New Wii Games Find a Big (but Stingy) Audience
A number of games that garnered critical acclaim in recent months, notably the cartoonish action-adventure game Zack & Wiki and the off-kilter action-adventure No More Heroes, have yielded disappointing sales.
Over the first three months of the year, only three other Wii titles broke the list of top 10 best-selling games compiled by the NPD Group, a market research firm: Super Mario Galaxy, Guitar Hero III and Wii Play, a sports game that comes with the purchase of a much-needed additional game controller. The Wii may not be behind the success of all those titles, though; Guitar Hero, for example, sold 2.2 million copies for the Wii, but 2.8 million copies for the Xbox 360 and almost 5 million for two versions of the PlayStation.
The average Wii owner buys only 3.7 games a year, compared with 4.7 for Xbox 360 owners and 4.6 for PlayStation 3 owners, said a Wedbush Morgan analyst, Michael Pachter. "It reflects the broadening of the demographic," he said. "Nintendo's market doesn't feel the same sense of urgency to buy every game that's coming out."
"You don't see a lot of titles that reach 30 to 40 percent of the installed base," said a Lazard Capital analyst, Colin Sebastian. "My in-laws in Texas have a Wii sitting on their living-room floor next to the TV, which to me is kind of amazing. They have Wii Sports, a Brain Age game, Wii Play. That's about it."
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