@tryit said:
@asylumni said:
@tryit said:
@boycie said:
What is this term MARKETING you keep alluding to?
did you just ask me what is this term MARKETING that I keep alluding to?
is that really your question?
again marketing pays for the following
1. reaching out to game journalists to get them hyped up about writting articles
2. sending out invites to youtubers to run videos
3. even paying people to walk the floors at conventions to covertly generate 'buzz'
So why does all of this only matter when a major publisher is involved? What about those indies that have demos on the show floor at E3 and other trade shows, post youtube trailers, post on message boards to create hype and hand out copies to review sites to play and hype?
because the AMOUNT of dollars spent can directly affect hype levels.
If I have $1000 to hype my game and I have a demo over in the corner at E3 that is going to have less of an impact then if I have a million dollars to hype a game and Spincer is showing the game on a huge screen with flashy light and all. I have more money to hire people to call up game journalists, I have more money for people to walk the floor, I have more money for flyers.
I am stunned that this actually needs to be examined.
Except, there's no guarantee. There have been plenty of games with large amounts spent on marketing that have failed in the market, and there have been games with minimal spent that have become huge successes. One of the biggest games of all time, Minecraft, did so without a major publisher, and one of the most funded games, Star Citizen, also got there without a major publisher pushing it. Not to mention, there's really no evidence of millions being spent on marketing We Happy Few, nor of this tremendous hype of people calling it the best thing ever like you claim.
Marketing helps, sure, but it has to be the right thing at the right time and the product has to back it up eventually. Plus, there's numerous other factors that have nothing to do with marketing. There's the history of the company, the person's experience with previous products and the individual's taste. I enjoyed this company's previous game, so I pay more attention to this one at major milestones, like early access and finished release. You keep mentioning Space Engineers, but I look and see that it's been stuck in early access for nearly 5 years and instead of completing the game, the developer has another early access game they've also released in that time. Of course I'm going to be more hyped for a studio that has actually finished their games. I'm not alone in this.
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