Most of the videogames people list as "rare" aren't. A simple test is to go on any good international dealer, auction, or sales site and see what your game is worth. Many games people think are "hard to find" - such as FF VII, Disgaea, and yes Demon's Souls, can be had for under $60. In other words, you can get 99% of old games for *less* than a current-gen new game. In fact, these games are selling for *less* than the cost (adjusted for inflation ) in their respective time period.
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Something really isn't a "rare collectible" yet if it's below it's starting value.
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Videogames are mass produced with the intention of being commodities, and the digital marketplace is making it so old games never really go away. To have something truly rare, you need an obscure item. Limited-quantity promotional items, original storyboards, mint-condition arcade boards from the 1970s, prototype models of consoles - that sort of thing. These items carry a value to collector because they're "insider items" - they're a piece of gaming history in a way that a game which is mass produced isn't.
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Sure that gold Zelda cartridge is cool - but to a collector, you want something no one else has - you want the original computer the 3D model for Cloud was created on, with original files on the hard drive, not a copy of Final Fantasy VII someone else has already played.
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