djsifer01"][QUOTE="ActicEdge"]

You shouldn't be calling sigs jokes when you have a post like you just had. Worst console ever? That's not even funny.

ActicEdge

What your post? Don't make me laugh. The 360 is not the worst console ever. That is just stupid fanboyism.

40% to 60% where the hell are they pulling these numbers out from? I think 100%-200% is much more realistic for just september (unless there's shortages), and I'd expect sales to increase 50% over the next year.

I guess it doesn't matter though since no matter what it's probably not going to be enough for the ps3 to actually catch up w/ the 360.