It depends I think its gotta be PC overall but thats really not one company. In terms of companies, no one milks more in the accessory area than MS, with paying online, wireless adapter, wireless charging kits etc, but then on the game front no one milks titles more than Nintendo. Pretty same set of characters for 30 years. Even if the games still sell and are enjoyable you cannot argue that that isn't milking an IP. Then theres Sony, they don't really milk much but have been extremely arrogant with their pricing...I'm sure everyone remembers the $600 E3. Anyway the bottomline all the companies are at fault but as far as "milking" goes I think its a toss-up between Nintendo and MS.
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