Why no spike in 360 sales??

  • 80 results
  • 1
  • 2

This topic is locked from further discussion.

Avatar image for deniiiii21
deniiiii21

1261

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#1 deniiiii21
Member since 2007 • 1261 Posts

I mean they lowered the price also, and at 299 Elite is a really nice deal.

Avatar image for II-FBIsniper-II
II-FBIsniper-II

18067

Forum Posts

0

Wiki Points

0

Followers

Reviews: 4

User Lists: 0

#2 II-FBIsniper-II
Member since 2005 • 18067 Posts
Probably because there haven't been any sales figures released yet... ...and no, a $299 Elite is not a good deal.
Avatar image for Brownesque
Brownesque

5660

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#3 Brownesque
Member since 2005 • 5660 Posts
The only true price drop was the Premium, which got lowered by a whopping $50 (17%), and yet is getting phased out. The Elite is not a good deal. It's literally the Premium (which used to be $300) minus the component cables plus 60 gigabytes of hard drive space. If you call that an upgrade, cool, but I call it a trade-off. Not to mention the fact that the Slim PS3 has built-in wi-fi, it's now more power-efficient than an Xbox 360, it's smaller than an Xbox 360, and it has a Blu Ray drive. You also don't have to pay an annual fee ($50 a year MSRP) to play your videogames online.
Avatar image for vaderhater
vaderhater

3972

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#4 vaderhater
Member since 2003 • 3972 Posts

I mean they lowered the price also, and at 299 Elite is a really nice deal.

deniiiii21

I dont know weather their was a spike or not ......But how far ahead was the $299 elite rumored and even announced before the actual drop? That needs to be factored in both cases.

Avatar image for DeadMagazines
DeadMagazines

1593

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#5 DeadMagazines
Member since 2009 • 1593 Posts
Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday.
Avatar image for aflakian
aflakian

1557

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#6 aflakian
Member since 2008 • 1557 Posts

In face of the competition, it'd be a good deal if they lowered that $299 price tag by another $100.

Avatar image for husslord
husslord

71

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#7 husslord
Member since 2004 • 71 Posts

it has sold a ton! Most people that wanted one got them awhile ago, thats all

Avatar image for deniiiii21
deniiiii21

1261

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#8 deniiiii21
Member since 2007 • 1261 Posts

Well a PS3 is an amazing piece of hardware for the price of a new cellphone.

Avatar image for RadecSupreme
RadecSupreme

4824

Forum Posts

0

Wiki Points

0

Followers

Reviews: 8

User Lists: 0

#9 RadecSupreme
Member since 2009 • 4824 Posts

I dont think many new users are thinking of getting a 360 now that there is a better console for the same price.

Avatar image for Oresome
Oresome

111

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#10 Oresome
Member since 2009 • 111 Posts

Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday. DeadMagazines

ya all those RROD victims need to replace their 360s!

Avatar image for Vari3ty
Vari3ty

11111

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#11 Vari3ty
Member since 2009 • 11111 Posts

Why no spike? Because Microsoft charges a freakin $100 for a wireless adapter.

Avatar image for deniiiii21
deniiiii21

1261

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#12 deniiiii21
Member since 2007 • 1261 Posts

I think Premium at 199$ would really give Sony trouble again, maybe bring the Arcade down to 149$, I would think by now to manufacture a 360 Arcade is probably under 150$.

Avatar image for ChiSoxBombers
ChiSoxBombers

3700

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#13 ChiSoxBombers
Member since 2006 • 3700 Posts

its a nice deal, but the 360 hasnt made any noise so to speak in the gaming department so far this year.

Avatar image for vaderhater
vaderhater

3972

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#14 vaderhater
Member since 2003 • 3972 Posts

[QUOTE="DeadMagazines"]Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday. Oresome

ya all those RROD victims need to replace their 360s!

Hmmm ....so why did they go with the 360 instead of PS3.......how telling huh? Or mabey its just that what you said is not true? And yet if it was it really makes you think huh? So what is it ?:)

Avatar image for TheDuffman26
TheDuffman26

1346

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#15 TheDuffman26
Member since 2006 • 1346 Posts
Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new really
Avatar image for masterpinky2000
masterpinky2000

1955

Forum Posts

0

Wiki Points

0

Followers

Reviews: 95

User Lists: 0

#16 masterpinky2000
Member since 2004 • 1955 Posts
It's possible the market demand for the 360 was price inelastic -- that is, price changes wouldn't effect consumers' decision to buy the product. More likely, however, is that the PS3 and 360 are now at the same price point and thus consumers and making the direct comparison. Blu-ray + games vs. just games, no included wireless adapter, etc. make the 360 look like a really bad deal when stacked side by side.
Avatar image for Kashiwaba
Kashiwaba

8059

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#17 Kashiwaba
Member since 2005 • 8059 Posts

Cuz its not a real price cut they just discontinued pro which was $299 and made elite $299 so its like just give consumers an extra 60 GB space in HDD only sorry but thats not enough to draw people attention seems MS cant lower 360 price anymore at the current time cuz they want to remain profitable on every 360 sold.

Avatar image for Totalgym9000
Totalgym9000

1456

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#18 Totalgym9000
Member since 2009 • 1456 Posts
Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday. DeadMagazines
That really is not going to happen, because grand turismo 5 is getting released in december and you will have a pretty big boost in europe sales for ps3, and then final fantasy 13 is coming out december in japan which the ps3 will have a massive boost in sales, So this holiday worldwide there is no chance 360 will outsell ps3.
Avatar image for deniiiii21
deniiiii21

1261

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#19 deniiiii21
Member since 2007 • 1261 Posts

Hardware wise, at the same price point, PS3 demolishes the 360, its just a better built console, 360 is just a one dimensional gaming console, and it does a pretty good job at it, both consoles has sometihng different to offer.

Avatar image for SpiritOfFire117
SpiritOfFire117

8537

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#20 SpiritOfFire117
Member since 2009 • 8537 Posts

Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new reallyTheDuffman26
Was that a misquote or a bash?

Anyway, lack of progress in the gaming department could have something to do with it.

Avatar image for TheDuffman26
TheDuffman26

1346

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#21 TheDuffman26
Member since 2006 • 1346 Posts

[QUOTE="TheDuffman26"]Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new reallySpiritOfFire117

Was that a misquote or a bash?

Anyway, lack of progress in the gaming department could have something to do with it.

bash
Avatar image for SpiritOfFire117
SpiritOfFire117

8537

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#22 SpiritOfFire117
Member since 2009 • 8537 Posts
[QUOTE="TheDuffman26"][QUOTE="SpiritOfFire117"]

Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new reallyTheDuffman26
Was that a misquote or a bash?

Anyway, lack of progress in the gaming department could have something to do with it.

bash

Oh I guess when you put it that way then we should all be juvenille when describing things we don't like. In fact I could go off and say things like "PS3 owns crapbox 360" or "360 pwns g**sation 3" and wouldn't bring anything intelectual to the debate. On topic, yeah the 360's been slipping. We'll have to see what happens this holiday season.
Avatar image for Classic24
Classic24

598

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#23 Classic24
Member since 2009 • 598 Posts

people who wanted a 360 would of bought a pro already lol, the ps3 sales are through the roof because of a new price cut and hardware relaunch DUH

Avatar image for 360hammer
360hammer

2596

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#24 360hammer
Member since 2009 • 2596 Posts

I think Premium at 199$ would really give Sony trouble again, maybe bring the Arcade down to 149$, I would think by now to manufacture a 360 Arcade is probably under 150$.

deniiiii21

Yes but without the hard drive a 360 is really worthless and $120 for 120 gigs is just laughable not as laughable as $100 for 20 gigs :)

Avatar image for sexxxyboy
sexxxyboy

562

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#25 sexxxyboy
Member since 2009 • 562 Posts
people are starting to be educated?
Avatar image for DumbDubya
DumbDubya

668

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#26 DumbDubya
Member since 2009 • 668 Posts

The Elite is just the PRO painted black with an extra 60 Gigs. There's hardly any difference so the sales spike is minimal.

Avatar image for SilverChimera
SilverChimera

9256

Forum Posts

0

Wiki Points

0

Followers

Reviews: 5

User Lists: 0

#27 SilverChimera
Member since 2009 • 9256 Posts

Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new reallyTheDuffman26

I don't know if that was a typo, but I LOL'ed

Avatar image for Syn_Valence
Syn_Valence

2174

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#28 Syn_Valence
Member since 2004 • 2174 Posts
[QUOTE="SpiritOfFire117"]

[QUOTE="TheDuffman26"]Is there some reason the Xbox should spike in sales? No price drop, no big games until halo std.... nothing new reallyTheDuffman26

Was that a misquote or a bash?

Anyway, lack of progress in the gaming department could have something to do with it.

bash

Love it, i spit out my milk.........keep on gunning
Avatar image for 0rin
0rin

7179

Forum Posts

0

Wiki Points

0

Followers

Reviews: 23

User Lists: 0

#29 0rin
Member since 2006 • 7179 Posts
Halo: STD, Spatans vs Trojans.
Avatar image for vaderhater
vaderhater

3972

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#30 vaderhater
Member since 2003 • 3972 Posts

Halo: STD, Spatans vs Trojans.0rin
You mean Spartans? Umm ya funny:|

Avatar image for alextherussian
alextherussian

2642

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#31 alextherussian
Member since 2009 • 2642 Posts
Wow, conversation lost any glimpse of anything intellectual real quick. ...
Avatar image for CleanNJerk
CleanNJerk

2104

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

#32 CleanNJerk
Member since 2009 • 2104 Posts
I think at this point the PS3s' overall value affected it's climb in sales. That's why 360's drop most likely won't spark untill later this holiday. Obviously everyone's more interested in the PS3 right now. I still see plenty of 360's in stores whereas every time I go into a Best Buy or Future Shop, there are at least 3 people buying PS3s while i'm there
Avatar image for monson21502
monson21502

8230

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#33 monson21502
Member since 2009 • 8230 Posts

elites need to be 199. no 360 system can be same price as ps3. specialy now with ps3 getting more exclusives

Avatar image for wooooode
wooooode

16666

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

#34 wooooode
Member since 2002 • 16666 Posts
[QUOTE="vaderhater"]

[QUOTE="deniiiii21"]

I mean they lowered the price also, and at 299 Elite is a really nice deal.

I dont know weather their was a spike or not ......But how far ahead was the $299 elite rumored and even announced before the actual drop? That needs to be factored in both cases.

It was not known ahead because they did it out of desperation due to Sony's drop.
Avatar image for Tauu
Tauu

825

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

#35 Tauu
Member since 2005 • 825 Posts

Microsoft can do one of two things to compete with Sony:

drop the price of the Elite to $199

or

Start including wifi at no extra charge and drop the X-Box Live charge

If Microsoft doesn't do something soon they're screwed. PS3 is by far a better value. The only reasons left to buy a 360 are "Halo!111!!!!111!!111", "Mass Effect11!!!!111!!!1!!! or"all my friends are on X-Box Live1!11!!11!!!". Seriously, what other reason is there?

Avatar image for Vadamee
Vadamee

1195

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#36 Vadamee
Member since 2009 • 1195 Posts
[QUOTE="wooooode"] It was not known ahead because they did it out of desperation due to Sony's drop.

No. They mentioned earlier this year that they were prepared to lower the cost of the 360 when Sony did - Even industry analyst knew a PS3 price drop was coming because it was necessary. If anyone has been desperate it has been Sony. They shaved off $100/year from the PS3s price since 2006 because they had to to compete. If you look at MSFT's moves, they've only shaved $100 off the price of the 360 since 2005; 4 years versus 3 years; $100 vs. $300 - You can thank the 360, Wii and early arrogance from Sony for just launching the PS3 as it is in 2009. 2009 should have been 2006.
Avatar image for SpiritOfFire117
SpiritOfFire117

8537

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#37 SpiritOfFire117
Member since 2009 • 8537 Posts
[QUOTE="Tauu"]

Microsoft can do one of two things to compete with Sony:

drop the price of the Elite to $199

or

Start including wifi at no extra charge and drop the X-Box Live charge

If Microsoft doesn't do something soon they're screwed. PS3 is by far a better value. The only reasons left to buy a 360 are "Halo!111!!!!111!!111", "Mass Effect11!!!!111!!!1!!! or"all my friends are on X-Box Live1!11!!11!!!". Seriously, what other reason is there?

Those sound like very legitimate reasons. Wouldn't you want a system that has your favorite games and has most of your friends playing it?
Avatar image for Vadamee
Vadamee

1195

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#38 Vadamee
Member since 2009 • 1195 Posts
[QUOTE="SpiritOfFire117"][QUOTE="Tauu"]

Microsoft can do one of two things to compete with Sony:

drop the price of the Elite to $199

or

Start including wifi at no extra charge and drop the X-Box Live charge

If Microsoft doesn't do something soon they're screwed. PS3 is by far a better value. The only reasons left to buy a 360 are "Halo!111!!!!111!!111", "Mass Effect11!!!!111!!!1!!! or"all my friends are on X-Box Live1!11!!11!!!". Seriously, what other reason is there?

Those sound like very legitimate reasons. Wouldn't you want a system that has your favorite games and has most of your friends playing it?

No. PS3 is the better value because it has Wi-fi and blu-ray. It doesn't even matter if you lack a wireless router or HDTV(Most people don't have these), PS3 is the better value. Drivel Drivel.
Avatar image for Malta_1980
Malta_1980

11890

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#39 Malta_1980
Member since 2008 • 11890 Posts

I already said other times that the price-cut announcement for 360 wouldn't have the same 'big' impact as the PS3 one...

Dont forget that 360 has been the cheapest console for a very long time with the Arcade model (and still is), and the Elite was still cheaper than the PS3 (before price-cut), so its not like we should suddenly expect 360 sales to boost at a considerable rate just cause the elite got a price-cut...

If 360 didnt sell on a regular basis 3x as much as PS3 when it was $100 - 200 cheaper (arcade model) dont expect it to sell such figures now that PS3 is just $100 more and for just that amount has also WiFI &Blu-ray..PS3 now also offers a solid games library & a much better online (free) service than what was back in 2007..

Avatar image for Gxgear
Gxgear

10425

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#40 Gxgear
Member since 2003 • 10425 Posts

People are scrambling to pick up PS3s now that they're more affordable, we know that a lot of folks have been waiting since release for this price drop. 360 price drop on the hand wasn't really significant since most consumer opt to buy the cheapest model M$ has to offer anyways.

Avatar image for Nadya__Suleman
Nadya__Suleman

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#41 Nadya__Suleman
Member since 2009 • 25 Posts
The only way I'd buy a 360 is if they had a model with at least 80gb for $150 and Xbox Live as a free service. With a 54.2% failure rate, I wouldn't pay for a 360 unless I got a deal that good or better.
Avatar image for delta3074
delta3074

20003

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

#42 delta3074
Member since 2007 • 20003 Posts
[QUOTE="Brownesque"]The only true price drop was the Premium, which got lowered by a whopping $50 (17%), and yet is getting phased out. The Elite is not a good deal. It's literally the Premium (which used to be $300) minus the component cables plus 60 gigabytes of hard drive space. If you call that an upgrade, cool, but I call it a trade-off. Not to mention the fact that the Slim PS3 has built-in wi-fi, it's now more power-efficient than an Xbox 360, it's smaller than an Xbox 360, and it has a Blu Ray drive. You also don't have to pay an annual fee ($50 a year MSRP) to play your videogames online.

they dropped the price here on the elite, it went from 250 quid to 200, but i think that's because the ps3 is now 250 and they wanted to keep the elite cheaper than the ps3, for some strange reason MS really wants to keep the UK market in there pocket.
Avatar image for delta3074
delta3074

20003

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

#43 delta3074
Member since 2007 • 20003 Posts
The only way I'd buy a 360 is if they had a model with at least 80gb for $150 and Xbox Live as a free service. With a 54.2% failure rate, I wouldn't pay for a 360 unless I got a deal that good or better.Nadya__Suleman
dude where did you get the 54.2% failure rate? , gamespot did a news story on this the other day, the failure rate since the begginning of 2007 was around 27% but that figure included the oldr zephyr 360 units, your figure is just garbage mate.
Avatar image for aflakian
aflakian

1557

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#44 aflakian
Member since 2008 • 1557 Posts

[QUOTE="Nadya__Suleman"]The only way I'd buy a 360 is if they had a model with at least 80gb for $150 and Xbox Live as a free service. With a 54.2% failure rate, I wouldn't pay for a 360 unless I got a deal that good or better.delta3074
dude where did you get the 54.2% failure rate? , gamespot did a news story on this the other day, the failure rate since the begginning of 2007 was around 27% but that figure included the oldr zephyr 360 units, your figure is just garbage mate.



He's probably referring to GameInformer's numbers, which, if I'm not mistaken, was derived from user polling.

Avatar image for delta3074
delta3074

20003

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

#45 delta3074
Member since 2007 • 20003 Posts

[QUOTE="delta3074"][QUOTE="Nadya__Suleman"]The only way I'd buy a 360 is if they had a model with at least 80gb for $150 and Xbox Live as a free service. With a 54.2% failure rate, I wouldn't pay for a 360 unless I got a deal that good or better.aflakian

dude where did you get the 54.2% failure rate? , gamespot did a news story on this the other day, the failure rate since the begginning of 2007 was around 27% but that figure included the oldr zephyr 360 units, your figure is just garbage mate.



He's probably referring to GameInformer's numbers, which, if I'm not mistaken, was derived from user polling.

this is exactly why i don't trust any figure's that come out for RROD every site has a different percentage,which one is it? we may never know the exact figure,, quite disturbing if you ask me, for all we know it could be very close to 100%
Avatar image for deactivated-5c47d700b56ab
deactivated-5c47d700b56ab

8038

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

#46 deactivated-5c47d700b56ab
Member since 2003 • 8038 Posts
[QUOTE="II-FBIsniper-II"]Probably because there haven't been any sales figures released yet... ...and no, a $299 Elite is not a good deal.

how is that not a good deal? i paid $500 for mine...
Avatar image for Solid_Tango
Solid_Tango

8609

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#47 Solid_Tango
Member since 2009 • 8609 Posts
Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday. DeadMagazines
And i m still going to laugh at you when the ps3 outsells the 360 duriring the holidays :|
Avatar image for Floppy_Jim
Floppy_Jim

25933

Forum Posts

0

Wiki Points

0

Followers

Reviews: 7

User Lists: 0

#48 Floppy_Jim
Member since 2007 • 25933 Posts
The price drop was probably done to stop 360 sales from decreasing rather than making them really increase.
Avatar image for Malta_1980
Malta_1980

11890

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#49 Malta_1980
Member since 2008 • 11890 Posts

[QUOTE="DeadMagazines"]Because it's september maybe? Still gonna laugh when 360 outsells ps3 during holiday. Solid_Tango
And i m still going to laugh at you when the ps3 outsells the 360 duriring the holidays :|

People forget that the past holiday seasons PS3 was always much more expensive than the 360.. the arcade & premium were much cheaper than the PS3 since PS3's launch..(even the Elitehas always been cheaper)

but this holiday season it will be a much more interesting to see how both consoles do.. PS3 though still more expensive is at a reasonable/affordable price considering at $299 you'll be getting also a Blu-ray player... Something not to underestimate is the fact that PS3 now has a solid games library which imo is on par with 360, something that could not be said back in 2007 & even 2008 (though 2008 Ps3's games library was already great)

Finally many gamers love playing online, enjoy theextra DLC & downloading XBL titles sothat would make the 360 Elite modelthe perfect choice and compared to PS3 slim, there isnt much of a difference price-wise (adding up XBL cost).. I think it will bemuch more of a fair 'battle' this holiday season..

I dont know which console will enjoy better sales, both have much to offer & with some great exclusives coming up..

Avatar image for Malta_1980
Malta_1980

11890

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

#50 Malta_1980
Member since 2008 • 11890 Posts

The price drop was probably done to stop 360 sales from decreasing rather than making them really increase.Floppy_Jim

I got that same feeling, somehow MS saw the PS3 at $299 as a threat, which further confirmed that price factor is important for the consumer and was the main reason why 360 outsold PS3 for many months/weeks in certain areas (US & EUmainly)..

MS'price-cut serves to minimise the impact in lower sales caused by gamers choosing a PS3at its new price of$299