The events that are available to you in Overwatch change as you play - some hang around for quite a few levels, but some disappear.
I tended to activate a 15-20 minute one, play the main game, then flick back to Overwatch to use up any remaining points and usually level up. The 3600xp event was one I would set before finishing for the night and come back to a couple of level ups next time I came on.
Only downside with hitting 50 is no quick refills
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