Obviously it will be called PS4. You are acting like the Playstation is now a bad name with 100's of millions and millions of users on PSP, PS2, and PS3 gaming today.
You must have missed out on 2008, 2009, and 2010's Playstation 3's performance. The PS3 is now 4.3 million away from the 360, with over 36 million PS3's out there and growing, the Playstation name is fine.
Yes, the PS brand took "massive damage" in comparison to the previous machines, but the PS3 is just fine.
The original Xbox sold over 12 million less than the PS3's install base and the PS3's lifecycle is only half done! Remember the original Xbox had the full benefit of a lifecycle we can look back at, whereas the this generation is still going and growing, the Nintendo Gamecube was arguably Nintendo's worst selling console (again, selling less than the PS3's install base at just this point), and those companies kept coming...this is a no brainer, PS4 is on the way, probably in two years.
This is a sales thread, so I get it, but it's up to Sony if they want to release another $500-$600 console, because that's the Number One reason the PS3 has struggled in comparison to the PS2 and PSOne.
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