Since the technology that goes into making games has increased and it takes much longer to make a game it's much more difficult for developers to make longer games in the short time frame given to them. When you throw in that most games now contain some sort of multiplayer that eats up more time.
I for one would rather play a single player campaign that only lasted 6 hours and was top knotch all the way than some 16 hours joke that was thrown together. I would also rather see a game with a short single player campaign and steller multiplayer over a game with not so great multiplayer and a few more hours in the campaign, since that's where 80% of the replay value is for me. Look at CoD4 and Halo3. Those games have amazing multiplayer, and the game is worth the $60 price tag simply for it's multiplayer. For me the extra 6-8 hour campaign is just iceing on the cake.
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