Funny thing about it is Ubisoft is not the only one who does this in fact many other companies do so you can't exactly hate them for it and it's my main reason i don't listen to reviews from the top magazines and gaming sites. If you want a credible review and a honest opinion you're better off to go to youtube and check what people have to say about the game or some not so popular site that reviews games.
Kane and lynch anybody? Most users should know about the huge shibang which happend at gamespot over that.
XileLord
The only problem with that is, youtube is populated by many so called "reviewers" who use this free and open media as a stage for their own platform bias, where games will be needlessly bashed for being on the platform they despise. You know what I mean, fanboys. El Presador, Hiphop Gamer, GeneralMLD and BlackBuster come to mind. The open community sites like youtube, that allow just anybody create their own channel is completely without any system of checks and balances.
Basically, on any online journal site, for someone to actually get hired for a position, must be able to fulfill the given job requirements. That is to say someone's gotta prove themselves and demonstrate the right qualities - proper writing etiquette, fair and balanced evaluations that go over all points and highlights. Sure even reviewers have their own opinions but they can elaborate on why they scored a game in a meaningful context. The site won't post the writings of just anybody, whereas youtube has nothing to stop the most biased person from preaching their hate message.
And yes, I do acknowledge that established sites have their share of poor judgement, poor editorial management, and possible trust and credibility issues. But really it's much much harder to find a review you can trust on a free and open media that is unregulated.
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