I think it's because of the Live Party features. In Home, one of the main features is sharing your content with others. You can do that on the new Live.
Edit: Oh, and you can barely customize Miis and only somewhat Home characters. Avatars will get the most customization it looks like. What's also cool is that you can unlike new clothing items or whatever by also unlocking achievements.
I completely agree. Microsoft tries to give us a cool new feature, and people get pissed over it. If you don't want it, don't use it, and don't complain about it.
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