First of all you cant get all caught up in the "exclusive" "multiplat" talks in system wars... remember, they're just battle terms used by people to feel comfortable in this forum to help them sleep at night. The point is, it doesnt change the fact that if you're just a 360 owner or ps3 owner you're not playing the game that happens to also show up on PC.
People look at the "360/pc" debate with such intensity and yet it bears very little weight on the desician of the buyer in the majority of consumers when a game is also on PC.
Im not saying people dont play on PC but that whole epidemic of ps3 owners all saying they also have top end rigs a la Bioshock days, is bogus, even if half of those people were telling the truth, the majority of people who bought bioshock or will buy ME2 or whatever, will heavily lean on the console.
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