I'm very cynical of this, its too easy for a company just to sign up for this for easy good will from customers.However because of this, if they fix their games and stop money grubbing I may consider buying their games.
What i got from this is that they want to make the age rating legally enforcable, if you put the comments in the context of referring to this, hes kind of got a point.
Armoured_Mage's comments