Microsoft has almost always been a very cooperate company.
They go where ever the statistical data shows the money is, then market the ***** out of it and make under table deals.
Early this gen the money was believed to be in the "bro-gamer" crowd, and following GeoW & CODs success this idea seemed correct.
However as the Wii's popularity exploded along with the general exploding of causal gaming market, the big cash cow the causal market.
So Microsoft shifted their platform to go after the new money.
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