EA earned that title from their core business practices. Until you change those, that reputation is gonna stick. And the only real way to do that is a change in leadership, including the board of directors, VPs, and directors. People that have no qualms with weaseling every last dime out of its customer base aren't suddenly going to have a change of heart based on an online poll.
Look at Microsoft - the X1 is going strong now and the only way they could do it was throwing Mattrick to the curb and bringing in Phil Spencer. Phil then admitted that MattrickSoft made mistakes and he was going to fix them, and he did.
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