What does Sony have to do to get back on top?

[QUOTE="JohnF111"][QUOTE="KC_Hokie"]Sony claims to be sitting on $12 billion in cash which makes zero sense too. How can you lose billions for three of the last six years and sit on that much cash.

KC_Hokie

The Cell CPU for example cost Sony an estimated $400 million. Sony has stated they won't spend that kind of money on the PS4. I bet they would spend it again if they actually had $12 billion in cash or cash assets.

[QUOTE="KC_Hokie"]

[QUOTE="Cow4ever"] It doesn't look like the lost that much money these 3 years. But don't ask me I just started 1 week ago with microeconomics. Cow4ever

Their net income for year ending 2011 was down $3 billion.

Look under Ratios then Net profit margin. They haven't made money for an entire year since fiscal year 2008 (or 2007).

Oh look, another secret Nintendo and MS Bashing thread that also praises everything Sony. Yay!

Seriously TC, We get it, Sony made ya' proud and you want others to feel proud and say it's there favorite Console. Aint gonna happen seeing as some people want to buy the console that most of there friends have and really don't care for the Sony exclusives coming out. Sorry. :(

[QUOTE="Cow4ever"][QUOTE="KC_Hokie"]It was a big deal last April when Sony actually made money for a quarter. [http://www.fiercewireless.com/story/sony-ericsson-posts-first-profit-2008/2010-04-16]

Their net income for year ending 2011 was down $3 billion.

KC_Hokie

Look under Ratios then Net profit margin. They haven't made money for an entire year since fiscal year 2008 (or 2007).

[QUOTE="Cow4ever"][QUOTE="KC_Hokie"]It was a big deal last April when Sony actually made money for a quarter. [http://www.fiercewireless.com/story/sony-ericsson-posts-first-profit-2008/2010-04-16]

Their net income for year ending 2011 was down $3 billion.

KC_Hokie

Look under Ratios then Net profit margin. They haven't made money for an entire year since fiscal year 2008 (or 2007).

[QUOTE="KC_Hokie"]

[QUOTE="Cow4ever"] If I am not mistaken this is only about Sony Ericsson. And Ericsson has always been in trouble, Sony pretty much saved them.JohnF111

Look under Ratios then Net profit margin. They haven't made money for an entire year since fiscal year 2008 (or 2007).

I just figured out how Sony is able to sit on $12 billion in cash. They have $43 billion in debt.

These financial sheets are very deceptive. They don't want you to see debt next to revenue next to profit next to assets. They all contradict for Sony.

I just figured out how Sony is able to sit on $12 billion in cash. They have $43 billion in debt.

These financial sheets are very deceptive. They don't want you to see debt next to revenue next to profit next to assets. They all contradict for Sony.

KC_Hokie

I think the thread is starting to get off topic.

Pretty much what some are saying:

NEVER NEVER EVER launch a system with such an exorbant price tag.

Other than that, Sony should just KEEP DOING what they've always done:

1. Maintain Good relations with 3rd party publishers.
2. Maintain exclusive 1st party games
3. Cater to the core (and casual) gamers
4. continue the PLAYSTATION brand name

M8ingSeezun

i agree with all of that exept the part with the core gamers, since those ar all on pc.

Sony needs to do ABSOLUTLY nothing...

There is no need to play the first place/second place/third place game...Just continue to make awesome consoles and amazing exclusives and I'm one happy gamer. Why do I care if they sell more consoles than another company? Last I checked I dont see a cut of that money.

SRTtoZ

Sony is a business....