Sony's marketing is clearly out of touch and over the hill.

It's become evident that Sony are out of touch with marketing their playstation line-up. Their tactics are clearly over the hill and would've worked ten years ago. I mean seriously, what's with the Marcus PSP kid? Have a make-believe, sterotype kid market their products is a good idea? Also, why are Sony always attacking the competition in their ads? Insecure? No wonder why Apple has been destroying the PSP lately when they are showing this to potential consumers. Microsoft clearly knows how to attract new audiences while keeping their fans satisfied. Show a quick ad with action with a great music theme to have people wanting more. Kevin Butler was funny at first, but it's becoming an old trick now. It's clearly become evident that the people are recognizing KB more than what he's advertising. Anyone else feel the same? I mean, if I was a casual gamer looking to buy a new game which advertisement is going to help sway my decision? Live action trailer with quick glimpses of action with great music, or a middle age actor who is clearly reading from a scrip?

i hate those montages at e3 getting old sony

Yeah, Sony would be better off just making 30 second commercials that show off gameplay. Kevin Butler needs a rest he's not that funny.

Kevin Butler is hilarious and the commercials for Ps3 do the trick.

I couldn't care less for the PSP commercials though.

Kevin Butler is hilarious and the commercials for Ps3 do the trick.

I couldn't care less for the PSP commercials though.

Chutebox

It's become evident that Sony are out of touch with marketing their playstation line-up. Their tactics are clearly over the hill and would've worked ten years ago. I mean seriously, what's with the Marcus PSP kid? Have a make-believe, sterotype kid market their products is a good idea? Also, why are Sony always attacking the competition in their ads? Insecure? No wonder why Apple has been destroying the PSP lately when they are showing this to potential consumers. Microsoft clearly knows how to attract new audiences while keeping their fans satisfied. Show a quick ad with action with a great music theme to have people wanting more. Kevin Butler was funny at first, but it's becoming an old trick now. It's clearly become evident that the people are recognizing KB more than what he's advertising. Anyone else feel the same? I mean, if I was a casual gamer looking to buy a new game which advertisement is going to help sway my decision? Live action trailer with quick glimpses of action with great music, or a middle age actor who is clearly reading from a scrip?

Zune_HD

http://www.youtube.com/watch?v=vaAWPO1GE4g

best commerical ever props to mircosoft

http://www.youtube.com/watch?v=vaAWPO1GE4g

best commerical ever props to mircosoft

Vader993

You guys sound butt-hurt.

ImaPirate0202

Why do commercials matter? They are good commercials and nothing else. Is this commercial wars now?

I agree about the kevin butler guy he was funny at first but now sony is just using him to attack the competiton its kinda sad really.bigboss5ak

yea especially because he was doing the EXACT SAME THING for comcast before ps3, sony just saw it and realized they should hire him to do the same thing for them. The worst cable provider in the country paid him to slam all the much better, and cheaper cable providers out there.

Kevin Butler is hilarious and the commercials for Ps3 do the trick.

I couldn't care less for the PSP commercials though.

Chutebox

Dont know I like all of those commercials, i find them funny. And I dont really see any problem making fun of its competition. Its moslty fanboys who dont like them, but if you can look past that and have some type of sense of humor you may just like them. But I guess it all depends in the age of the audience they are targeting at.

[QUOTE="Chutebox"]

Kevin Butler is hilarious and the commercials for Ps3 do the trick.

I couldn't care less for the PSP commercials though.

hexashadow13

kevin butler was doing attack ads for comcast before sony. Sony copied the idea.

Why do commercials matter? They are good commercials and nothing else. Is this commercial wars now?

RadecSupreme

If a TV ad gets you into fanboy defense mode I think you need a break from video games :|. Attacking the competetion has been used since ads existed, it's not insecurity it's just a form of marketing. Sony could care less about humbleness and how insecure they look to a dude on the internet, all they want is $, and so does every business.

its obvious sony's marketing is not great.

I actually still remember that first gears commercial. THese small action squences are way better than KB talking. In all honesty i think sony could pull off the best commercials with their line up. JUST SHOW GAMEPLAY!!!

You guys sound butt-hurt.

ImaPirate0202

Exactly my thinking :shock:

You guys sound butt-hurt.

ImaPirate0202

Marcus does need to step his game up.FIipMode

Well all has to work with is the PSP... and its not even that popular in the US. Though I do like the comercial where he made fun of the iphone and its apps, even thought I do like playing a few iphone games myself.

[QUOTE="ImaPirate0202"]

You guys sound butt-hurt.

Zune_HD

[QUOTE="ImaPirate0202"]

You guys sound butt-hurt.

Zune_HD

No, you're mad because they're making fun of your console of choice.

That makes it so much sweeter.

[QUOTE="FIipMode"]Marcus does need to step his game up.GTSaiyanjin2

Well all has to work with is the PSP... and its not even that popular in the US. Though I do like the comercial where he made fun of the iphone and its apps, even thought I do like playing a few iphone games myself.

[QUOTE="Zune_HD"][QUOTE="ImaPirate0202"]

You guys sound butt-hurt.

ImaPirate0202

No, you're mad because they're making fun of your console of choice.

That makes it so much sweeter.

[QUOTE="GTSaiyanjin2"]

[QUOTE="FIipMode"]Marcus does need to step his game up.FIipMode

Well all has to work with is the PSP... and its not even that popular in the US. Though I do like the comercial where he made fun of the iphone and its apps, even thought I do like playing a few iphone games myself.

[QUOTE="ImaPirate0202"]

[QUOTE="Zune_HD"] Nothing butt hurt. Just Sony's marketing team is extinct. No wonder why their exclusives don't sell well.Zune_HD

No, you're mad because they're making fun of your console of choice.

That makes it so much sweeter.

don't we all

So, MS fans are satisfied? Low standards I guess. I like Sony's marketing, it's funny and pushes the envelope. I like that their stuff isn't too careful, it bugs me that people are so sensitive these days most companies walk on eggshells.

The problem here, is that you're clearly not Sony's target audience, so why bother?

Their PSP ads are crap, but their PS3 ones are fantastic.

Yeah the Kevin ads got old really quick and imo the Marcus kid ads was dead on arrival. I kinda miss the old crying baby doll PS3 ads now.

Kevin Butler is hilarious and the commercials for Ps3 do the trick.

I couldn't care less for the PSP commercials though.

Marcus is lame now and Kevin Butler was funny but now it is sort of old. His speech at E3 was good but I hate when ads bash the competition. The mac ads are horrible.

all the commericals before the move one's were funny as hell, but the move one's are a little wierd.

http://www.youtube.com/watch?v=Ej4Oi53_MtI

Sony's latest PS3 ad.

It's become evident that Sony are out of touch with marketing their playstation line-up. Their tactics are clearly over the hill and would've worked ten years ago. I mean seriously, what's with the Marcus PSP kid? Have a make-believe, sterotype kid market their products is a good idea? Also, why are Sony always attacking the competition in their ads? Insecure? No wonder why Apple has been destroying the PSP lately when they are showing this to potential consumers. Microsoft clearly knows how to attract new audiences while keeping their fans satisfied. Show a quick ad with action with a great music theme to have people wanting more. Kevin Butler was funny at first, but it's becoming an old trick now. It's clearly become evident that the people are recognizing KB more than what he's advertising. Anyone else feel the same? I mean, if I was a casual gamer looking to buy a new game which advertisement is going to help sway my decision? Live action trailer with quick glimpses of action with great music, or a middle age actor who is clearly reading from a scrip?

Zune_HD

As opposed to this guy?

Kinect worth making fun of, seriously, MS is advertising it as it will be the next big step in gaming, people need to know the truth.

I love Sony's commercial, but i think they need to be more serious and drop out the Kevin Butler ads for awhile.

Eh. We don't really even get playstation ads in nz. I think the Kevin Butler adswere a good revival at least.
This would have to be my favourite PS ad which was made in NZ though - http://www.youtube.com/watch?v=yRarZ4rs1TIIts just really feel good. That and the 'Get onboard' ad with the people making a human pyramid.

Yeah, whatever happened to good old fashioned, "Hey I think the PS3 is great. Here are some games i think you'll enjoy," and show gameplay footage that makes you want the game. Attacking the competition is a no-no. I didn't like Sega for this reason back in the day, and think Sony should back off of Nintendo, Apple, and Microsoft.

TC, you actually picked a pretty hilarious KB commercial.

If you want an example of a poor one, look no further.Seriously, they're BRAGGING that you can't tell it's a game. :|