First-party games. Nintendo's first-party games are one of the only reasons that the Wii is a contender in this generation. I know that the Wii has some good third-party games like De Blob and Boom Blox, but the first-party games like Mario, Zelda and Metroid are the main pulls for many Wii gamers.
Now, stop to consider for a moment: Why don't Sony and Microsoft have huge first-party game studios? Is it because they haven't thought of it? They decided against it? Or is it because Nintendo has the already established franchises, and that new first-party games wouldn't do well?
I think that Sony and Microsoft could make a great deal more money if they expanded more into making their own games. What do you, the gathered masses of system wars, think?
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