A bit of a messy comparison. Sony is involved in many things.
If you make it Nintendo vs Playstation, fine. Otherwise you can make it Nintendo vs Sony vs MS and MS would probably win.
Competition in the A/V market has stepped up drastically, so Sony's dominance there has declined and MS is doing very well with software and services all over the world.
I love Sony products though, always have. Always look to them first. For me they have a reputation of quality and reliability. I was recently checking out their new single speakers SRS-RA5000 and the LSPX-S2. Extremely fascinating. If I'm choosing an A/V device, I'd probably choose them first. But they just have more competition in their own areas than MS does.
On topic, when it comes to gaming, it's hard. You have to understand, Nintendo handhelds have always done very well, usually better than most home consoles. So they are known world wide there. BUT even the word Playstation is known all over the world. You could probably have someone recognise the name Playstation before they know anything about the console.
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