An unending supply of money to throw advertisisng, R&D, timed exclusivity. Not to mention the North American bond they share with North American developers and the highest third party sales all but gaurantees them lead development status in most games like we saw with the 360.
No matter what the competition do, MS will just be relentless and send in more and more firepower until their competition is completely dominated.
It's starting already.
Last gen MS reached the door
This gen they knock on it
Next gen they kick it in
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