Here we go again :lol:
http://www.neogaf.com/forum/showthread.php?t=200326
"The reduction reflects Sony's determination to spur more sales of the PlayStation 3, the Japanese electronics company's most important new product in years. Jack Tretton, president and chief executive officer of Sony's U.S. games division, acknowledged that the relatively high price of the PS3, which Sony has justified by including advanced technology such as a high-definition Blu-ray disc movie player, has been an impediment for many gamers.
"While we were incredibly excited about the technology in PS3 and while it was future-proofed to some degree, it was a bit ahead of its time," Mr. Tretton said in an interview. "The downside of all that technology was the price we had to offer it to consumer at retail. We knew $599 was going to be a challenge for some people based on traditional videogame pricing."
There's a catch to the lower price: The new $399 PlayStation model will not play games designed for the PlayStation 2, Sony's popular older game console. Mr. Tretton conceded that removing that capability, along with a few other features, isn't dramatically reducing Sony's cost of manufacturing the console but will instead encourage buyers of the entry-level PlayStation 3 to purchase more games designed specifically for the new system."
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