Microsoft says its trying to create a largefan base of their console.They consider it an investment and will make money "eventually". The way things are going with hardware problems I dont see how they will make a profit until their "fan base" buys theirnext console. But there is no such thing as loyalty with gamers. The PS2 was at the top then everyone ditched Sony for Microsoft's XOBX 360. How long will Microsoft go on before they make tons of money or will they continue the 0 profit forever.
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