Microsoft Rumored to Be Planning the End of the Xbox Brand Name

One grow up seriously, Two I understand the Branding aspect It's doesn't mean I major in it or have a degree to go start ranting and raving about it. Knowing about it and Understanding it are completely two different things, Which obviously you think you do have a right to because you have so much experience right? The only one who is digging a whole here is you so I suggest you go take some more classes. Foulcry

[QUOTE="Foulcry"] so by people you mean just you right?

you are seriously digging yourself a massive hole here. How is marketing off topic? you are talking about a brand and how well its established, an extremely key area in marketing. i may have 'minimum' knowledge, but that is still much more than you have

I don't pretend to know about marketing and I don't pretend to know what I'm talking about.Foulcry

lol stop looking for an argument that never existed? then what on earth are you doing right now?

[QUOTE="Foulcry"]

One grow up seriously, Two I understand the Branding aspect It's doesn't mean I major in it or have a degree to go start ranting and raving about it. Knowing about it and Understanding it are completely two different things, Which obviously you think you do have a right to because you have so much experience right? The only one who is digging a whole here is you so I suggest you go take some more classes.

If my opinion matters at all i would just like to say that Foulcry is full of fail...

The only concievable benefits to changing the brand name are... -To give the company a clean slate in Japan -To make the console sound more family friendly The former is too weak a reason though. The Japanese game market isn't as big as America or Europe where xbox is successful. A name change only in Japan might be a good idea but every where else, no. And the latter reason would be a big risk. The xbox is a big name now. I'm not sure sounding more friendly to mom is a good enough reason to alienate the core gamer demographic.vashkey

Japanese gamers are always going to stick with playstation. Sony is japanese if you didn't know that. Japanese gamers are most likely to buy a playstation then a xbox 360 mostly because it is made from sony.

i would not only abandon my xbox i would abandon all windows supported software in my home...slvrraven9

Done that already. I am a full Apple supporter. It would be very interesting if apple made a video game console. It probably would run faster, not get the RROD and have better advertisements like the computer. :P

What does that have to do with anything? I wasn't starting anything you were lol. You keep saying the same thing over and over are you really that upset? I don't care what degree you have because it's not even in Marketing! You took basic classes maybe 1 or 2. That doesn't make you better then me or smarter then me it might mean you know some things but thats it (obviously not much). You continued to put words into my mouth and you still continue to try and twist yourself out of your little knot. I' m pretty sure I never said I had a degree and I'm pretty sure I never started debating who knew more about marketing. You did. So basically your arguing about nothing. Would it make you feel better about yourself If I told you I was 23 and I have no degree in Marketing? It has nothing to do what I'm trying to say to you. You have this idea in your head that I think I'm some kida of expert in Marketing when I'm clearly not. Would it? because obviously your pretty upset about something. You constantly keeping bringing age and degrees in this. Why? Have I damaged your reputation or something? It's a forum! Don't debate about things you don't know about if you can't back it up with more then just I took 2 units in Marketing. lolFoulcry

:|

I said I don't care about a brand nameFoulcry

I don't pretend to know about marketing and I don't pretend to know what I'm talking about.Foulcry

If Coca - Cola were to change their name I'm sure they would let the entire world know and I guarantee you people would still drink it. Your telling me that people sway from things based on Name Brands. Well while for some people it might be true, (Ignorant) people in general the majority stay on boardFoulcry

I also never said people didn't care about brand names I said the majority still stick around while the others don't.Foulcry

I understand perfectly. As long as it tasted the same who cares. I understand plenty about it. It's just a name.Foulcry

Like I said before I understand perfectly.Foulcry

Don't debate about things you don't know about if you can't back it up with more then just I took 2 units in MarketingFoulcry

would you like me to point out the other times you contradicted yourself?

[QUOTE="Foulcry"][QUOTE="chaoscougar1"]

[QUOTE="Foulcry"]Like I said before I understand perfectly.chaoscougar1

Don't debate about things you don't know about if you can't back it up with more then just I took 2 units in MarketingFoulcry

would you like me to point out the other times you contradicted yourself?

Would you like me to point out yours? Look you can continue to think you "Win." this argument. I don't care anymore because like the guy said up top there is no point. Nothing you say matters to me and your poor excuse for schooling has further made medumber for listening to what you have to say so good luck.

Foulcry

this thread looks like fun:o

sure hope not. only thing I see MS trying to ditch was the bad image of the 360 and RRoD. kind of like how they seemed to ditch all things Windows Vista with Windows 7.

but seeing as they have another 2-3 years for a fix-up on that image,

and they're doing a damn good job right now really.

anyhow, looking at the name 'X-Box' and knowing how the name came to be. it seems like a lamebrain naming scheme. Direct X + console or 'box'= X-Box.

sits the best after you think about 'Wii' or the 3rd iteration of 'Playstation'

If mircrosoft did not include the XBOX name into their next console, sales would be really weak. They would need Huge games like Halo, Gears of War, Call of Duty and more with its launch if they do this. Which would be LAME!

wow...gonna gonna buy it regardless of the name

[QUOTE="wwervin"][QUOTE="Foulcry"] I understand perfectly. As long as it tasted the same who cares. I understand plenty about it. It's just a name. Are you gonna tell me that your not going to play another Microsoft console because they got rid of the Xbox name? I doubt it.Foulcry

http://www.gofanboy.com/go-fanboy-news/2992-microsoft-rumored-to-be-planning-the-end-of-the-xbox-brand-name/

It will be interesting to see how Natal will be implemented onto the market, then again i want it to fail comming from a hand controller fan....like the rest of us... o_o?

vandlr

I'm not very interested in the technology as it is, but I still dont want it to fail. This is what we need to be working towards even if it isnt working the way it should be yet. Advance the technology.

[QUOTE="Foulcry"][QUOTE="wwervin"] No.. all you understand is that it's "just a name." You're right though, it is just a name. But what you don't understand is that a name is everything for a product in the business world. People associate to the product because of its name. If Coca Cola changed it's name to Fizzy Soda Drink, people may not recognize it as well. Coca Cola already has an established fanbase around the world. Changing the name would alienate all those people and they'd just go buy Pepsi instead. This is what could happen to the Xbox. Sure, it's still a Microsoft console, but most people won't associate it with the Xbox and since it will be just starting out, most people will likely go to competitors. It's a grueling market out there, there's no reason to give Sony or Nintendo any share of the video game market simply because they want to change the name. wwervin

[QUOTE="wwervin"][QUOTE="Foulcry"] Like I said before I understand perfectly. I just don't care. I'm not gonna argue with you at all but like I said before would you really care if they changed their name? would you really not buy it because they changed it? not likely. Coca Cola is a completely different product from Video Games. That's like comparing the Empire State building to the Easter Bunny. In Video Games I don't know about you but I really don't care what system I play on or who makes it. I just play to play Video Games. If Coca - Cola were to change their name I'm sure they would let the entire world know and I guarantee you people would still drink it. Your telling me that people sway from things based on Name Brands. Well while for some people it might be true, (Ignorant) people in general the majority stay on board. Technically MIcrosoft is the official "Brand Name" anyway. Maybe they want to associate the Microsoft name with their next console like the first Xbox or like Sony does with PLaystation or Like Nintendo does with all their consoles. the point is who cares because we all know it's made by Microsoft and If your not gonna continue playing their consoles over a name then you got some serious issues.Foulcry

[QUOTE="wwervin"][QUOTE="Foulcry"] Like I said before I understand perfectly. I just don't care. I'm not gonna argue with you at all but like I said before would you really care if they changed their name? would you really not buy it because they changed it? not likely. Coca Cola is a completely different product from Video Games. That's like comparing the Empire State building to the Easter Bunny. In Video Games I don't know about you but I really don't care what system I play on or who makes it. I just play to play Video Games. If Coca - Cola were to change their name I'm sure they would let the entire world know and I guarantee you people would still drink it. Your telling me that people sway from things based on Name Brands. Well while for some people it might be true, (Ignorant) people in general the majority stay on board. Technically MIcrosoft is the official "Brand Name" anyway. Maybe they want to associate the Microsoft name with their next console like the first Xbox or like Sony does with PLaystation or Like Nintendo does with all their consoles. the point is who cares because we all know it's made by Microsoft and If your not gonna continue playing their consoles over a name then you got some serious issues.Foulcry

it might not matter to you if they change the name, and honestly it wouldnt matter to me either, but that's because we both know its still a microsoft console and its the successor to the xbox. what about your average joe gamer though, who doesnt know much about consoles and is just starting to get into it. he goes to buy a new console. he sees two console brands he recognizes, nintendo and playstation, then he sees this other console brand hes never heard of, whatever microsoft would call the new console, and decides to buy one of the other two because hes never heard of the microsoft one.

[QUOTE="Foulcry"][QUOTE="wwervin"] lol ok I just had to make this one point because it was bothering me.. 1. I did not compare video games to Coca Cola. I don't know why you're getting a comparison out of my post, all I did was show an example of what would happen if a company changed the name of its product. And furthermore, comparing Coca Cola to video games is still applicable because they are both products that are sold to buyers in the business world. The empire state building has absolutely no relevance to the easter bunny, so I have no idea how you came to that little thing in your post. 2. Yes, I am telling you that people sway from things because of the brand name. That's the whole concept of a brand name. I really think you should go to business school before you tackle this subject. And no, don't take that offensively it wasn't meant as an insult, I just don't think you understand how markets work and I really can't explain it that well in one post. All there is to say is that the Xbox has an established name, and changing that will let go of the market associated with the name and try to create a new market. Why knock an empire down and rebuild it from scratch when you can add to it?wwervin

http://www.gofanboy.com/go-fanboy-news/2992-microsoft-rumored-to-be-planning-the-end-of-the-xbox-brand-name/

It will be interesting to see how Natal will be implemented onto the market, then again i want it to fail comming from a hand controller fan....like the rest of us... o_o?

vandlr

2 things 1. Natal is not a replacement for the pad and 2. Im old enough to remember playing games using a joystick so as a gamer your gonna have to get used to using different types of controller.

Do you hate everything thats new??

[QUOTE="wwervin"][QUOTE="Foulcry"] Like I said before I understand perfectly. I just don't care. I'm not gonna argue with you at all but like I said before would you really care if they changed their name? would you really not buy it because they changed it? not likely. Coca Cola is a completely different product from Video Games. That's like comparing the Empire State building to the Easter Bunny. In Video Games I don't know about you but I really don't care what system I play on or who makes it. I just play to play Video Games. If Coca - Cola were to change their name I'm sure they would let the entire world know and I guarantee you people would still drink it. Your telling me that people sway from things based on Name Brands. Well while for some people it might be true, (Ignorant) people in general the majority stay on board. Technically MIcrosoft is the official "Brand Name" anyway. Maybe they want to associate the Microsoft name with their next console like the first Xbox or like Sony does with PLaystation or Like Nintendo does with all their consoles. the point is who cares because we all know it's made by Microsoft and If your not gonna continue playing their consoles over a name then you got some serious issues.Foulcry

Fiction

Fiction

DecadesOfGaming

If you believe this rumour then you are probably still sitting at home frantically searching the internet for the release date of little big planet onto the xbox 360...

uuhm a few things.. i have had a few lessons in marketing (1,5 years worth) and sometimes it is in a companys best interest to change a brand name, if the name is bearing resemblance to a catastrophic event or bad person, "twin towers café" for instance.

or perhaps if a brand is associated with any form of slander or bad bussiness.. selling a bad product, such as a knife that can't cut butter. you would have to change both your product and your brand.. so in many cases you could benefit from changing it... however in the case of the xbox brand, i dont see how they could benefit from a name change..

why would they do that? xbox is a brand name known everywhere

GramDubs

http://www.gofanboy.com/go-fanboy-news/2992-microsoft-rumored-to-be-planning-the-end-of-the-xbox-brand-name/

It will be interesting to see how Natal will be implemented onto the market, then again i want it to fail comming from a hand controller fan....like the rest of us... o_o?