"I think the mission packs with the episodes are going to be pretty deep, offering another full-on adventure in this world," he told Edge. "I think we will be in a position to market them not a million miles away from the way the boxed game is marketed."
That pretty much says it all. It's a full on adventure just like the primary mission in the game. It's so big in fact that he says they'll be able to market it not unlike the way they plan to do with the full boxed version of the game.
"And if they like the episodes it will probably make sense to market them aggressively, and we want people to be there on that first day as much as is realistic. Our goal will be to fry those Xbox Live servers - we want to have as many people tune in at that moment as possible."
Full story - http://www.computerandvideogames.com/article.php?id=184564
The downloadable content for GTA 4 on XBOX 360 is going to be massive. Look at the gap between the first episode of the exclusive content that will be releasing later this year, and the next episode which will be coming afterwards. It's almost a whole year after the first one. They're making a lot of content for them.
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