Sony wants to make you believe.

http://www.gamersdigest.net/3384/sony-introduces-make-believe/

Taking centre stage at IFA, the world's biggest consumer electronics fair, Sony today announced 'make.believe' (pronounced: make dot believe), its new group-wide brand message.

Symbolising Sony's spirit of creativity and innovation, it is the first time Sony has introduced a single overarching brand message for all of its entertainment and electronics businesses around the globe. 'make.believe' unites Sony's communication efforts across electronics, games, movies, music, mobile phones and network services.

"As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever," said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. "In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony."

well as long as the keep the good games, i like to play,coming i don't care what others believe, i know i have fun with my PS3.

Sony: "make.believe....that we are winning the console war." :P

Sorry. I couldn't resist. It's nothing against PS3. Just against some of the more audacious PR I've heard in the past.

I enjoy the PS3 a tonz. If they keep up this awesome streak of price drops and good games then they are on the right track

I'm sorry, but it's stupid.