the huge advantage X360 has, is that, most games are multiplat, so why buy a PS3 when you can get the game on a cheaper alternative.
Street Fighter IV, Resident Evil 5, Madden, Rock Band, Guitar Hero, GTAIV, Pro EVolution Soccer, FFXIII, Tekken 6, etc all these are top selling games and they can all be played on X360 which is cheaper than PS3, more so in most cases, run better on X360, so logically speaking, why buy a PS3.
in the future, PS3 might have more exclusives than X360 due to its 1st party, but will it be enough for people to switch or buy a PS3?
there are lots of multiplat games to keep an X360 owner happy without making them feel they are missing out on much. MS has given people a reason to buy an X360,which is you dont need to spend $400 to play Street Fighter IV, RE 5, FFXIII, Tekken 6, GTAIV, BioShock, etc, you just need to spend $200.
Sony needs to give people more reasons to get a PS3, they need to really differentiate themselves from X360, because to the casual eyes, X360 and PS3 are the same, its just that PS3 is more expensive. Sony needs more quality exclusives and market them properly, make people aware of PS3 exclusives, let them no what the PS3 is offering, its exclusives, be it released or unreleased.
This is just my opinion on the situation, feel free to agree or disagree.
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